PRESS RELEASE

FOR IMMEDIATE RELEASE

TEMPTATIONS BRAND LAUNCHES TREAT THEM TOO CAMPAIGN WITH

PLAYFUL MUSIC VIDEO
August 8, 2016 | Franklin, TN

Today, TEMPTATIONS Brand launched a new online media campaign encouraging

cat owners to remember their feline friends and Treat Them Too with Americas No. 1
cat treat.
Created by Adam & Eve/DDB London, the campaigns first digital content release
features a 1980s-style music video starring the Electric Furs a fictitious band made up
of real cats singing and playing instruments performing a feline rendition of Dont
You (Forget About Me) by Simple Minds. Directed by award-winning filmmaker Ninian
Doff, the entertaining video takes a tongue-in-cheek look into how cats may try to
convince their human counterparts to remember to treat them too.
With only half of cat owners treating their cats1, the TEMPTATIONS brand always
looks for fun, creative ways to bring attention to the cat treating category, said Arren
Beach, TEMPTATIONS Brand Manager. The Treat Them Too campaign uses
entertaining digital content like this music video to showcase TEMPTATIONS
treats and encourage cat owners to treat their cats when they treat themselves.
Cat videos are brilliant fun, and millions of people watch them every day, said Richard
Brim, executive creative director at Adam & Eve/DDB London. In order to reach that
audience, we made a music video starring the Electric Furs, with one simple message
reminding cat owners to Treat Them Too.
Live now on TEMPTATIONS Brands Facebook and YouTube channels, the Dont
You (Forget About Me) remake includes the full music video and one 30-second spot,
and will have shorter video cut downs for release on TEMPTATIONS Brands social
channels in the coming weeks. The video will be supported by a number of integrated
marketing efforts, including creative digital content, social media posts and
partnerships on popular platforms such as the Snapchat Discovery and BuzzFeed.

1
July 2016 Nielsen Homescan Panel (Within 52 weeks ending July 16, 2016, 54.4% of Cat Owning households fed cat
treats)

For more information on TEMPTATIONS treats and the Treat Them Too campaign,
visit Facebook.com/Temptations or www.TemptationsTreats.com.
###
Credits:
Client: Mars Petcare US
Brand: Temptations
Project name: Dont You (Forget About Me)
Client:
Denise Truelove Marketing Director
Arren Beach Brand Manager
Chief Creative Officer Ben Priest
Executive Creative Directors Ben Tollett, Richard Brim
Creative Team: Matt Fitch, Mark Lewis
Agency producer: Suzy MacGregor
Head of Planning: Jessica Lovell
Planning: Enni-Kukka Tuomala
Managing Partner: Fiona McArthur
Account Director: Jaimee Kerr
Interactive Partner: Simon Adamson
Social Media Strategist: Jessica Taylor
Media agency: MediaCom / Starcom US
Production company: Pulse Films
Executive Producer: James Sorton
Producer: Sam Chitty
Director: Ninian Doff
Cinematographer:
D.O.P: Partick Meller
Editing Company: Trim
Editor: Ross Hallard
Post Production: Finish
Post Producer: Cheryl Payne
2D Artist: Steve Murgatroyd
Colourist: Julien Biard
Music consultant: Sound Lounge
Music supervisor: Leland Music
Audio post production: 750 MPH
Soundtrack name: Dont You Forget About Me
Composer: Schiff / Forsey
Artist: Paul Beard
About the TEMPTATIONS Brand
TEMPTATIONS treats are Americas favorite cat treats* and offer a fun, playful treating experience for both cats and
their owners. With a one-of-a kind, patented texture thats crunchy on the outside with a soft, meaty center, a shake of
the bag is all it takes to make your cats mouth water! Look for TEMPTATIONS Treats for cats nationwide where pet
food is sold. For more information, please visit www.TemptationsTreats.com.
About Mars Petcare
Mars Petcare US is the U.S. operations of the worlds largest petcare company at the privately-held Mars, Incorporated.
Mars Petcare US produces some of the worlds most beloved pet care brands, including PEDIGREE Food and Treats
for Dogs, CESAR Canine Cuisine, IAMS Pet Food, SHEBA Entrees for Cats, WHISKAS Food for Cats,
GREENIES Dental Chews and PILL POCKETS Treats, NUTRO Pet Food, EUKANUBA Pet Food and
TEMPTATIONS Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S.
Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality
pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please
visit www.mars.com.

/ Trademarks Mars, Incorporated 2016. US Patent D492,836.

*Based on sales data.
About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90
countries with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company.
Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
Press Contact:
Jemima Monies, Head of New Business & PR, adam&eveDDB
Email: jemima.monies@adamandeveddb.com
Phone: +44 (0)7730 319 515