MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

BRAND ITEMS

SIGN TYPE:

OTRs

QUANTITY:

Depends on store size, see next page for more details

SIZE:

36"x48" , RH ONLY 16.25"x21.75"

PLACEMENT:

These hang over the registers. See page 3 for list of which
posters your store will be receiving. If you are recieving 2
copy-only posters, please hang them on the ends of the
lineup. See example A below for reference.

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

March 22

IMAGE POSTERS

EXAMPLE A

COPY POSTER

BRAND

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

BRAND ITEMS

SIGN TYPE:
QUANTITY:
SIZE:
PLACEMENT:

OTRs

See chart below for your stores quantity

36"x48" , RH ONLY 16.25"x21.75"
Usual OTR placement

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

March 22

BRING IT
WINTER

BICYCLE

SNOWMAN

WINTER
WALK

WILLIAMS

SLABTOWN

NYBERG RIVERS

FISHERS
LANDING

HAPPY VALLEY

CEDAR HILLS

CONCORDIA

MOURNTAIN PARK

PROGRESS RIDGE

GRANT PARK

ARBOR LODGE

ORENCO
STATION

SEVEN
CORNERS

HAWTHORNE

SELLWOOD

WOODSTOCK

36"x48" Size

16.25"x21.75" Size

RALEIGH HILLS

TOTAL
SNOWMAN OTRs

BRAND

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

BRAND

SIGN TYPE:

BARREL BAG

IN
PLACE

TAKE
DOWN

Jan 11

March 22

QUANTITY:
SIZE:

STANDARD

PLACEMENT:

Winter barrel bag design, to replace exisiting supply of

Holiday bags.

BRAND

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

WELLNESS

SIGN TYPE:

ENDCAPS

QUANTITY:

2 of each design (2 designs total)

SIZE:

36 X 1 8

PLACEMENT:

Wellness endcaps, check with Merchandiser for details on

product

PLEASE CIRCLE NEXT STEP!

OK OK X
OK AS IS!

NOT OK
OK WITH
NEW
CHANGES NEED
PROOF

PLEASE CIRCLE NEXT STEP!

OK OK X
OK AS IS!

NOT OK
OK WITH
NEW
CHANGES NEED
PROOF

DEPARTMENT: WELLNESS
COLLATERAL TYPE: ENDCAP
DATE CREATED: 12/29
DESIGNER : DEMITRI

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

March 22

VERSION: 1
SIZE: 36X18
FILE NAME:

WINTER16-WELNESS ENDCAPS NOURISH

SKIN

ROUND # : 1

JOB NOTES:

DEPARTMENT: WELLNESS
COLLATERAL TYPE: ENDCAP
DATE CREATED: 12/29
DESIGNER : DEMITRI
JOB NOTES:

VERSION: 1
SIZE: 36X18
FILE NAME:

WINTER16-WELNESS ENDCAPS STAY

STRONG

ROUND # : 1

WELLNESS

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

WELLNESS

SIGN TYPE:

SLATWALL

QUANTITY:

4 of each design (4 designs total)

SIZE:

22 X 1 8

PLACEMENT:

Wellness slatwall space, check with Merchandiser for

details on product

PLEASE CIRCLE NEXT STEP!

OK OK X
OK AS IS!

NOT OK
OK WITH NEED NEW
CHANGES
PROOF

PLEASE CIRCLE NEXT STEP!

OK OK X
OK AS IS!

NOT OK
OK WITH
NEW
CHANGES NEED
PROOF

DEPARTMENT: WELLNESS
COLLATERAL TYPE: SLATWALL
DATE CREATED: 12/29
DESIGNER : DEMITRI

VERSION: 1
SIZE: 22X18
FILE NAME:

WINTER16-WELNESS SLATWALL FLU

ROUND # : 1

JOB NOTES:

PLEASE CIRCLE NEXT STEP!

OK OK X
OK AS IS!

DEPARTMENT: WELLNESS
COLLATERAL TYPE: SLATWALL
DATE CREATED: 12/29
DESIGNER : DEMITRI
JOB NOTES:

VERSION: 1
SIZE: 22X18
FILE NAME:

WINTER16-WELNESS SLATWALL STAY

STRONG

ROUND # : 1

NOT OK
OK WITH NEED NEW
CHANGES
PROOF

PLEASE CIRCLE NEXT STEP!

OK OK X
OK AS IS!

NOT OK
OK WITH
NEW
CHANGES NEED
PROOF

DEPARTMENT: WELLNESS
COLLATERAL TYPE: SLATWALL
DATE CREATED: 12/29
DESIGNER : DEMITRI

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

March 22

VERSION: 1
SIZE: 22X18
FILE NAME:

WINTER16-WELNESS SLATWALL NAT

BEAUTY

ROUND # : 1

JOB NOTES:

DEPARTMENT: WELLNESS
COLLATERAL TYPE: SLATWALL
DATE CREATED: 12/29
DESIGNER : DEMITRI

VERSION: 1
SIZE: 22X18
FILE NAME:

WINTER16-WELNESS SLATWALL NAT

BEAUTY

ROUND # : 1

JOB NOTES:

WELLNESS

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

PRODUCE

SIGN TYPE:

FLOOR GRAPHIC (TRAIL)

QUANTITY:

1 set per store (1 large circle, 10 arrows)

SIZE:

20 X 20 (START), 6.3525 X 6.3525 (DOT TRAIL)

PLACEMENT:

Like the holiday Pumpkin Pie trail, this leads from the door
to the citrus display. Place the starting graphic near the
door closest to the produce department and space the dots
to fill the space between the two. Dots lead to the floor
graphic chart.

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

March 22

THIS
WAY TO

WINTER
SUNSHINEa
Magenta line is dieline
DOES NOT PRINT

PLEASE CIRCLE NEXT STEP!

OK OK X
OK AS IS!

NOT OK
OK WITH NEED NEW
CHANGES
PROOF

DEPARTMENT: PRODUCE
COLLATERAL TYPE: CITRUS DECAL TRAIL
DATE CREATED: 12/22
DESIGNER : DEMITRI
JOB NOTES:

VERSION: START
SIZE: 26 X 26
FILE NAME:

CITRUSFEST 15 FLOOR GRAPHIC-START

ROUND # : 1

THIS
WAY TO

WINTER
SUNSHINEa

PRODUCE

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

PRODUCE

SIGN TYPE:

FLOOR GRAPHIC (END)

QUANTITY:

1 per store

SIZE:

22 X 28

PLACEMENT:

This chart serves as the end of the floor graphic trail, to be

placed in front of or near the citrus display in the produce
department.

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

March 22

CITRUS 101
QUARTER
& SERVE

CITRUS

JUICE IT

BEST FOR
BAKING

NO SEEDS.
NO PROBLEM.

AN EASY
PEEL

EAT IT
WHOLE

Blood Orange
Cara Cara Orange
Valencia Orange
Navel/Heirloom Navel
Clementine Mandarin
Murcott Tangerine
Yosemite, Tahoe, Shasta Gold
Sumo Mandarins
Page Tangerines
Pixie Tangerine
Satsuma Mandarins
Melogold Grapefruit
Rio Star Grapefruit
Meyer Lemon
Cocktail Citrus
Meiwa Kumquat
Nagami Kumquat
Minneola Tangelo
Pummelo
Finger Lime

want a slice? Just ask.

PRODUCE

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

PRODUCE

SIGN TYPE:

BIN SIGN

QUANTITY:

2 per store

SIZE:

30 X 20

PLACEMENT:

Bin holding seasonal citrus display

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

March 22

PRODUCE

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

PRODUCE

SIGN TYPE:

STANCHION

QUANTITY:

1 per store

SIZE:

22 X 28

PLACEMENT:

Stanchion showing the uses of the various types of citrus

highlighted in the department. Meant to be used whenever
there is a free stanchion, should be placed in produce
department near the citrus display.

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

March 22

PRODUCE

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

PRODUCE

SIGN TYPE:

STANCHION (CITRUSFEST EVENT)

QUANTITY:

1 per store

SIZE:

22 X 28

PLACEMENT:

Stanchion promoting the citrus tasting event. Should

be displayed near the entrance of the store or near the
solutions counter. This is good for two weekends of tastings,
and should stay up until both have completed.

10

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

January 25
(after event)

PRODUCE

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

PRODUCE/SOLUTIONS

SIGN TYPE:

INFO POSTER

QUANTITY:

4 per store

SIZE:

11 X 17

PLACEMENT:

Information on the citrus featured in the department,

meant as an employee guide but also displayable for
customers. Laminated.

11

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

January 25

PRODUCE

MARKETING COLLATERAL GUIDE WINTER 2016

12

DEPARTMENT:

REPRINT

SIGN TYPE:

Aisle Flags

QUANTITY:

50 of each design (2 designs total)

SIZE:

4.25 X 4

PLACEMENT:

Display in the aisles near the items that fit. We do not

want the aisles to be cluttered, so please use your best
judgement when displaying. No more than 25 aisle flags
per aisle. For questions about What We Love flags,
contact Angela Bozo. For questions about Local Finds
flags, contact Chris Tjersland.

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

March 22

What We

Love
FAVORITES CURATED BY OUR
AWESOME STAFF.

Managed by Promotions Manager

Small-batch goods
made right in
our backyard.

Managed by Price File

REPRINT

MARKETING COLLATERAL GUIDE WINTER 2016

DEPARTMENT:

REPRINT

SIGN TYPE:

Shelf Sign

QUANTITY:

30 per store

SIZE:

5.5 X 3.5

PLACEMENT:

Use on endcaps and large displays. For questions

13

IN
PLACE

TAKE
DOWN

As soon as
package is
recieved

March 22

about What We Love shelf signs, contact Angela Bozo.

REPRINT