expectation of the arrival/assessment/action collection of the customer with email addresses but not onboarded with paperless communications and then prompt to sign up them with campaign/promotion Customer - what to look for in digital bill - amount/dates should be prompt. Comparision to non utilties sectors for the guidance pushing the customers for alerts without their information 1. use call center for encouragement 2. Value with communication 3. Option to choice to select the channel 4.