AUSTRALIANS

ARE THE

3RD
MOST

CONCERNED
INTERNATIONALLY
WHENITCOMESTO

CANCER
COUNCIL

BY

CANCER
COUNCIL

53%
FROM 30 SURVEYS CONDUCTED:

USE

SOCIAL!
DISCOVERNEWPRODUCTS

MEDIA
TO

HI!

U
S
E

30%

W.O.R.D M.O.U.T.H
OF

so...
we want to talk to YOU!

the
MEDIAN

IS.........................
CANCER
COUNCIL

$20.00
$
CUSTOMERS

WOULD
PAY

PREDOMINANTLY

ARE

MORE

PURCHASE
THIS PRODUCT

TO

LIKELY

PREFER
PURCHASING

70%
OF CUSTOMERS

WH

FROM A

RETAIL SHOP
EST 1902

PIN

OP

"INEEDVIOLETNOW"

Com
e in
,

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APROX

PREFER
PURCHASING

O.N.L.I.N.E

1/4
aprox

potential
customers

Certificate
Authenticity
CONSIDER

WHEN
PURCHASING
SINCE 1972

QUALITY
TO BE

OF

LEV

HOW
WOULD
THIS

EL
OF

O
R
P

N
O
I
T
C
TE

L
A
I
BE
C
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Product Name: Violet Sunscreen Tablet

Business Name: The Cancer Council NSW
ABN: 51 116 463 846

O
T

ANALYSIS
By Lumeng Qiu
Zeqi Wang

DISTRIBUTION

SYSTEM

PRODUCT
CONVENIENCE

CONTRIBUTES
PROFITS
TO

RESEARCH

VIOLET'S
isthefactthatit
SIMPLY

DOESN'T EXIST
ON THE

CONTEMPORARY

MARKET

R
HIGH

COST
OF

&
D

NEW KID

ON

FAMILIARITY?

THE

BLOCK

NEED TO PROVE

APPROVAL

2
^
C
M
=
E

SUPPLY CHAIN
& PRODUCTION LINE

HUGE MARKET
TRACTION
64% ~ Sun-Protection
Products

" 2
CAMPAIGNS /3
AUSTRALIANS
RUNNING

SUNSMART
WILL BE DIAGNOSED WITH

BY

70 "
AGE

O
CO-BRAND

WITH
HELLO
MY NAME IS

VIOLET!
THE

"CANCER
SOCIETY"

(POPULAR Kid in town)

T
OUR

FRENEMIES
&. CO. EST 2016

MAY NEED TO REPOSITION

OUR

UNIQUE SELLING
POINT
.......

TARGET

MARKET
BY: ISABELLA SU

OM
FR
UN
ES
TH

ES
V
EL
S
M
E
H
T
CT
E
T
O
R
P
TO

WWW.EUSS.EDU

~1995NATIONALHEALTHSURVEY

1.
2.

SUN GLASSES
SUNSCREEN

WWW.EUSS.EDU

~1995NATIONALHEALTHSURVEY

IT IS BEYOND OBVIOUS THAT

AUSTRALIANS

LOVE

IT IS BEYOND OBVIOUS THAT

AUSTRALIANS

LOVE

SO............

LET'S NAME A

DASHING

"AUSSIE TRUE BLUE"

PARACHUTIN'

MOUNTAIN BIKIN'

OUTDOOR

ADRENALINE
SKIIN'

JUNKIES
(CLIMATE)

SURFIN'

24 HOUR
SUN
PROTECTION

WE'VE
GOT
YO BACK!

FORGET
THE
SUN

PRICE

#BUDGET

KIDS

SENSATIVITY

&FAMILY
#KIDDIEWINKS

#SIMPLE

"ONE LOLLYPOP FOR A WHOLE

#CONVENIENT
DAY!"

VOLUME

#LOWPRICE

WORKERS
ON THE

GO>>>>>>>>
"I GOT YA
BACK JACK!"