MKM701MS

analytics assignment
15-Mar-16
This assignment is worth a TOTAL of 5% of your grade in this course
answer all questions in this file, then RENAME this file 'YourFirstInitial-YourLastName-Assgnmt3-15'
email it to me at steven.litt@senecacollege.ca by 3pm March 15, 2016

if you have any questions, pls ask

This is an individual lab assignment, due in class
you are allowed to use online resources (raosoft.com for samples size, various links for Excel tutorial refreshers) but NOT allowed
Steven Litt

NOT allowed to share answers or tips with classmates

MKM701
How many is N?

Analysis Assignment
http://www.raosoft.com/samplesize.html

5 marks total- see BOTH tabs!

15-Mar

Student Name:

Case 1 : Jo must do a study covering Atlantic Canada separately from Quebec and from Ontario and from Prairies; in each reg
stretchmax women's wear vs lululemon. Findings will fuel whether lululemon belives there's an urgent need to start a $10M m
classes; as they have not done this study before and the new adidas line is apparently highly polarizing, Jo uses 50% Respon

Case 2: intent to try new single serving Vachon sugar pie line extension In Quebec & Ontario among those 35 to 54 either ge
Female. Line extension will be low(no listing fees); if successful, this line will make up 4% of Vachon sales
Case 3: awareness of $200k Ontario social media fragrance campaign conducted by Gucci, amongst 'fashionista' women 25
studies show category typically has 65% response distribution
Case 4: nation-wide trial levels and who currenlty drinking perception of trial levels and almond milk current use after past 2
household w 2 + kids < 16 at home, vs Double-Income No Kids key grocery buyers.

Case

Case 5: trial rates of new McCafe coffee by Women 18 to 29 vs 30 to 44, and by Men 18 to 19 vs 30 to 44, To gauge success

# of Segments
# of regions with distinct
# Populations
with specific
Population
behaviours
to Rep
behaviours

3,000,000

Confidence
Margin of
Level
Error
Required

Response
Distribution

6%

98%

50%

8,000,000

5%

97%

51%

19,000

6%

95%

65%

2,000,000

4%

98%

50%

500,000

5%

96%

55%

DUE march 15 3pm sharp by email

to steven.litt@senecacollege.ca

airies; in each region she needs to measure brand identification & purchase intent for (newly launched) adidas women's athletic
to start a $10M media spend campaign.The 2 targets are yoga practisers and those in aerobic combat-style group fitness
uses 50% Response Distribution

35 to 54 either gender homemaker w 2+ kids< 12 yrs old at home, and those 18-29 living alone Male, vs those 18-29 living alone

nista' women 25 to 44 yrs old w personal income >$100k who are Gucci brand preferrers vs Marc Jacobs vs Versacci. Past
use after past 2 month $20M TV ad campaign, amongst established longstanding natural /organic food buying head-of-

o gauge success rate of $14M ad and promotion campaign in English Canada vs French Canada.
Recommended total
sample size
n per Popltn (assuming Segment &
break
Region respondents
are mutually
exclusive)
376

3008

471

2826

240

240

1503

3006

418

3344

m sharp by email

cacollege.ca

easure brand identification & purchase intent for (newly launched) adidas women's athletic
ign.The 2 targets are yoga practisers and those in aerobic combat-style group fitness

2+ kids< 12 yrs old at home, and those 18-29 living alone Male, vs those 18-29 living alone

onal income >$100k who are Gucci brand preferrers vs Marc Jacobs vs Versacci. Past

campaign, amongst established longstanding natural /organic food buying head-of-

d promotion campaign in English Canada vs French Canada.

Comments

each of 4 regions needs own 2 segment split; there are big risks and $ involved, so a
high Conf Level is needed.
2 regions with 3 segments each ,Requires higher(more than usual) confidence level
Confidence level can be usual 95% as sample size is not large,also margin of error should be high
Budget is high therefore,Confidence level should be high and lower margin of error .

2 regions with 4 segments so it should be very specific,96% confidence level is needed with 5 % margin of error

Retail store survey ANALYTICS

Q 1. If the reply to Qn 2 was supposed to be 'Check Only One' (time when you visited), which customer ID's surveys should be
A1
Customer ID59 and 84
Q 2. per above - write out a Data Rule, and apply it
A2
DATA Rule
Type Check list
Range Only one

Q 3. How many customers visited at each time of day? What wa sthe mosts popular time of day to visit?
SA 3
8am to noon
29
noon to 4pm
20
4pm to 8pm
14
8pm to midnight
33 Most Popular
Q 4. Create Frequency table showing how many customers overall visited at each time of day- choose and use an appropriate
A4
Q 5. Were most customers (overall) greeted as they entered the store? (Qn 6)? Whichstaff team (morning shift, midday shift, e
A5
Yes
45 Customers were surely greeted
8pm to midnight was most likely to greet a customer

Q 6. What was the 'average' satisfaction with the Staff Associate on the 1 to 10 scale (Qn 9a) where 10 meant Most satisfied a
A6
MEAN
6
Q 7. What was the Range of Satisfaction for Qn 9a? The Mode response? Median response?
A7
Range
6
MAX-MIN
Mode
6
Median
6
Q 8. What was the standard deviation of the response for question 9a?
A8
Standard deviation
1.629
Q 9. BONUS: Which shift has the highest overall average Satisfaction with the Staff Associate? Which had the highest variabilit
A9
1

1
2
3
4
5
6
7
x
x
x

x
x
x
x
1
1
1
1
1
1
1
2
1
0
1
0
1
1
1
2
0
0
1
1
1
1
1
0
0
0
2
2

Time of day

Time of day

Time of day

noon to 4pm

4pm to 8pm

8pm to
midnight

Calculations

Count
function

Time of day

8am to noon

date

respondent ID

Mar-16

rveys should be scrubbed or altered?

e an appropriate scale; lable the chart fully.

, midday shift, evening shift, night shift) was most likely to greet a customer?

Most satisfied and 1 meant Least satisfied.

highest variability in satisfaction with the associate?

1X
1X
1
0
0x
1x
1
x
x

x
x

x
x

x
x
x
x

Reason2Visit

DisplayMerc
h
MagAd

Reason2Visit

Reason2Visit

Reason2Visit
Makeup

Webdriven

Reason2Visit

Reason2Visit

email

Bipoints

Store

RichmondSt

Reason2Visit

Store

PlaceVMarie

BIGift

Store

Yorkville

Reason2Visit

Store

Sherway

catalog/card

Store

Yorkdale

Province

BC

Store

Province

QUE

Bayview

Province

ONT

8 9a

x
x

x
x
x
x

x
x

x
x
x

x
x

x
x

x
x
x

x
x
x
x

x
x

8
9
5
6
4
5
7

Assistance
Categories
Assistance
Categories

Hair

Assistance
Categories
Satisf-Assoc

NOTA
Ovrall:1-10

Access

Assistance
Categories

Frag

Assistance
Categories

Skin

Assisted?

N/S

Assistance
Categories

Assisted?

No

M/Up

Assisted?

Greeting

N/S

Reason2Visit

AlreadyShop

Greeting

Reason2Visit

F/F Reco

No

Reason2Visit

SoMe

Greeting

Reason2Visit

<obileMsg

Reason2Visit

OnlineAd