news

release
25 May 2010

OVERALL WINNER OF VODAFONE APPSTAR COMPETITION ANNOUNCED

FlickrShow from Portugal scoops top €100,000 prize

Vodafone today announced the winner of its Vodafone AppStar competition.

FlickrShow was declared the best new app in Europe following a public vote.

Pedro Campos, an independent mobile developer, has been awarded a prize of

€75,000 – on top of the €25,000 local prize he picked up from the first round of the
competition.

Beating off competition from seven other country winners, FlickrShow was awarded
the top prize for its innovation and the great user experience it offered. FlickrShow
accesses Flickr in an unprecedented way, offering stunning slide slows and allowing
you to search photos by keyword, username, colour and even by location using your
phone’s GPS system. Find out more at www.youtube.com/watch?v=CXrZnI2jiFs

Pedro, aged 26, only took up mobile app development nine months ago and was
attracted to the Vodafone 360 platform due to its open web standards policy and its
cross platform reach, which he felt offers an intelligent and developer-friendly
approach to the market. Based in Porto, Portugal, he is planning on using his winnings
to invest in a local Portuguese web development company, to expand its mobile
section.

Pedro said: “Winning the final stage of the Vodafone App Star competition is brilliant
news. I made sure my app was not only easy to use but could help people in their
everyday lives and it’s great to see that it’s been so well received by customers across
Europe. Competitions like this really give developers a chance to shine and I’m
grateful to the team at Vodafone for all their support. I’m looking forward to
developing more apps for Vodafone 360 in the future.”

Vodafone Group Plc

Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England
www.vodafone.com

Investor Relations Media Relations

Telephone: +44 (0)1635 676904 Telephone: +44 (0) 1635 664444
Facsimile: +44 (0)1635 682890 Facsimile: +44 (0) 207 289 9589
Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679
news
release Page 2 of 3

Second place in the competition was awarded to a group of Italian students from
Politecnico di Milano, for their travel app, Cool Traveling. Raffaele Bisogno, Marco
Cavone, Tommaso De Pace and Stefano Francavilla, who are currently studying for a
Masters in Computer Science, will now receive a further €25,000, taking their total
prize winnings from the Vodafone AppStar competition to €50,000. Cool Traveling lets
you plan a trip around Italy in a simple and cost effective way providing information on
a range of travel services such as train and plane tickets, weather forecasts and
accommodation guides. Find out more at http://www.youtube.com/watch?
v=i9768dlwnB0

The full shortlist of country winners that FlickrShow competed against includes:

• Germany – Lootogo: The world’s first review guide to public conveniences where
you can evaluate the best place to go, wherever you are. Find out more at:
http://www.youtube.com/watch?v=XdD3ghyD3iY

• Greece – Social Whale: Lets you read and post status updates to all your
favourite social networks with just one click

• Find out more at http://www.youtube.com/watch?v=82J0Fg_iDuE

• Ireland – Dublin Bus Info: Uses your mobile GPS to find bus stops near where
you are in Dublin whilst providing bus stop and timetable information. Find out
more at http://www.youtube.com/watch?v=mqcwThoFN6A

• Spain – Yata! - A location based application that provides user generated geo-
located info created by other users in a given area, so customers can easily see
their recommendations and tags on a map. Find out more at
http://www.youtube.com/watch?v=F7K4xwbT-j4

• Netherlands – Happy Birthday: A new, improved version of the best birthday

reminder there is. Don’t ever forget the birthdays of those you care most about
again. Find out more at http://www.youtube.com/watch?v=OstFepFAlsM

• UK – Jogger Tracker: Uses GPS to calculate information such as the amount of

calories burned and distance travelled during a run. Info is then stored on the
news
release Page 3 of 3

handset and converted into a graph. Find out more at

http://www.youtube.com/watch?v=r6YBu5ymQAc

“Customers have an insatiable appetite for mobile apps, so it made sense to give
them the chance to judge for themselves who our winner should be. It’s clear from the
hard work and effort of our finalists that there is a lot of talent out there and it’s great
to be able to reward the best of the best, while demonstrating our own commitment to
supporting the developer community,” said Lee Epting, Director of Content Services at
Vodafone. “The Vodafone AppStar competition is just one of the ways we are working
with developers to help them reach customers worldwide. In future we will focus on
providing developers with more of the right tools and support, as well as additional
competitions to reward innovation in this space.”

The Vodafone AppStar competition is part of Vodafone’s ongoing engagement with

developers. Vodafone recently announced a new publishing process for developers via
the Joint Innovation Lab (JIL) portal, enabling developers to use open web technologies
to create, monetise and distribute apps to customers with JIL-enabled handsets. Apps
submitted through JIL.org are supported by 50 different handset models across
multiple European markets and offer an attractive revenue model for developers. In
addition, developers benefit from a quick and transparent review process, which sees
all apps assessed in 10 business days.

For further information about developing for Vodafone, go to

http://developer.vodafone.com.

About Vodafone

For further information, please contact:

Ruth Walters Vodafone Group Media Relations
Skywrite
ruth.walters@skywritecomms.com Groupmediarelations@vodafone.com
+44 (0) 784 198 2633 +44 (0) 1635 664444

Vodafone, the Vodafone logo and Vodafone 360 are trade marks of the Vodafone
Group. Other product and company names mentioned herein may be the trade marks
of their respective owners.