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Tech for Parkinsons

An event to raise awareness for Parkinson's Disease patients to make everyday life enjoyable.

Katlyn Strauss, Jason Dang, Shane Jacob, Jason Ko

BCOM 3310.009, Team 5

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Table of Contents
Abstract........................................3
Problem........................................3
Solution........................................4
Demographics..5
Details..5
Schedule...6
Cost & Expense........7
Agreement............................................8
Bibliography...11

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Abstract

Northwestern Mutual is dedicated to making sure people are able to reach their financial
dreams and get the most out of life. At Northwestern Mutual, were driven by the desire to help
clients achieve lifelong financial security, and we believe that a long-term approach is the best
path to success. And we believe that by giving back, we can help our community move forward.
Together with our clients, were working to enrich lives, strengthen businesses and build a
brighter future.
For generations, Northwestern Mutual has been helping our clients achieve their
financial goals. Whether saving for a first home, college for the kids, more freedom during
retirement or all three, comprehensive financial plans and long-term relationships with financial
representatives help ensure that our clients meet each of lifes milestones with financial
confidence.
Were committed to making our communities stronger across the country and in our
hometown, by our giving and volunteerism on improving education, revitalizing neighborhoods,
curing childhood cancer and bringing hope to families fighting diseases like Parkinson's. People
suffering from Parkinsons are especial concerned with being a financial and emotional burden
on their loved ones. In order to make life living with Parkinsons more enjoyable for sufferers
and their loved ones Northwestern Mutual is taking a stand to resolve this issue.

Problem

Purpose:
We, as Northwestern employees, want to raise awareness for Parkinsons Disease patients
to make everyday life enjoyable. Parkinsons disease (PD) is one of the most common
neurodegenerative disorders in the nation. 1 million people in the United States experience this
disorder in their life and 60,000 more will join them every year. Symptoms include tremors,
stiffness, slow-movement and lack of balance. Because of these symptoms, the performance of
everyday tasks and quality of life are dramatically decreased.
There is currently no cure for this disease, and the medication available to patients only
tries to minimize the effect of their symptoms. Assistive Technology have been created over the
years to increase independence in daily living. This technology has helped people remain
independent longer and reduce the cost of their health expenses. The problem is that knowledge
about the use of assistive technology is limited. In a survey conducted by the U.S. National
Library of medicine, the most bothersome problem found by patients with Parkinsons disease
was the lack of aid when going through everyday life. In the survey, 59% of patients had
problems with mobility and 81% of patients said that it was important to be able to contact
someone in case of a fall. These percentages demonstrate the need for assistive technology for
individuals and how badly they need it. These lack of aids would lead to having to give up

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previously enjoyed or important activities. As Northwestern employees, we understand it is our

duty to help the communities around us to understand how badly quality of life is for Parkinsons
patients. Here are some facts about Parkinsons disease.

Facts-Parkinson's Disease
Parkinsons affects up to 1 million people in the U.S
Doctors diagnose as many as 60,000 new cases each year
Parkinsons strikes 50 percent more men than women
The average age of onset is 60
Early onset PD, beginning before age 50. accounts for 5-10 percent of cases
15-25 percent of people with Parkinsons have a relative with the disease
Risk for people related to someone with Parkinsons increases 2-5 percent
Symptoms of Parkinsons may progress over a period longer than 20 years

Solution

We want to raise awareness for Parkinsons disease and provide support to those who are
diagnosed as well as families affected by it. It is our understanding that we can make a difference
by our efforts.
Northwestern Mutual Finance Consultants will partner with Dallas area Parkinsonism
society to host a 5k at the University of Texas at Dallas. This will jumpstart our initial cost and
support for our future projects for the organization.
We want to be an industry leader in research and development for new technology to help
diagnosed patients with Parkinsons. A majority of current funding donated to organizations are
put towards finding a cure for this disease. We understand that even though finding a cure would
be ideal and would provide a permanent solution, it does not give diagnosed patients the
immediate aid that would improve their daily lives. So with this opportunity, Northwestern will
be at the forefront of technology development for Parkinsons.
Patients diagnosed with Parkinsons take a major toll on their family members with daily
assistance to do normal everyday activities. However, not all patients diagnosed have family
members that are able to aid them. So Northwestern will provide a full mobile on-call nursing
service to assist patients at their homes. One service provided will be emergency for those who
have injured themselves from day to day activities. Another service provided will be delivering
medication for those who are unable to operate a motor vehicle, and lastly a meal service to bring
groceries and food to those unable to make it to the supermarket by themselves.
It is our understanding that we cannot provide all these services without a physical
location as a headquarters for all our services. So we want to build a full awareness center in the
great city of Dallas, Texas that will house our research and development as well as our mobile
on-call nursing service. Patients and families can call or visit this location to receive information
on treatments and up to date news on current innovations we produce. Even though we will only

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be able to provide aid to those here in Dallas, we hope to achieve more in the future by opening
satellite locations for our on-call nursing service in other cities.

Demographics
Who: Northwestern Mutual Financial Consultants will be, volunteering with Dallas Area
Parkinsonism Society.
What: To conduct a fundraising campaign to help raise awareness of Parkinsons disease.
When: This will take place on Labor Day, September 5th, at The University of Texas at Dallas,
from 11:00 a.m. - 3:30 p.m.
Why: The point of this charity event is to raise the community's awareness about Parkinson's
disease patients needs for possible daily life and the struggles that their families face.
How: We will be hosting a 5K run for volunteers that was to support the cause and have booths
set up for donations. Participants will be able to purchase t-shirts, and other memorabilia to
support Parkinsons disease. Sponsorship with be available to help with event costs and be
promoted on the back of the t-shirts to show their support.

Details
As Northwestern employees we will be hosting a 5k event at the University of Texas at
Dallas on Labor Day, September 5th. We will have prizes provided by the sponsors to those who
participate in the 5k. The event is open to the public and people will be able to help raise
awareness for Parkinsons patients while winning great prizes.
We will have registration tables to check in once the 5k is about to start and sponsorship
opportunities.
- Registration Pre-Sale
You will have the opportunity to sign up before the event and receive a discount on the
registration fee for joining. You will also get a limited edition T-shirt for signing up for the
presale.
- Sponsorship
There will be sponsorship opportunities for those who would like to market their
company for this event. For those who will provide catering, we would include their own booth
with their logo on it. Other sponsors would be giving away a limited amount of gift cards or
prizes to those who finish in a certain ranking. We accept donations for those who wish to further
market their company. For those who would want to put their logo on our t-shirt, it would cost
$150. And to have their own booth and put their logo on our shirt it would cost $250.

Schedule

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July 2016:
Propose event to Northwestern Mutual and Dallas Chamber of Commerce
Begin marketing and raising awareness of event
Propose event to University of Texas at Dallas (UTD) as venue upon Northwestern Mutuals
approval
August 2016
Begin preparation for UTD venue, lock-down on equipment, personnel, volunteers, and
marketing needed to move forward.
Continue marketing 5k event
September 2016:
Confirm all staff, medical personnel, volunteers, and police needed for event
Run event (Schedule provided below)
Proposed Date of Event: Monday, September 5, 2016
Time

Action

Description

9:00am - 10:30am

Set up

Set up trail, booths, water stations, all staff/ volunteers

briefing & positioning

9:30am - 10:45am

Check In/Late
Registrations

Check in Participants, Take in Late/ Walk-in

Registrations, Hand out T-Shirts

10:45am - 11:00am

Safety Brief/ 5k Start

Give safety brief and procedures, and Begin 5k

Promptly at 11:00am

11:00am - 12:30pm

During Run

Volunteers, Safety Vehicles, Police monitor and check

on participants. Round up towards end of run.

12:30pm - 1:00pm

Prize Ceremony

Final Ceremony to award prizes for first 3 finishers,

thank our sponsors and supporters.

1:00pm - 3:00pm(or
end)

Mingle

Allow participants to browse sponsor booths, cool

down, relax, and rehydrate

3:00pm - Task is
completed

Tear down/ Clean up

Begin tearing down and cleaning up trail from trash,

markers, cones, etc.

October 2016:
Post presentation of Dallas Area Parkinsonism Society to begin philanthropic event, and create a
rally based upon presentation
Use funds to stimulate research on innovative equipment for Parkinsons Victims to better their
lives.

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Costs and Expenses

Legal Documents

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Release, Indemnity & Acknowledgment of Risks and Rules

That Attach to
Athletic Event
Form for Adults

For and in consideration of Participants participating in

a 5K run, a fundraising event (Event) benefitting the Tech for Parkinsons, Participant hereby agrees as
follows:

Dates and Times of Participation: Monday,

September 29, 2016, 9:00 a.m. 3:00 p.m.
I hereinafter referred to as (Participant) am an adult who is eighteen years of age or older, is fully competent
to sign this Agreement.
I the undersigned, a private person for and in consideration of the privilege of participating in this Event held at
University of Texas at Dallas and in recognition that such participation involves certain inherent dangers, I do
hereby agree to assume the recognized risk in such participation, to include but not be limited to, exposure to
extremes of weather such as cold and heat, rain, or drought in an outdoor environment at any time of the day
or night; Contact or contraction of a communicable disease, e.g., Hepatitis, HIV, influenza, etc.; stress-related
conditions associated with contact; possibility of physical injury; and/or personal injury and even death.
In consideration of my participation in this Event, I hereby accept all risks, known or unknown, that attach to
any injury that I may sustain and/or death that may result from my participation and I hereby release UTD, its
governing board, officers, employees and representatives (the Released Parties) from any and all liability
relating to myself participating in this Event and I shall indemnify and hold harmless the Released Parties from
any and all claims arising from my participation in this Event.
I fully acknowledge that I am solely responsible for any injury, loss, or damage to property, to myself and to
others. I fully recognize and agree that the UTD cannot and will not be held responsible in any way for my
safety, my needs, or my well being, during any period which I am not directly participating in this Event and
under the direct supervision of supervisory personnel of UTD. I recognize that the liabilities, claims, suits,
demands, and causes of action which I am waiving have not yet arisen, and I am making this agreement as a
promise to waive any and all said liabilities, claims, suits, demands, and causes of action if and when they do
arise in the future, with said agreement supported by the consideration of allowing me to participate in this
Event
I further represent that I do not possess, nor am I aware of, any physical or mental disabilities, which will limit
my participation in this Event, or that I have asked for and received reasonable accommodation, allowing me to
participate in this Event. I acknowledge that the District is not responsible for providing health insurance and is
not obligated to pay medical expenses related to injuries or illnesses that may arise from my participation in this
Event.

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I hereby represent that I will obey and uphold all the rules and requirements established by the UTD, observe
all Event schedules and follow all directives given to me by supervisory personnel in all matters pertaining to
this Event. I grant to the UTD the right to terminate my participation in this Event if I violate any of these rules
or regulations or if it is determined that my conduct is detrimental to or in conflict with this Event or out of
harmony with the best interests of the group as a whole.
I understand and acknowledge that a very important rule of this Event is that the illegal use or possession of
alcohol or drugs as defined by the law during participation in this Event is strictly forbidden.
This release shall be binding upon my successors and heirs. I have read the foregoing and understand its
terms, and I freely agree to all the provisions set forth therein.

_____________________________________________________________________________________________
_________________________________
Signature of Participant

Date

Release, Indemnity & Acknowledgment of Risks and Rules

That Attach to Athletic Event
Form for Minors
For and in consideration of Participants participating in a 5K run, a fund-raising event
(Event) benefitting the Tech for Parkinsons at University of Texas at Dallas. Participant hereby agrees as
follows:

Dates and Times of Participation: Monday, September, 5 2016, 9:00 a.m. 3:00 p.m.
I/we
the
undersigned
parents(s)
or
legal
guardian(s)
of
________________________________________________________, hereinafter referred to as (Child or
Participant), for and in consideration of the privilege of my/our Child participating in this Event held at
University of Texas at Dallas, a college within Dallas County Community College District (UTD), and in
recognition that such participation involves certain inherent dangers, I/we do hereby agree to assume the
recognized risk in such participation, to include but not be limited to, exposure to extremes of weather such as
cold and heat, rain, or drought in an outdoor environment at any time of the day or night; contact or contraction
of a communicable disease, e.g., Hepatitis, HIV, influenza, etc.; stress-related conditions associated with
contact; possibility of physical injury; and/or personal injury and even death.
In consideration of my/our Childs participation in this Event, I/we hereby accept all risks, known or unknown,
that attach to any injury that my/our Child may sustain and/or death that may result from my/our Childs

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participation and I/we hereby release UTD, its governing board, officers, employees and representatives (the
Released Parties) from any and all liability relating to my/our Child participating in this Event and I/we shall
indemnify and hold harmless the Released Parties from any and all claims arising from my/our Childs
participation in this Event.
I/we fully acknowledge that I/we is/are solely responsible for any injury, loss, or damage to property, to my/our
Child and to others. I/we fully recognize and agree that the UTD cannot and will not be held responsible in any
way for my/our Childs safety, my/our Childs needs, or my/our Childs well-being, during any period which
my/our Child is not directly participating in this Event and under the direct supervision of supervisory personnel
of UTD. I/we recognize that the liabilities, claims, suits, demands, and causes of action which I/we am/ waiving
on behalf of my Child have not yet arisen, and I/we am/are making this agreement as a promise to waive any
and all said liabilities, claims, suits, demands, and causes of action if and when they do arise in the future, with
said agreement supported by the consideration of allowing my/our Child to participate in this Event
I/we further represent that my/our Child does not possess, nor am/are I/we aware of, any physical or mental
disabilities, which will limit my/our Childs participation in this Event, or that I/we have asked for on behalf of
my/our Child and received reasonable accommodation, allowing my/our Child to participate in this Event. I/we
acknowledge that the District is not responsible for providing health insurance and is not obligated to pay
medical expenses related to injuries or illnesses that may arise from my/our Childs participation in this Event.
I/we hereby represent that my/our Child will obey and uphold all the rules and requirements established by the
UTD, observe all Event schedules and follow all directives given to my/our Child by supervisory personnel in all
matters pertaining to this Event. I/we grant to the UTD the right to terminate my/our Childs participation in this
Event if my/our Child violate any of these rules or regulations or if it is determined that my/our Childs conduct
is detrimental to or in conflict with this Event or out of harmony with the best interests of the group as a whole.
I/we understand and acknowledge that a very important rule of this Event is that the illegal use or possession of
alcohol or drugs as defined by the law during participation in this Event is strictly forbidden.
This release shall be binding upon my/our successors and heirs. I/we have read the foregoing and understand
its terms, and I/we freely agree to all the provisions set forth therein.

_____________________________________________________________________________________________
_________________________________
Signature of Parent(s) / Guardians on behalf of the Child
Date

_____________________________________________________________________________________________
_________________________________
Signature of Parent(s) / Guardians on behalf of the Child
Date

Note: The terms I/we, my/our, me/us refer to the parent(s) or guardian(s) of the minor (Child).

Participant Roster Template

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Name

Email

Shirt Size

Paid (Y/N)

Waiver Signed

Bibliography
https://www.floridahospital.com/parkinsons-disease-pd/statistics
https://www.cs.tcd.ie/publications/tech-reports/reports.09/TCD-CS-2009-17.pdf