Dr. John S.

Pemberton (inventor of Coca-Cola)

Coca-Cola
It was a prohibition law, enacted in Atlanta in 1886, that
persuaded physician and chemist Dr. John Stith Pemberton
to rename and rewrite the formula for his popular nerve
tonic, stimulant and headache remedy, "Pemberton's French
Wine Coca," sold at that time by most, if not all, of the city's
druggists.
So when the new Coca-Cola debuted later that year--still
possessing "the valuable tonic and nerve stimulant
properties of the coca plant and cola nuts," yet sweetened with sugar instead of
wine--Pemberton advertised it not only as a "delicious, exhilarating, refreshing and
invigorating" soda-fountain beverage but also as the ideal "temperance drink."
Though Pemberton died just two years later--five months, in fact, after his March 24,
1888, filing for incorporation of the first Coca-Cola Co.--the trademark he and his
partners created more than one hundred years ago can claim wider recognition today
than that of any other brand in the world.
And the Coca-Cola beverage, whose unit sales totaled a mere 3,200 servings in 1886
("nine drinks per day" based on the twenty-five gallons of syrup sold to drugstores
by Pemberton Chemical Co.), is today called the world's most popular soft drink-accounting for billions of servings at restaurants in 195 countries.

Dr. John S. Pemberton (inventor of Coca-Cola)

Dr. John S. Pemberton
Dr. John S. Pemberton
It was a prohibition law, enacted in Atlanta in 1886, that
persuaded physician and chemist Dr. John Stith
Pemberton to rename and rewrite the formula for his
popular nerve tonic, stimulant and headache remedy,
"Pemberton's French Wine Coca," sold at that time by
most, if not all, of the city's druggists.
So when the new Coca-Cola debuted later that year--still possessing "the
valuable tonic and nerve stimulant properties of the coca plant and cola

nuts," yet sweetened with sugar instead of wine--Pemberton advertised it not

only as a "delicious, exhilarating, refreshing and invigorating" soda-fountain
beverage but also as the ideal "temperance drink."
Though Pemberton died just two years later--five months, in fact, after his
March 24, 1888, filing for incorporation of the first Coca-Cola Co.--the
trademark he and his partners created more than one hundred years ago can
claim wider recognition today than that of any other brand in the world.
And the Coca-Cola beverage, whose unit sales totaled a mere 3,200 servings
in 1886 ("nine drinks per day" based on the twenty-five gallons of syrup sold
to drugstores by Pemberton Chemical Co.), is today called the world's most
popular soft drink--accounting for billions of servings at restaurants in 195
countries.
Such is the commercial legacy of a onetime Confederate lieutenant colonel
who earned his medical degree at the age of nineteen, who served on the
first Georgia pharmacy licensing board, who set up a top-rated laboratory for
chemical analysis and manufacturing, and who, in his dozen-and-a-half years
in Atlanta, established eighteen business ventures--including one, the CocaCola Co., which now can boast 1995 sales in excess of $15 billion.
QUE ES ENSAYO?

El ensayo2 es un tipo de texto en prosa que analiza, interpreta o

evala un tema. Se considera un gnero literario, al igual que la
poesa, la narrativa y el drama.
Las caractersticas que debe tener un ensayo son las siguientes:
Es un escrito serio y fundamentado que sintetiza un tema
significativo.
Posee un carcter preliminar, introductorio, de carcter
propedutico.
Presenta argumentos y opiniones sustentadas.
Es un gnero literario dentro del ms general de la didctica.
Casi todos los ensayos modernos estn escritos en prosa. Si bien
los ensayos suelen ser breves, tambin hay obras muy voluminosas
como la de John Locke Ensayo sobre el entendimiento humano.
En pases como Estados Unidos o Canad, los ensayos se han
convertido en una parte importante de la educacin. As, a los

estudiantes de secundaria se les ensea formatos estructurados de

ensayo para mejorar sus habilidades de escritura, o en
humanidades y ciencias sociales se utilizan a menudo los ensayos
como una forma de evaluar el conocimiento de los estudiantes en
los exmenes finales, o ensayos de admisin son utilizados por
universidades en la seleccin de sus alumnos.
El concepto de "ensayo" se ha extendido a otros medios ms all
de la escritura. Un ensayo flmico es una pelcula que se centra en
la evolucin de un tema o una idea.