Oracle Providers - Thesiliconreview

Oracle E-business suite: The complete virtual Marketing solution Package / PG- 8
July 2016
Leadership
Technology
CEOs
News
Business
Features
CIOs
SR 2016
10 Fastest Growing
Oracle Solution Providers
Companies
Entrepreneur of
the Month
A National Integrator
of Technology-Based
Business Solutions
Brian Rowe, Founder & CEO,

Perceivant
Company of the
Month
Sirius Computer Solutions
Jodi Cicci, President & CEO

TOP Step Consulting
Joe Mertens, President & CEO

www.thesiliconreview.com
Editors Note
EDITORIAL TEAM
Manish Pandey:
Sreshtha Banerjee:
Michelle Williams:
Deepika Dhingra:
Editor-in-Chief
Managing Editor
Co-Managing Editor
Assistant Editor
CORRESPONDANTS
Sarah Collins
Rachael Martin
Bijoy K.B
Vishnu Vardhan K.
Celebrating the success of Oracle

Technologies..
ART DIRECTOR
Smriti Kumari
VISUALISERS
Mira Sengupta
G.Sai Pradeep
patricia Taylor
Megha Singh Rajpoot
SALES & MARKETING
he Oracle Technology Network (OTN) has become

a vital part of our day to day lives from gadgets to
shopping and many more today. And moving from
the pioneer founder Oracle to several third parties and
service providers, man has found many ways to utilise the
benefits of Oracles technological capabilities.
In this issue of 10 Fastest Growing Oracle Solution Providers 2016, we are delighted to recognize a few of the
key players in the market and reward them for their consistent growth and innovative offerings since their inception. We at the Silicon Review have taken a close look at
the minds of these 10 business leaders and have attempted to comprehend their thoughts and views by providing
a chance to portray it in the real world platform.
Today, as we stand halfway through 2016, watching out
for what the rest of 2016 would have in store for us, it is
important to understand whether Oracle includes just
ideas, their implementation and successful outcomes? Or,
should it also be considered to include, strategic planning, improvisation on existing offerings and an avenue
to facilitate development in the near future? Thus, in this
edition of The Silicon Review, we are presenting before
you readers, new and different perspectives on various
IT verticals and shall leave it to you to decide how you
would like to innovate and make a space for yourself
amongst other leaders.
That said, we wish all our featured entrepreneurs and
their company all the very best for their endeavors and
leave it to time to decide the future of Oracle.
Steven Rogers
Brian Curry
Jennifer Anderson
Richard Matthews
David Johnson
Susan Rogers
Eric Johnson
Sophia Richardson
RELATIONSHIP MANAGER
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CONTENTS
Vol -1.0 | ISSUE - 2 | July - 2016(US Monthly)
FEATURE ARTICLES & NEWS

8
16
17
20
Oracle E-business suite: The complete

virtual Marketing solution Package
32
Upping the ante in online database

services with Oracle Database Cloud
Exadata
39
Healthcare businesses sign up with

Oracle ERP Cloud for Total Proven
Solutions
38
The Oracle Partner Cloud Program
44
45
52
56
58
59
60
Oracles Incredible Transformation to

the Cloud
Oracle fails in its attempt to overturn
pro-Google jury verdict
Oracle eyeing to acquire Salesforce
Oracle to help strengthen Computer

Science Education in America
Simbec-Orion Group chooses Oracles

eClinical Cloud Suite to streamline
Clinical Trial Management
InfiniBand Supercomputer Standard
in Oracle Cloud Networking
Adding Exceptional Value to the
Healthcare sector through Oracles
Innovative Cloud Solutions
Oracle attempts to boost its performance in Asia-Pacific region
We Have Two Focus Points for FY

2016 says Oracle CEO Larry Ellison
The dependency of Independent

Software Vendors on Oracle Cloud
COVER STORY - 22
A National Integrator of
Technology-Based Business
Solutions
Dedicated DBA Experts at Your Service:

Remote DBA Experts
14
Buddy Flerl, Chairman & CEO
18
Customer focused strategies that enable

firms to meet todays risk, regulatory and
data management challenges
AxiomSL
Alexander Tsigutkin, CEO
36
Ramesh Madala, CEO
Nishant Nair, Managing Partner &

Product Strategist
40
A Global Leader in End-to-End Enterprise

Mobility Solutions RapidValue
Rajesh Padinjaremadam, CEO &

Co-Founder
42
Take control of your Information with

Estuate
46
Prakash Balebail, Founder & CEO
34
30 One of the Leading Providers
of Oracle Database Solutions:

Database Specialists
Using Information and Analytics as
48
Engineering Solutions that bring True

Value to Customers:
TekStream Solutions
Robert C. Jansen, CEO
Tools to Revolutionize Management:

Peloton
Guy F. Daniello, CEO
54
David Wolff, CEO:
Company of the Month
Evoke Technologies: Helping Global

Corporations to Innovate & Transform
their Businesses utilizing IT
28
Specializing in Full Life Cycle Solutions

that drive Real Improvements at
Exceptional Value Infovity, Inc.
Providing the Most Secure, Private &

Completely Scalable Oracle Solutions:
Princeton IT Services
Ravi Karamsetty, President &

Principal Database Architect
Entrepreneur of the Month

10
Empowering Professional Services

Organizations to be Profitable,
Scalable, and Efficient: TOP Step Consulting
Helping People Live Insanely Different Lives:

Brian Rowe
Brian Rowe, Founder & CEO, Perceivant
Oracle E-business suite:

The complete virtual Marketing
solution Package
racle E-Business Suite is

an umbrella of Service
Applications providing
true information driven customer
service that enables you to perform beyond customer expectations by empowering them with
information that is consistent,
accurate, and actionable. Through
comprehensive integration of
service delivery channels including web-self service and field
service, Oracle Service provides a
single, robust platform for managing service-related information
and processes. Oracle's unique
approach to customer service
positions organizations to drive
revenue through up-sell and
cross-sell, cut service operating
costs, and improves the overall
effectiveness of customer service
operations.
INTEGRATED AND
FLEXIBLE SERVICE
MANAGEMENT
Oracle Service is part of the

Oracle E-Business Suite, integrat-
8 | The Silicon Review | July-16
ing with other E-Business Suite

applications, including Oracle
Sales and Oracle Marketing.
Implement one or several application families or implement the
complete Oracle E-Business Suite
for the fastest way to high-quality
enterprise information.
keting campaigns to automatically dispatching field technicians

to remote locations, Oracle has
more than 50 CRM-specific applications that help you address every phase of your CRM cycle. Find
out more: Oracle Sales, Oracle
Services, and Oracle Marketing.
Oracle's Customer Relationship

Management solution is a set
of applications that give you
accurate information about sales,
service, and marketing. Oracle
CRM is built on an open, standards-based architecture that
streamlines business processes,
improves data quality, and allows
all your key divisions to draw
from the same source of data.
With Oracle CRM, your company owns the single best tool
for customer success accurate
information.
To manage growing product complexity and innovation challenges, product-focused applications

such as Product Lifecycle Management and Product Information Management solutions are
becoming staple IT investments.
But as product information
continues to span more and more
functions inside the company
and out, these implementations
are not only expanding enterprise-wide; they are adding
integrations, functionalities, and
touch-points to serve new needs
in a fully connected world. We
call this progress the Product
CUSTOMER
RELATIONSHIP
MANAGEMENT (CRM)
From precisely measuring mar-
A NEW APPROACH OF
MANAGING PRODUCT
VALUE CHAIN (PVC)
Value Chain, an integrated business model powered by Oracle

that offers rich new strategies for
executives to collectively leverage
enterprise Agile PLM, Product
Data Hub, Enterprise Data Quality
for Products, and other industry leading Oracle applications
to achieve further incremental
value.
CLOUD BASED SUPPLY

CHAIN MANAGEMENT
(SCM)
The use of cloud in the supply
chain is well established as a way
to deliver business applications,
as its ability to add new functionality and customize on-premise
software implementations in a
timely fashion is faster and inexpensive compared to other conventional methods. Some of the
obvious benefits of using cloud
based supply chain management
are fast & easy deployment, rapid
return on investment, greater IT
flexibility and adaptability and as

a way to manage IT expenses it
works on fewer resources.
ADVANCED
PROCUREMENT
Oracle Advanced Procurement

is the integrated suite of applications that dramatically cut all
supply management costs. Oracle
Advanced Procurement reduces
spending on goods and services,
streamlines procure-to-pay processes, and drives policy compliance. Unlike competing products
that force customers to make
compromises between functionality and integration, only Oracle
offers best-in-class modules with
packaged integration
a variety of Big Data sources,

integrate them, analyze them and
be able to get up to the minute
analysis of what their customers
are saying. Depending on the
opinions being expressed they
can then tweak their marketing
campaigns, product offerings, etc.
This advanced Oracle application
is known by the name of Sentiment Analysis or in simple terms
Opinion mining.
SR
THE FUTURE TECH
If a company launches a new

product they can monitor in
real-time how and what their customers think about the product.
They can take data feeds from
July-16 The Silicon Review
|9
Entrepreneur of the Month
he workplace wellness market

is $2.9 billion and is expected
to grow 9.4% annually over
the next several years. In higher education, there are around 2 million
employees. The size of the higher
education employee wellness market is approximately $200 million
annually. Taking all this information
into account, Brian Rowe founded
Perceivant with a mission to provide cloud-based technologies and
education that lower costs, increase
productivity, and measure value to
customers and stakeholders. He set
up the company to produce personalized online assessment, learning,
and analytics that enable individuals

to develop knowledge and skills
so that they can be productive and
successfully manage all areas of
their life.
Perceivant currently markets and
sells assessment and learning
products for use in college health
education courses and workplace
well-being programs offered in academic and business environments.
With a primary focus on the health
and well-being of employees and
students, Perceivant offers directed
as well as self-directed learning
environments designed around
end user experience. Perceivants

addressable market is population
health management in universities, corporations, and healthcare
organizations. The total market size
is estimated to grow to $40 billion
by 2018.
In Conversation with the

Entrepreneur
Q. Can you tell us something

about yourself?
Ive been programming since I was

13 years old. In 1990, I started developing Internet based applications
Helping People Live Insanely

Different Lives: Brian Rowe
We help people thrive with

well-being, education and
population health solutions.
Rowe, Founder & CEO

10 | The Silicon ReviewBrian
| July-16
"
We give employers and health care organizations assessment, analytic, and education tools that give a holistic view of population risk and provide real-time analysis
that cut costs and increases productivity.
programming in C. After I finished
my MBA, I was the first corporate
Director of e-Business at Cummins
where, I started six online businesses and won the CIO Magazines
50 Best Intranets Award during
my tenure. I was a founder of Last
Piece Software where I acted as the
president until the company was
acquired by iGoDigital, which was
eventually acquired by ExactTarget
and is now Salesforce Predictive.
With a background that bridges
both business and technology, I
enjoy the fast paced and dynamic
startup environment, where these
skills can be used effectively. My
current interests are in Health and
wellness because there is so much
misinformation right now and
opportunity has a huge impact on
peoples lives, including my own.
Q. Brief us about
Perceivants history?
The company started in Healthcare

analytics, but we determined that it
was not enough to just put together
data about a population. We wanted
to reach people and change behavior, to have a lasting impact. Last
year we acquired Bearface Instructional Technologies which has the
well-being education we needed
and have continued to increase our

engagement capabilities. Chris Johnson, the Bearface founder, joined
Perceivant as our President putting
a focused effort into our sales and
product efforts.
Q. What is Perceivants
differentiating factor?
Our solution is entirely customized

to the University and in some situations personalized to the student.
We help the University create the
course they want to teach, leveraging our library of content topics,
as well as our rapid publishing and
technology expertise. Our analytics
make our products smarter and
more engaging to students.
Q. What are the product

offerings of the company?
We offer two products:

An online learning environment
that supports instructor-led
courses in colleges and universities. In this directed learning
environment, students learn
through self-assessment, immediate feedback, reflection, and
problem-solving. This promotes
and reports students ability to
develop strategies and tactics
that solve complex, ill-structured problems.
"
A cloud-based employee
engagement environment that
helps individuals create and
achieve goals that will enhance
their well-being in all dimensions of their life. This gives
organizations the ability to
identify risks within a population (students, employees,
patients) and make business
decisions that help to mitigate
risks, reduce costs, promote
workforce productivity, and
increase value.
We have a unified platform that provides the technology to collect and

analyze data so that you can make
intelligent decisions quickly.
Q. What is the USP of

Perceivants products?
Our products provide personalized

learning environments that recommend content and activities based
on the individuals interests and
motives. They give people the tools
and resources to solve problems and
enjoy any part of their life.
Q. Who are your target

clientele and competitors?
We primarily focus on Universities

and Higher Education, both students
as well as faculty. Traditional pub-
| 11
new interactive versions of the labs

and assessments online. The online
labs calculate results and provide
immediate feedback.
lishers are who we compete against

most frequently. Books and e-Books
are out of date and we dont the
view those products as competitive.
We offer a new and evolved solution
to delivering a university course.
UNC Chapel Hill

Requires All Students to
Use Perceivant Driven
Courseware
University of North Carolina at

Chapel Hill is a top tier institution
known world-wide for its academics
and research as well as an athletic
powerhouse. So it makes sense
that all UNC students must take the
Fitness for Life course, which is a
requirement for graduation. Offered
by the Department of Exercise and
Sport Science, Fitness for Life is
designed to teach students exercise
fitness and testing concepts, including behavior change and problem
solving concepts that they will be
able to apply to their personal and
professional lives after graduation.
Problem
Nearly 5,000 students enroll in

UNCs Fitness for Life course every
year. Students enjoyed the class-
room experience in which they

learned how to assess their fitness,
track their diet, and develop their
own exercise programs. However,
they found the online video materials less than engaging. The video
was slow to load onto students
computers, navigation cumbersome,
and many students complained that
the content was too dry and theoretical.
Furthermore, there were logistical issues. The Fitness for Life lab
manual was printed and distributed
to students through the department
administrative office, causing accounting headaches and absorbing a
lot of the staffs time. Students often
forgot to purchase the lab manual
and came to class without it, frustrating instructors. Becca Battiglini,
the course coordinator, looked to
Perceivant for the solution.
Solution
Perceivant installed a new webbased learning and assessment

system customized to match the Fitness for Life syllabus. The company
created a new custom lab manual
for the course that students can
download, print, and take to class
with them. Perceivant also provided
Instead of the old linear video lectures, the new course materials are
balanced between textbook content,
short video demonstrations, and
interactive activities and quizzes.
Besides the engaging interactivity of
the materials, the online eTextbook
is much easier to access, navigate,
and study. An ePub version of the
textbook can be downloaded by
students on to their mobile devices,
and they can use it to search, bookmark, and highlight the text. These
are features that were not available
in the old system.
Besides improving the online

instructional experience for the
students, the new online self-assessments and labs brought another
benefit: easy data collection and analytics. Where before students wrote
assessment results into their print
lab manual, then can now enter lab
and assessment data online. Not
only does Perceivant better organize
their self-assessment data, but it
enables the students to easily track
their progress by comparing preand post-course results. For faculty,
Perceivant provides an easy to use
data tool with which they can use
aggregated student data to demonstrate the efficacy of the course and
show student course activity beyond
simple quiz scores.
Finally, Perceivant solved the administrative headaches. It took over
distribution of all course materials,
which are now purchased by students online. This freed university
staff to do other tasks while making
the course materials easier to access
by the students.
SR
| 13
Dedicated DBA Experts

at Your Service:
Remote DBA Experts
Good DBAs are hard to find. Luckily, we have a lot of them.
Buddy Flerl, Chairman & CEO
DX is the pioneer of remote

data infrastructure support
having offered these services since 1994. For nearly two
decades, RDX has helped hundreds
of companies lower support costs
while increasing performance and
availability. It provides customers
with the peace of mind knowing
that their environments are administered by expert professionals
utilizing industry leading SSAE 16
Type II best practices. RDX's staff
is backed by a monitoring and
support infrastructure that has
been continuously improved and
enhanced over its 20 year history.
The company recently achieved its
sixth SSAE 16 Type II Certification
and its fourth PCI-DSS Compliance
Attestation in the first Quarter of
2016.
For two decades, RDX has helped

hundreds of companies lower
support costs while increasing performance and availability through
the remote DBA (Database Administration) and operating system
support services. Its 24x7x365
on-shore support, subject matter experts, thorough customer
integration process, and extensive

focus on security are just a few reasons why RDX is an industry leader
of remote database administration
solutions. Learn more about why
RDX is the best solution for the
clients database administration
needs.
Remote Database Services:
Resource shortages, budget cuts,

exploding data volumes, and
increasingly complex technologies
are just a few of the challenges. On
top of all that, one is under constant pressure to turn enterprise
insights into meaningful results.
RDX understands these challenges
and is dedicated to providing a
database support solution tailored
to the clients company needs.
RDX provides secure 24x7, 100%
US-Based remote database administration services for Oracle, SQL
Server, MySQL, DB2, MongoDB and
Cloud database environments. All
remote DBA services are provided
onshore and on-demand directly
from its 24x7 Global Operations
Center in Warrendale, Pennsylvania, located 30 minutes north of
Pittsburgh.
Oracle EBS Service: RDXs
EBS offering provides access to

an entire team of infrastructure,
functional, and development experts at a cost less than an onsite
consultant or full-time employee.
One can rest easy knowing the
systems are managed by experienced professionals that support
100s of EBS servers daily. RDXs
flexible support packages allow to
choose just the level of service
from supplemental assistance to a
total support solution. Dedicated
project managers ensure that the
EBS projects meet implementation
deadlines and budget estimates.
Its SSAE16 certified services are
backed by a PCI compliant monitoring and support architecture
that has been constantly improved
over 20 years.
Database Security
Services: The company has partnered with Intel Security (McAfee),
the world's largest dedicated security company, to offer world-class
database auditing and protection
services. With these services,
organizations receive a customized database security solution
Meet the Key Executive

Buddy Flerl, Chairman & CEO: Buddy is a veteran technology executive and investor, currently serving on
the boards of RDX and IQinVision. As a hands-on leader and investor, he drives the daily customer and results-oriented focus with RDX's leadership team, while ensuring the company leverages requisite capital and management
resources.
Buddy is a founder of 21Ventures, a $250M private equity fund focused on software, renewable energy and security
technologies. He has served as the CEO of Agent Video Intelligence and Vice President of Sales for QRS Corporation.
Buddy's career began with a distinguished sales tenure at IBM, where he received recognition on the Gerstner Report at the age of twenty three. Buddy holds an AB degree in Mathematics from the University of North Carolina at
Chapel Hill, with a minor in German. In addition to numerous board obligations, he serves as a Eucharistic minister
at the Allegheny County Jail. He lives in Pittsburgh with his wife and three children.
that provides real-time, reliable

protection for their business-critical databases. Database Auditing
and Breach Protection services
from RDX help customers protect
their most valuable and sensitive
data from external threats and
malicious insiders by alerting
them to attacks in real time and
terminating sessions that violate
predefined security policies. This
unique offering allows all organizations to take advantage of a
world-class security protection
infrastructure at a fraction of the
cost of in-house implementations and database auditing that
adheres to industry auditing best
practices.
Cloud IAAS: RDX partners
with industry-leading providers to offer a 100% Infrastructure-as-a-Service (IaaS), secure

hosted solution. RDX will provide
the IaaS environment or work
with the customer to select a
vendor that offers an IaaS service
and OS /database licensing package that best meets their needs.
From migrating a single database
to Microsoft Azure to hosting the
entire data center, RDX provides

a full suite of cloud migration and
administration services.
Client Testimonials
Thanks to each of you for being

part of a great virtual team to
execute a significant upgrade in
performance for us. Appreciate
your thoughtful planning and
skilled execution. Thanks for helping deliver a big step in value to
our Team Leaders.
-Retail Client
We have been with RDX for just

over two months now. Within
the past 4 days, on 3 different
occasions, alerts set up by RDX
have saved us a ton of time and
potential data loss by alerting us
to issues before they became huge
problems. Proactive monitoring
and alerts are definitely something
we gained from this service that
we did not previously have. I feel
that our valuable data sources are
finally getting some much needed
management and attention.
-Healthcare Client SR
Let us help
you with your
database
needs, so you
can focus on
what's most
important.
| 15
NEWS
Healthcare
businesses
sign up with
Oracle ERP
Cloud for
Total Proven
Solutions
racle is slowly capturing

the Healthcare industry
worldwide as companies
are choosing its Enterprise Resource Planning
Cloud solutions to help increase efficiency, decrease cost and implement
better controls. The company is seeing a steady increase in the number
of hospitals and healthcare for Oracle
ERP Cloud. Added to its portfolio
are Adventist Health, Presbyterian
Medical Services, Family Health and
Southern New Hampshire Health
which are some of the big clients
amongst 1,800 and more clients that
have signed up for Oracle ERP Cloud.
Oracle ERP Cloud provides a collaborative, efficient, and perceptive

back-office hub with advanced
financial and operational capabilities
that support cost reduction and modernize business practices to obtain
insight and productivity. These are
some of the proven offerings from
Oracle ERP Cloud that makes the
Hospital and Healthcare organizations approach Oracle.
Presbyterian Medical Services was
looking for a complete cloud ERP solution that would help us drive efficiencies while maintaining quality patient
care in a diverse, complex industry,"

said Chad Morris, senior ERP systems analyst, Presbyterian Medical
Services. "In just 14 weeks, we were
able to go live on Oracle ERP Cloud
implementing a wide range of efficiencies with our 90+ locations across New
Mexico. We are now in the process of
going live on Oracle HCM Cloud."
Hospitals and healthcare systems are
contending with increased financial
pressures resulting from rising costs
coupled with reduced collections, an
influx of data, and changing patient
interactions due to high-deductible
healthcare plans, said Rod Johnson,
senior vice president, Oracle. We are
committed to delivering innovative
cloud solutions that help these healthcare organizations thrive and gain
competitive advantage amid shifting
industry conditions. Oracle ERP Cloud
increases operational efficiencies and
identifies growth areas to help healthcare organizations cost-effectively
meet these challenges across their
complex organizations and workforces.
Built on a secure scalable architecture, Oracle ERP Cloud delivers
complete ERP capabilities across
financials, procurement, and project
portfolio management, as well as

Enterprise Performance Management (EPM), Governance Risk and
Compliance (GRC) and Supply Chain
Management (SCM). Oracle ERP
Cloud system includes deep global
and industry-specific capabilities and
is fully integrated with Oracle Human
Capital Management (HCM) and
Customer Relationship Management
(CRM) solutions.
Due to the tremendous pressure from

regulatory authorities, employers,
consumers and governing boards to
give quality care to the patient with
cost efficiency, Healthcare industries
are opting to change their current
systems that are incompetent to
the demand; especially during the
mergers and acquisitions. By implementing Oracle Modern Best Practice
for Healthcare such as relative social
collaboration, embedded analytics, and mobile technologies, these
organizations will accelerate their
economies and will lead the changes
in the industry as a result of lowered
costs and innovative technologies.
SR
Source: https://www.oracle.com/corporate/pressrelease/erp-cloud-healthcare-momentum-051316.html
Upping the ante in online database

services with Oracle Database
Cloud Exadata
loud customers have always

enjoyed certain benefits when
it comes to cloud. They include cost effectiveness, flexibility, scalability, etc. The only area
where it has lacked is with respect to
extreme performance. Oracles latest
highest-performing database engineered system- the Oracle Database
Cloud Exadata Service is going to
speed-up cloud computing performance to a whole new level.
With its ability to support the most
demanding online transaction processing (OLTP) and online analytical
(OLAP, data warehousing) applications, and bolstered by the elasticity
of the Oracle Cloud, the Oracle Database Cloud Exadata Service will offer
price/performance advantages that
should appeal to large and midsize
organizations alike.
The Oracle Exadata Database Machine

is part of Oracles engineered systems
family, which includes customized
combinations of hardware, software,
and storage that are highly tuned
for maximum performance. Other
products in the group include the
Oracle Database Appliance, the Oracle
Exalogic Elastic Cloud, and the Zero
Data Loss Recovery Appliance.
Introduced in 2008, Oracle
Exadata, benefits from the engineering expertise Oracle gained
from its 2010 acquisition of Sun
Microsystems. Exadatas hardware
and software capabilities have undergone considerable customization
and optimization since that time. It

employs cutting-edge hardware such
as high-performance scale-out database servers and scale-out intelligent
storage servers, connected by an
ultrafast, low-latency InfiniBand network. Along with high-capacity disks,
Oracle Exadata includes state-of-theart PCI flash storage, which delivers
the highest throughput and the best
response times. For its database, Oracle Exadata uses the latest generation
of the Oracle flagship system, Oracle
Database 12c Enterprise Edition, and
incorporates its most cutting-edge
database features:

Multitenant architecture, which

supports multiple, fully functioning pluggable databases within a
physical database.
In-memory database, which loads
columnar data directly into the
hardwares memory for greater
analytic speed.
Oracle Real Application Clusters
(RAC), Oracles server-clustering
technology, which provides scaleout and automatic failover in a
high-speed cluster.
There is also a capability in Oracle

Exadata called in-memory fault
tolerance, which basically mirrors
in-memory data across nodes of the
system so that if a node crashes, the
system will keep running without interruption, with data still in memory.
Since its inception, the software

was architected for the cloud. Thats
because the system is engineered and
sold in building-block increments of

hardware servers and storage servers.
Customers can add and expand servers as their demands for performance
and capacity increase.
Oracle Exadatas multitenant database architecture offers one of the
clouds most strategic benefits:
consolidation. A customer can condense multiple databases onto one
instance of the Oracle Database Cloud
Exadata Service and still receive all
the performance advantages proffered by the system.
A potential problem endemic to
cloud computing which is addressed
by Exadata is unpredictable system
performance. In a generic cloud
environment, with many hundreds
or thousands of users accessing the
same finite capacity, customers have
to worry whether sufficient compute
resources will be available to them at
all times - especially during critical
times. Not so with Oracle Database
Cloud Exadata Service.
Of course, the Oracle Database

Cloud - Exadata Service provides the
typical strategic advantages of cloud
computing: OpEx over CapEx, easy
and fast implementation, on-demand
scalability. But it also offers a unique
benefit not to be underestimated: Oracle experts who deploy and manage
high-performance Oracle infrastructure.
SR
Source: http://www.oracle.com/us/corporate/features/exadata-service/index.html
| 17
Customer focused strategies that enable

firms to meet todays risk, regulatory and
data management challenges
AxiomSL
Alex Tsigutkin, Founder and CEO - AxiomSL
We believe coupling a change

management platform with
client-focused strategies is the
key to success
Alexander Tsigutkin, CEO
ounded by Alexander Tsigutkin

in 1991 and headquartered
in New York, AxiomSL is the
leading enterprise risk management
and regulatory reporting provider
serving the financial services
industry and technology partners
such as Oracle and their clients.
AxiomSLs clients include many

global Tier One banking institutions,
as well as an array of Tier Two
banks, asset managers, broker
dealers and insurers that it serves
from offices in London, Luxembourg,
Amsterdam, Frankfurt, Singapore,
Hong Kong, Beijing, Tokyo, Medellin
and Sao Paulo.
Following the global financial
crisis, AxiomSL empowers firms to

meet evolving and new compliance
requirements and manage growing
operational costs with a dynamic
platform addressing regulatory, risk
and data management challenges.
AxiomSLs change management
platform not only aggregates and
enriches source data across the
entire enterprise, but also enables
financial firms to implement the
processes and controls to successfully navigate through the maze of
regulatory complexities, as well
as, attests to the accuracy of the
reports. This integrated platform
delivers traceability, transparency
and greater clarity about the
organizations financial position
and risk exposure while producing
timely reports with the analytics

required by regulators and internal
management demands.
One key distinction for AxiomSL

with its 25 years experience and
deep domain expertise is that its
robust platform is agnostic to both
system type and data format. While
focusing on global and regional
solutions for our clients, AxiomSL
provides the flexibility to interface
with products from the largest tech
companies in the world, including
Oracle, to ensure compliance with
multiple regulatory mandates and
external and internal reporting.
We maintain strategic development

alliances with audit, financial and
technology industry leaders, financial data providers, hardware, and

analytical software providers to
guarantee that our clients receive
both the best breed and a flawless implementation of their IT and business
requirements, Alex Tsigutkin says.
We believe coupling a change management platform with client-focused
strategies is the key to success.
Working with Oracle
One recent project completed with

Oracle Financial Services Analytical
Applications (OFSAA) and a mutual
global banking client demonstrated
how AxiomSL collaborates in just
that way.
In this case, AxiomSL was brought in

as the regulatory reporting solution
and data management specialist to
address a number of challenging
gaps, stemming from the clients
data normalization needs. These
gaps included data conversions,
annualizing averages into rates,
and pulling of data which did not fit
cleanly into a Star- style dimensional modeling schema. In addition,
AxiomSL was used as a front end to
analyze the Data model and to perform data quality assessment and
variance analysis.
AxiomSL was able to work around

these limitations, providing the
mapping and standardization necessary to successfully achieve the
banks required conversions and
analysis. By setting up this process
at the final reporting layer, rather
than breaking down the data warehouse, both the implementation cost
and operational challenges associated with the project were minimized.
Customer Focus: CEO

Q&A
Alex Tsigutkin speaks regularly

at both technology and financial
services conferences, addressing
topics such as dealing with changes

in regulatory and risk management,
achieving transparency and data
lineage/governance across the enterprise, implementing controls
& processes, data warehouse and
financial firms regulatory
challenges.
Conversely, the CEO notes that

advising senior management and
database engineers on a variety of
projects has helped bring new ideas
back to AxiomSL as it continues to
address the expanding risk management and compliance standards.
Here are a few additional thoughts
from Alex.
Q. Can you tell us about how

your firm is positioned in the
contemporary regulatory
environment?
A. AxiomSLs change management

platform meets both the latest
and ongoing regulatory reforms.
The platforms unique approach
aggregates and enriches data from
various core financial and risk
applications without any data
conversion, allowing for greater
efficiency and leveraging on
existing workflows and processes.
It provides multidimensional analysis capabilities via disaggregation of
an entire portfolios risks and exposures, isolating those components to
the lowest level of granularity while
supporting multiple submission
formats including XBRL.
Financial organizations are dealing

with a slew of regulatory mandates,
such as Basel III reporting rules,
BCBS 239 Principles, Comprehensive Capital Adequacy Review
(CCAR), liquidity and stress testing
requirements, IFRS 9, FRTB, net capital calculations for broker dealers
and many more. Strong IT infrastructure providing data lineage,
automated workflow, analytics,
reconciliation and other business
functions is a crucial need for firms

facing these mandates today.
Q. How does one distinguish

your offerings from that of
your competitors? What is
the added advantage that
one can enjoy by using
AxiomSLs platform and
services?
A. Many of the new reporting

requirements our clients face imply
operational and technical complexities that can be both expensive
and time-consuming to properly
engineer and manage over time,
with millions of data points lying
across dozens of legacy systems.
Our platform steps in and acts as an
integration layer, implemented with
minimal internal disruption and
without a black box mentality.
In addition to our core risk data aggregation capabilities, the platform

combines deep domain expertise
with new innovation to provide
clients the depth of information,
access, and controls required in
todays operating environment.
Today, this innovation includes efficient task execution, sophisticated
dashboards, user interface tools, and
permissioning among other focus
areas.
The industry press has long recognized our efforts in the marketplace
by bestowing numerous rankings
and awards upon us (both judged
and voted upon directly by our clients). Most recently, we were awarded Best Compliance Risk Technology
Implementation of the year by The
Asian Banker and also the Best Implementation at a Sell Side firm by
Waters Technology and last year, we
received the Customer Satisfaction
Award in RiskTech.
SR
| 19
The Oracle
Partner Cloud Program
The program helps partners showcase their expertise and accelerate their Oracle Cloud businesses
ccording to analysts at IDC, at least half of IT

spending will be for cloud-based services by
2018. This strategic shift is complex, however,
as companies move to the cloud job by job, working
in a hybrid environment as they go. Businesses are
no more contemplating if they should move to the
cloud or not, instead they want to determine when
and how they should make this move.
To facilitate this transition to the cloud, many companies have turned to experienced guides from Oracles
partner ecosystem to help navigate the journey. This
dedicated partner community brings deep expertise
to the table, and Oracle is committed to supporting
them with transformative new cloud programs from
Oracle Partner Network (OPN).
Oracles rapid growth and extensive SaaS, PaaS,
and IaaS cloud portfolio presents an unparalleled
opportunity for partners and customers alike. The
company can now equip highly experienced partners
with the tools they need to successfully move their
customers to modern business models. This vast
partner community includes tens of thousands of
implementation experts with transferable skills who
can help our customers navigate their transition to
the cloud.
The new OPN Cloud program provides opportunities

for partners to quickly build successful businesses
around Oracle Cloud. The program helps accelerate
innovation, lead business transformation, and fully
realize the competitive advantages offered through
Oracle Cloud.
The program offers designations that let partners
showcase their expertise, skills, and investment in
Oracle Cloud and strengthen their value to joint customers. Tiers include:
Cloud Standard - As the first tier in the pro-
gram, Cloud Standard is designed to help partners

differentiate themselves in the market. These partners have developed skills and expertise in Oracle
Cloud services and are typically focused on a specific
or specialized solution within one of Oracles key
product pillars. Oracle is committed to helping Cloud
Standard partners increase their cloud expertise and
leverage opportunities around Oracle Cloud Services
to grow their Oracle Cloud business.
Cloud Select - Partners at the Cloud Select tier
have expertise in Oracle Cloud services and dedicated teams focused specifically on driving their Oracle
Cloud business. Cloud Select partners expertise is
validated by achieving cloud specialization and/
or developing and selling Oracle Cloud technology
or services, as well as through successfully working
with customers to launch their Oracle Cloud Services
solutions. OPN members who have attained the Cloud
Select designation will be recognized with additional
benefits to help them go to market more effectively in
the key areas of sales, enablement, support, development, and marketing.
Cloud Premier - Recognized for their proven
success with Oracle Cloud Services, Cloud Premier

partners have transformed their business to focus
specifically on driving their Oracle Cloud solutions
with successful and repeatable customer use cases.
Cloud Premier partners feature a number of cloud

specializations or applications integrated with or
built on Oracle Cloud Services, dedicated Oracle
Cloud teams, Certified Oracle Cloud Implementation
Specialists, and multiple customer success stories.
Partners at this level will benefit from high levels of
enablement, go-to-market, and engagement resources within their regions.
Cloud Elite - The highest program designation,
Cloud Elite features highly skilled and committed

partners who have demonstrated full investment
across the depth and breadth of Oracle Cloud solutions and dedication to delivering them to joint customers. These partners attain their initial status by
driving a significant amount of Oracle Cloud business.
Once partners attain this tier, either regionally as a
Cloud Elite partner or globally as a Global Cloud Elite
partner, they will achieve recognition for their extensive expertise within specific Oracle Cloud product
pillars. Expertise will be validated by achieving multiple specializations, advanced specializations, and
fixed-scope repeatable customer use case offerings,
as well as through the number of successful customer
implementations completed by the partner. Cloud
Elite partners will be priority go-to-market partners
who will benefit from the highest engagement and
commitment from Oracle for joint, focused cloud
business growth.
SR
Source: https://www.oracle.com/corporate/features/partner-cloud-program.html
| 21
COVER STORY
nnovations in business and

technology are happening at an
explosive rate, and are becoming
more interrelated. Thats the new
technology paradigm of today, and
the biggest changes are happening
in four categories: Cloud, Data,
Engagement and Security. As
technology becomes more pervasive
in your business strategy, you can
create value by positively affecting
your revenue, reducing costs and
complexity, strengthening your
customer loyalty, minimizing your
risk, and creating a more productive
workplace. You want to shape your
own future, but you cant do it
alone. Thats where Sirius Computer
Solutions comes in.
Sirius provides complete business

and data center solutions that help
you transform your enterprise
and overcome your most difficult
business and IT challenges.
Whether its in your enterprise, in
the cloud or through a managed
service, our solutions support your
strategy. Sirius offers solutions
that are integrated, implemented
and supported by highly certified
services consultants using proven
methodologies.
With more than three decades
of experience implementing
sophisticated integrated solutions,

thousands of professional and
technology certifications, and
top-tier partnerships with the
worlds leading providers, nobody is
better suited to help your business
succeed than Sirius.
Comprehensive
Integrated Solutions
Sirius is a national integrator

of technology-based business
solutions that span the enterprise,
including the data center and lines
of business. Built on products
and services from the worlds
top technology companies, Sirius
solutions are installed, configured
Headquartered in San Antonio, TX, USA, Sirius Computer Solutions is a nationally recognized solution provider with
a certified team of sales and technical professionals who have the skills, product knowledge and commitment to help
clients develop and implement the right solutions to solve their business needs.
A National Integrator
of Technology-Based
Business Solutions
|
| 23
Sirius at a glance
Privately held, headquartered in San Antonio, TX

More than 5,000 active clients in the U.S.
Over 4,000 professional and technical certifications
Over 1,700 employees, with sales locations across the U.S.
Regional Sirius Technology Enablement Centers (TECs)
A Command Center for Managed Services offerings
Corporate Headquarters: 10100 Reunion Place, Suite 500, San Antonio, TX 78216
Established: 1980
Industries served: All
Geography served: United States
and supported by its dedicated

teams of highly certified experts.
With the right people and the right

partners, Sirius is able to focus on
solutions to help IT professionals
cut costs, increase reliability,
ease the burden of management,
maximize flexibility, mitigate risk
and improve service.
We require our teams to be certified

in multiple disciplines and products,
so they can help you get from the
high-level architecture of a solution
all the way down to the technical
configuration and implementation
of point-products, said Joe Mertens,
President and Chief Executive
Officer.
Since its founding in 1980, Sirius
has grown to be one of the largest
Solutions: Comprehensive, integrated

technology solutions
IT solutions integrator in the U.S.

Today, Sirius offers integrated,
multivendor technology solutions
that meet the requirements of the
full range of organizations, from
small businesses with fewer than
500 employees to large enterprises
with thousands of employees and
hundreds of locations.
A World-Class Services
Organization
Sirius has built a world-class

services organization around
hundreds of recognized technology
experts who specialize across all
disciplines related to enterprise
computing. Drawing on centuries
of combined experience, these
highly skilled, certified consultants
can determine which technology
products are best suited for your
Services: Critical components of

project success
specific challenges, and then provide

the services that will ensure the
fastest return on your investment.
Sirius also has a dedicated software
team capable of helping companies
evaluate, acquire and implement
software solutions in the areas of
commerce, business intelligence,
information management,
collaboration, identity and access
management, business optimization,
systems and storage management,
and more.
Building Robust
Partnerships
The companys client challenges

frequently require solutions from
more than one manufacturer, so
Sirius partners with strategic
vendors whose technologies will
help make it more successful. And
Partners: Leading technology

innovators in the industry
it employs people who continually

evaluate potential partners and
their products or services, to
ensure that clients have access to a
complete range of useful solutions.
Today, Sirius partners comprise
technology innovators with strong
market presence and long-term,
sustainable business strength.
Knowing the Leadership

Team
Joe Mertens, President and

Chief Executive Officer - Joe
began his career with Sirius (then

known as Star Data Systems) in
1984 and his responsibilities grew
to include sales and operations
of the companys wholesale and
distribution divisions. In 1997,
those divisions were sold to Savoir
Technology Group and renamed
Business Partner Solutions
(BPS), of which Mr. Mertens was
appointed president and CEO.
During his tenure at BPS, sales
grew from $237.9 million in 1997
to $767.2 million in 1999 through a
combination of organic growth and
the integration of six acquisitions.
In 1999, BPS was consolidated

into Savoir Technology Group and
Mr. Mertens took the helm as the
combined companys president
and chief operating officer, with
responsibility for all sales and
operations in North America.
In July 2000, Avnet Computer
Marketing purchased Savoir
Technology Group and Mr. Mertens
was named executive vice president
and general manager of the IBM
Business Unit, where he was
credited with growing sales to $981
million in 2000. In July 2001, Mr.
Mertens moved into a consulting
role for Avnet and was named
executive vice president of Business
Development. He returned to Sirius
in May, 2002 as executive vice
president, and was named president
in April, 2008. In August, 2011, Mr.
We help companies of all sizes and in

all industries become more competitive
by taking advantage of technology
solutions across the data center and
throughout the enterprise.
Mertens was named chief executive
officer of Sirius upon the retirement
of the companys founder, Harvey
Najim.
Mr. Mertens, a native of Texas,
received his Bachelor of Business
Administration in Marketing from
the University of Texas at Austin.
He has received numerous awards,
including the prestigious IBM
Lifetime Achievement Award. Mr.
Mertens serves on the IBM Solution
Provider Advisory Council, and
the board of directors of Sirius
Computer Solutions. He has also
served on the boards of directors
for Network Systems International
(NASDAQ:NESI), Appsmall.com, and
Savoir Technology Group (NASDAQ:
SVTG). Mr. Mertens is a member of
the Alexis De Tocqueville Society,
and has served on the board of
trustees for the United Way of San
Antonio and Bexar County.
Jim Simpson, President of

Strategic Initiatives - Jim
was named president of Strategic

Initiatives at Sirius Computer
Solutions when the acquisition
of MSI Systems Integrators was
completed in November, 2010. Prior
to the acquisition, Mr. Simpson was
the president and CEO of MSI, and a
member of MSIs Board of Directors.
In Mr. Simpsons current role,
he is tasked with the executive
oversight of Sirius Consulting,
Software, and Mainframe groups,
and leads emerging technology
initiatives including cloud, mobility
and healthcare. He is also heavily
involved in the Sales organization,

and represents the Sirius executive
team at numerous client meetings
throughout the year.
As MSIs president and CEO, Mr.

Simpson excelled in managing the
growth and development of an
organization that he had helped
shape into one of the nations top
IT business integrators. In 2006, his
outstanding leadership skills were
recognized with the executive of the
year award presented at the VAR
Business 500 Conference for leading
one of North Americas successful
technology integrators. In 2007, Mr.
Simpson was named as one of the
Top 25 Most Innovative Executives
by CRN magazine.
Mr. Simpson joined MSI in December

1999 and demonstrated leadership
in the areas of defining and building
upon MSIs core competencies to
enable information technology
for business and leveraging MSIs
strength in partner and customer
relationships. Prior to joining MSI,
Mr. Simpson held a number of key
leadership positions during his 19year career with IBM in sales and
sales management.
Mr. Simpson received his bachelors
degree from Creighton University in
Omaha, Nebraska, and is an active
member in the community. He is a
member of the World Presidents
Organization, and of the Creighton
University College of Arts and
Science Advisory Board. He is also
currently chairman of the Board of
Directors of the Childrens Hospital
& Medical Center in Omaha.
| 25
COVER STORY
Case Studies
Virtualization Yields Value for

Eco-friendly Hosting Company
Customer: Affordable Internet Services Online, Inc., AISO.
net
Industry: Web Hosting Services
Challenge
The power consumption levels of this environmentallyconscious web hosting provider were making it
increasingly difficult for the company to maintain its
operations using solar power. Affordable Internet Services
Online, Inc. (AISO.net) needed an IT infrastructure that
could reduce its power consumption, while maintaining
responsiveness and high availability.
Why Sirius Computer Solutions
Sirius Computer Solutions has the in-depth technology

expertise to analyze client requirements and recommend a
systems solution that met the eco-friendly hosting provider
needs.
Solution
AISO.net selected a new IT environment architected Sirius
POWER7 is just what the doctor ordered

for medical billing provider
Customer: AdvantEdge Healthcare Solutions www.ahsrcm.
com
Industry: Billing and practice management services and
software for the health-care industry
Challenge
AHS had six older IBM iSeries and System i servers with
earlier operating systems, and maintenance contracts that
would have cost the company more than $500,000 for the
next three years.
Solution
A single IBM Power 750 server running IBM i 6.1 is now

running the workload from all six of the older servers, as
well as two other servers from a subsidiary company. In
addition to dramatically higher performance, the hardware
and software maintenance contract for the next three years
will cost less than one-tenth what it would have cost for the
six older servers.
Why Sirius Computer Solutions
As the nations top value-added reseller of Power Systems

servers running the IBM i operating system, Sirius has
extensive experience specifying, configuring, installing and
Computer Solutions and composed of IBM, Network

Appliance, Cisco, and VMware products, that met its
energy consumption, system redundancy and scalability
requirements as well as the corporate mission of an
environmentally-friendly hosting infrastructure.
Key Benefits

Virtual server capabilities of VMware provide the

flexibility to host additional clients and increase
revenue potential.
Server and storage consolidation reduced data center
power consumption by approximately 60 percent.
Replacement of 120 white box servers with four,
scalable and easy-to-manage IBM xSeries servers
reduced cooling costs and the data center footprint.
Cost savings and avoidances enabled the client
to pursue additional environmental conservation
solutions.
We looked at other companies that could do VMware. Sirius

seemed the most knowledgeable, answering our questions
faster. They had even worked with some of AISO.nets
clients. - Phil Nail, founder & chief technology officer,
Affordable Internet Services Online.
testing these midrange systems. For that reason, along with
the companys longstanding relationship with Sirius, AHS
could be confident that they would get the best possible
solution to their server replacement challenge.
Key Benefits

AHS was able to migrate workload from eight older

Power Systems servers running different versions of
i5/OS onto a single Power 750 server running IBM i.
The combined hardware and software maintenance
contract for the new server costs less than 10 percent
of what it would have cost for the old servers.
AHS only has one footprint instead of six at its colocation site.
Daily reporting times have been reduced from more
than five hours to about 90 minutes.
There were considerable data center savings in terms
of power consumption, cooling and footprint.
A three-year lease through IBM Global Financing
reduced the up-front cost to affordable monthly
payments, and facilitates the companys technology
refresh strategy.
With all the money were saving, along with the extra
performance, the decision to migrate to the new Power
750 was really a no-brainer. Manny DaSilva, Chief
Technology Officer.
SR
| 27
Evoke Technologies:
Helping Global Corporations to Innovate &

Transform their Businesses utilizing IT
Founded in 2003, Evokes vision is to be a customer centric organization that simplifies solutions for everyday business challenges.
voke Technologies is an innovative IT services firm offering

value-driven software services.
The companys IT services help
global enterprises improve their
software systems using innovative
and proven global delivery model.
Since its inception, Evoke has been
actively assisting clients to constantly innovate and remain competitive in the global environment. Its
emphasis remains on core software
technology practices, which helps
it to consistently maintain quality
standards in key deliverables.
We are a SEI-CMMI Level 3, ISO
27001 and ISO 9001 compliant IT
enterprise, which focuses on building
long term relationships with our
clients, said Harry Rao, President.
At Evoke, our endeavor has always
been to offer cutting-edge technology
solutions that enable our clients to
meet their software development
requirements. We are renowned for
our expertise in offering end-to-end
Microsoft Consulting Services and
Oracle Consulting Services, he
added.
Evokes technology partnership
with Microsoft and Oracle helps
it in continuously delivering lead-
Our proven project delivery and

engagement models are designed
to help our clients save significant
costs and create business value.
ing-edge IT solutions and services
to clients across North America.
The companys software engineers
are trained and certified and have
years of experience in successfully
implementing large IT projects. Over
the past decade, it has gained strong
expertise by providing software
solutions to clients across industry
verticals.
The Evoke Edge
Evoke understands the unique

needs of its clients and works
closely with them to provide truly
world-class software solutions. Its
proven engagement and delivery
models help it to maintain consistent quality, ensure on time delivery
and keep development costs under
control. The companys proactive
approach enables it to surpass the
expectations of clients and deliver
true business value.
Evoke helps clients devise a strong

IT strategy that aligns with their
business goals, keeping in view their
long-term business needs. Here are
some of the key benefits of partnering with the company:

Significant savings in overall IT

spending
Innovative approach that helps
improve top-line and bottom-line results
Enhanced business performance and competitive advantage
Core Technology
Services
The company offers end-to-end IT

services that can be quickly built
and deployed to suit clients unique
industry requirements. Evoke offers IT services that are

highly agile and help clients respond quickly to changes in business dynamics. The core IT service offering
includes:

Oracle Consulting Services

Microsoft Consulting Services
Java Consulting Services
IT Staffing Solutions
QA and Testing Services
Mobility Solutions
BPM Consulting Services
Open Source Services
Big Data & Analytics Solutions
We consistently keep a tab on emerging software technologies and develop products/solutions around it, which
helps our clients to stay competitive. We have more than a
decade of experience in delivering excellence. With our extensive experience in offering IT services, we have created
a deep-seated and an efficient delivery process in place,
explained Harry.
The company has been offering IT services across diversified industry verticals. The Evoke team understands that
each industry vertical has a different set of requirements
and companies offering IT services need to understand
these thoroughly to develop effective solutions. Its experienced and knowledgeable software engineers take pride
in creating smart IT solutions that proactively address
specific business challenges of each industry vertical.
With its IT services, the company is helping clients confidently face the business challenges of the 21st century.
Furthermore, Evokes IT services help businesses focus
on innovation and help them achieve their goals by utilizing IT resources effectively.
Client Testimonials
I truly feel that Evoke demonstrates thorough professionalism and excellence in what they do. With Evoke by your
side you can always feel a high degree of predictability and
reliability. - Francois Estellon, Computerworlds Premier
100 Technology Leaders
Evokes status as a Bonitasoft Premier Partner means

their customers benefit from deep expertise to create
engaging business processes - expertise as powerful as their
deep knowledge of Bonita BPM. - Olivia Halimi, Bonitasoft
Partners Network Manager
Technology alone is useless, technology MUST solve
business problems and Evoke Technologies provides us with
the right business solution using Microsoft technologies.
Thank you Evoke. - Lee Horger,Program Director - Manage People LLC
Ramesh Madala, CEO
Knowing the Executive Team

Harry Rao, President - Harry carries over
20 years of experience in the IT industry and is

known for his techno-functional expertise. He is
responsible for defining the vision, strategy and
governance within Evoke and steering the direction of the company. He has been a catalyst for our
growth and helped Evoke expand rapidly. Harry is
highly passionate about his entrepreneurial spirit.
He brings world-class technology and leadership
experience that spans multiple functional domains
including strategic planning, financial management
and corporate strategy development.
Ramesh Madala, CEO - Ramesh is the found-
er and managing director of Evoke Technologies.

He carries 20 plus years of global experience in the
field of Information Technology. He has a proven
track record in global delivery of software services
in diverse business environments. Ramesh is well
known for his business acumen and entrepreneurship. Ramesh played a key role in creating a global
identity for Evoke Technologies.
Venkat Neelakantan, Sr. VP, Operations

- Venkat is Senior Vice President of Operations at
Evoke Technologies. He oversees companys operations at our Offshore Delivery Center (ODC) in
Hyderabad, India. In his career, spanning over 20
years, Venkat has held several leadership positions
and has been a member of various management
advisory boards. He has spearheaded several
large-scale transformation efforts across the
healthcare technology domain.
SR
| 29
Oracle database technology and

remote DBA services are all it focuses on, which is why it can offer
such a high level of experience in
offering remote DBA support and
other Oracle services. Its stellar
client list is a testament to the
consistent delivery of results-driven, cost-effective, high-satisfaction
remote Oracle DBA services.
Headquartered in the San Francisco Bay Area, Database Specialists,

Inc. has employees in all time
zones and serves clients remotely
nationwide with Oracle database
consulting and remote DBA support services. From implementing
new database systems to tuning
Oracle, from maintaining large
production systems to upgrades
and patches, to installing Oracle
RAC as well as performing 11g
and 12c upgrades its Oracle DBAs
keeps clients Oracle systems
running at peak performance with
high availability.
Oracle Database Performance

Tuning: It works quickly and
efficiently to get the results fast.
Generally, it takes from a few
hours to a few days to diagnose
and correct most performance
problems. Following a set of best
practices based on years of Oracle
performance tuning and troubleshooting experience, it begins by
developing an understanding of
clients needs and system issues. It
then identifies performance bottlenecks and wasted resources and
recommends changes to improve
performance. These recommendations are tested and a deployment
plan is developed. Changes are im-
ince 1995, the Database

Specialists team has been
a nationwide provider of
Oracle consulting, Oracle database
administration (DBA) and remote
DBA managed services for companies with mission-critical Oracle
database systems. It has been
providing Oracle database support
services as well remote Oracle
DBA since version 7 and today it
supports clients with production
databases ranging from Oracle
versions 7.3 through 12c via onsite
consulting and its Oracle remote
DBA services.
Database Services
Offered
We focus on
Remote Oracle
Database
Administration support
and we do it
well.
One of the Leading Providers of

Oracle Database Solutions:
Whatever your Oracle database concerns, we will help you rest easy.
plemented, and it works with clients

to monitor performance gains and
continue to tune until the scalability
and performance goals are met.
Oracle Database Analysis and

Design Services: It knows what
questions to ask when getting
started to help to avoid potential
pitfalls that lie ahead. The majority
of databases powering todays leading companies are built on Oracle
technology, but each implementation is unique. This is why it feels
it is important to do an analysis of
the needs and requirements before
designing the database. It knows the
underpinnings of Oracle inside and
out, and will ask the tough questions
that will help create a better application. Having it on board to help
analyze the needs will help develop
a better product, and help prevent
mistakes that become more costly
down the road.
The Expertise: For more than a
decade, Database Specialists has
provided the Oracle community
with in-depth expertise, experience,
exceptional teamwork, and its own
database optimization tools. Oracle

technology is all it does-which is
why it performs at a level others
cant match. Its stellar client list is a
testament to the consistent delivery of results-driven, cost-effective,
high-satisfaction Oracle services. Every member of its team is an Oracle
Certified Professional with at least
ten years of Oracle-specific experience. Its consultants have been with
them for an average of six years-a
rare degree of team stability thats
uniquely beneficial to the clients. It
excels at situation assessment, solution planning, efficient and precise
implementation, and the transfer of
expertise to the in-house personnel.
Perlegen, Aravo, Autodesk, Ensenda,

Sephora and many more.
Repeat business and referrals are

the foundation of a business. The
companys goal is to help clients
succeed. It works as a partner to
become an integral part of clients
team. Its straightforward, hardworking approach has established
many long-term relationships, and
earned the praise of its many clients.
Among its clients are Kodak Gallery,
Database Specialists would be an

asset to any company who needs
outside support for their Oracle
databases, and I am happy to give
Database Specialists my wholehearted endorsement.
Leader, Database Dept.
The Client Spectrum
I find the support from

Database Specialists to be
outstanding. I have worked with
some other outsourced DBAs in
the past, and they blow everyone else
away.
IT Director, Semiconductor Firm
Database Specialists work is exceptional. They replaced a previous
remote DBA provider and there is no
comparison. This was the best technical partnering decision I made for
Aravo Solutions this year.
Chief Technology Officer
SR
Meet the Master

David Wolff, CEO: David joined the company in early 2007, an entrepreneurial business executive with
extensive experience in business transformation, internet-based business strategies, strategic sales and marketing management, and channel distribution. As co-founder of El Camino Resources, he built the company into the
largest privately-held technology leasing and computer reseller company in the US with revenues of $770M,
employing 1300 in 40 offices worldwide. Simultaneously he was COO of Real Solutions the IBM reseller of
hardware, software and services division of El Camino with revenues of $250 million, employing over 250
people. Mr. Wolff is a graduate of the University of California at Los Angeles and a Fellow of the Wharton School.
| 31
Oracles Incredible
Transformation to
the Cloud
odays Information Technology is being redefined

by Cloud Technology. The
IT concept of on-premise is
slowly fading away to off-premise.
Cloud computing has caused a paradigm shift in IT. Worlds biggest IT
companies like Microsoft, Amazon
and Google want to flourish in the
Cloud as it is the next game changer
in the IT Industry.
Competing with the other Cloud

giants to form the Oracle-Cloudy
environment for its imperative
survival, Oracle planned its strategy.
The company specialized in database software rigorously and acquired companies that substantially
leveraged its database expertise into
Cloud. Oracle tactically acquired
companies from different streams
to give its diversified customer base
the rewards from Cloud Technology.
The focused streams were Application, Industry Solution, Middleware,
Servers, Storage, and Networking
covering Clouds IaaS, SaaS and
PaaS. Oracles formula was to integrate the Internet of Things, Mobile, Social, Analytics and Big Data
solutions on the Cloud. It picked
companies that could empower
Oracles Cloud technology with the

digital world.
On this front Oracle Targeted

companies like perfomatix ,
Nimbula, StackEngine, Ravello
and Bitzer Mobile.
Oracles Aggressive
Acquisitions to empower Servers, Storage, and
its Cloud Technology
Networking
Application
Marketing based Application

software expertise companies
with Social Intelligence, Personalized Marketing Programs, Content
Marketing, Cross device advertizing, Cross channel marketing were
acquired to get insight on Consumer
experience. Its acquisition portfolio
between 2012 to 2016 includes
Vitrue, Taleo Corporation, SelectMinds, Involver, Eloqua, Collective
Intellect Inc, Responsys , Compendium, TOA Technologies, LiveLOOK,
Datalogix, Maxymiser, Crosswise
and AddThis.
Middleware
Orchestration and Administration of

Software solutions on Cloud through
Automation and virtualization are
important as Cloud Technology calls
for on-demand business agility and
scalability of business operations.
Computing resources such as

servers, networking and storage
are vital as Clouds mainstream is
seamless and scalable off-premise
infrastructural services. Consistent
and secured computing resource
is the base for any Cloud service
provider. Oracle acquired companies
like Corente, Front Porch Digital,
GreenBytes, Nirvanix, Xsigo Systems
to innovate its Cloud Computing
resources.
Industry Software
Solutions
A set of Industry Software Solutions

providers from various streams like
Hospitality and Retail, Communication and Media, Construction and
Engineering, Utilities and Health
Sciences were acquired to attain
definite success in Cloud Software.
Industry Software Solutions providers like Instantis, Skire, DataRaker,
ClearTrial, Acme Packet, MICROS
Systems Inc., Textura and Opower,

leaders in their respective Software
Solutions, have now been acquired
by Oracle. Hardcore industries are
transforming to Cloud and seamless support to such clients is made
possible in collaboration with these
acquired companies.
Oracles Cloud
Technology
Speedy growth with less resources and increase in business agility

from Oracle is assured through
integration of Cloud with other key
enablers like IOT, Mobile, Big data,
Social and Analytics. Companies
can now transform their future with
Oracle Cloud Services which are secure and agile. Oracles Cloud Applications have been built by the same
teams that built Oracle Applications
20 years ago. Oracle is now a leading
Enterprise Cloud Platform provider.
Oracle cloud solutions have been
built in different streams of Cloud
platform- Iaas, Paas, SaaS. Oracle
Cloud Platforms various offers to
the enterprises are Application
(SaaS), Platform (PaaS), Infrastructure (IaaS), Data (DaaS), Private
Cloud, Managed Cloud.
Oracles Cloud IaaS
Oracles Cloud IaaS (Infrastructure

as a Service) offers any work load on
Cloud for instant value and productivity for businesses. It offers elastic
compute, storage and networking to
achieve IT goals quickly.
Oracles Cloud PaaS
The Platform as a Service PaaS in

Oracle Cloud has a wide range of
offers to drive innovation and transformation in businesses. It is built
to meet the unique needs of developers, IT Professionals and business
users with comprehensive integrated portfolio of platform services
and helps them to innovate faster,

increase productivity, and lower
cost. Oracles Paas also offers digital
transformation with mobile-enabled
backend apps and also allows building native mobile apps.
Oracles Cloud SaaS
The Software as a Service SaaS

platform from Oracle Cloud services
assures a complete, data-driven,
personalized, connected and secure
application services.
Oracles Cloud DaaS
Data as a Service DaaS from Oracle

Cloud aggregates, analyzes and
activates consumer data enabling
marketers to connect to customers
and prospects at all stages of the
buying journey. Powered by Oracle
ID Graph, Data as a Service (DaaS)
lets you target the right consumers,
personalize their experience, and
measure the effectiveness of that
engagement.
Oracle Private Cloud

Solutions
Private Enterprise Cloud up to

10X speedy delivery from Oracles
Private Cloud Solution is possible.
Oracles private cloud supports
application-platform- infrastructure
level clouds with deep visibility into
security, regulatory compliance, and
service levels.
Oracle Cloud Services

Managed Cloud
Oracle delivers enterprise-grade,

end-to-end managed cloud services
across its broad portfolio of business applications, middleware, database, and hardware technologies.
Recent Reports on
Oracles Success in Cloud
results report that it is increasing

its presence in the Cloud. Cloud revenue surged 49% to $859 million.
Software-as-a-Service and Platformas-a-Service led the way to forceful
growth of 66% year-on-year and has
crossed its expectations. However,
Cloud infrastructure grew only by
5%.
The company foresees steady
growth in Cloud We expect that
the SaaS and PaaS hyper-growth we
experienced in FY16 will continue on
for the next few years, said founder and executive chairman Larry
Ellison in prepared remarks. That
gives us a fighting chance to be the
first cloud company to reach $10
billion in SaaS and PaaS revenue.
Oracle has been rapidly growing its

customer base, in the 2nd quarter of
2016 it has added more than 1,600
new SaaS customers and more than
2,000 new PaaS customers. This
encouraged the company to project
the revenue from both the clouds to
surge around 75% to 80%. Meanwhile, the on-premise business is
stagnated at $8.4 billion during the
quarter.
Oracles transformation to the Cloud

is thus a grand success.
SR
Sources:
https://www.oracle.com/cloud/index.
html
http://www.forbes.com/sites/
laurengensler/2016/06/16/oracle-fiscal-fourth-quarter-earnings/#1260e9ea3877
Oracels 2016 April-June quarter

or the 2016 Q4 Fiscal financial
| 33
Using Information and Analytics as Tools to

Revolutionize Management: Peloton
Founded in the year 2010, Peloton is now a leader in Enterprise Performance Management, Business Analytics, and Cloud Solutions.
ith business analytics

changing the competitive
landscape, companies that
are equipped with the right information and technology will have the
know-how and consistently leverage
analytics to gain competitive advantage. Peloton is one such professional
service firm specializing in analytics,
business intelligence and enterprise
performance management. In early
2010, Daniello founded Peloton
when he realized that the change
management aspect of business
transformation was missing. Daniello
recruited a team of industry professionals, and collectively they developed an engagement methodology,
called Breakaway, that addressed
technology implementation, process
improvement, and change management to drive solution adoption and
business transformation.
The company is headquartered in
Boston and now supports clients
both nationally and internationally.
Expertise and services
Advisory Services The Finance

and Business Analytics Maturity
Assessments allow clients to benchmark themselves across a set of core
capabilities and assess how to approach and implement best practice
changes in people, process, technology and tools needed to compete on
analytics and data.
Implementation Services - The

Breakaway methodology drives the
technology implementation, process

improvement, and change management processes through active
client participation, innovative visual
design, and experiential learning.
This approach reduces implementation risks, increases adoption, and
maximizes our clients investment.
As part of the Breakaway approach,
they leverage interactive education
and solution review meetings, called
Business Adoption Modeling sessions, to engage the client with the
solution throughout the development
process. This ensures that the business and IT stakeholders are fully.
Throughout the process, the state-ofthe-art Peloton Performance Center, which houses the latest Oracle
applications and engineered systems,
as well as our dedicated Oracle Cloud
modules, is leveraged. This helps to
model potential design options for
clients by bringing a solution to life,
test alternative approaches, iterating
through options and rapidly prototyping key functionality.
Peloton also provides functional and
technical expertise across Integrated
Planning, Budgeting and Forecasting, Financial Close and Reporting,
Big Data and Business Analytics,
Enterprise Infrastructure, Program
Management, Business Process
Management.
Being different in the

domain
Unlike its competitors, the company

possesses a clear vision of the end
result along with a collaborative
process to achieve goals. The firms

Breakaway Methodology is one of
a kind and is a proven, innovative
approach to designing, developing,
and implementing solutions that can
be deployed both on premise and in
the cloud. Through Breakaway and
the available development resources, Peloton ensures that the client is
involved in the process to establish
a solution that meets their needs.
This ultimately drives adoption and
tangible results. Peloton has developed accelerators for key processes
such as clinical trials discovery
solutions, integrated retail planning,
and integrated planning and forecasting modules for both on-premise
and cloud deployments. The team
partners with clients throughout
the transformation program to drive
results. Throughout the process,
Peloton leverages its state-of-the-art
Peloton Performance Center, which
houses the latest applications and
engineered systems, as well as its
dedicated Big Data development and
test platform. This enables the development teams to model potential
design options for clients by bringing
a solution to life, test alternative approaches, iterating through options
and rapidly prototyping key
functionality.
From people to
technology, Peleton is
always upgraded
Peleton updates itself by investing in:

The latest technologies, both
on-premise and in the cloud, to
ensure it has hands on-experi-
ence with the latest capabilities

of the tools that they implement
for clients
Training its employees, including certifications in the technology platforms that it supports,
as well as the softer and business process skills
Refinement of envisioning and
implementation methodologies,
ensuring that its experiential
learning and development capabilities remain current with the
change in technology and pace
of innovation
Full life-cycle services envisioning, implementing, and supporting solutions leveraging a
unique combination of process
improvement consulting and
hands-on technical implementation expertise
Prominent industries
engage Peloton
When both Parexel an international,

premier provider to the biopharmaceutical and medical device
industries and Hanover Insurance
a multi-billion dollar insurance

provider experienced rapid growth
they occupied Peloton to address
their rising issues. Parexel was in a
need to modernize the finance function to support future growth and
business analytics to drive business
performance. To drive this initiative,
it engaged Peloton for a Finance
Transformation initiative, focused
on key financial and operational
processes, leveraging new enabling
technology, and empowering the
finance team to learn new skills.
Hanover on the other hand, experienced a high growth period and had
multiple legacy models, resulting in
inefficiencies in their planning process and needed a strategy to handle
their growth. Peloton worked with
Hanover to streamline its capabilities and tools by delivering a finance
transformation which impacted the
budgeting, planning, forecasting and
cost allocation processes. Using the
Breakaway methodology, Peloton
kept the clients team involved in
the design and development of the
solution and implemented the Oracle Hyperion suite of applications
on the Oracle Analytics engineered

system platform.
Client speaks
I couldnt be happier with how this

initiative has transpired. Oracle PBCS
provides the same capabilities that I
was accustomed to as a prior Hyperion user, yet in a much more efficient
deployment model that fits our needs.
The Peloton team really has gone
above and beyond all expectations to
create a robust set of solutions for us
in a very short time frame. This initiative has been a seamless journey!
- Ed Abell, CFO, Racepoint Global
SR
We are guided by our

unrelenting commitment to our
clients and people.
Guy F. Daniello, CEO
Meet the Guy behind Peleton
Guy Daniello, CEO and Founder - Daniello is a firm believer in James Collins famous lines in the book Good to
Great. Collins says that leaders of companies that go from good to great start not with where, but with whom. They
start by getting the right people on the bus and the right people in the right seats. Focused on building a culture based
on inspired purpose and core values, Daniello spearheads Peloton with the belief that working with the right people in
the right organization can help achieve business goals fasterlike in the case of Peloton.
| 35
Specializing in Full Life Cycle Solutions that

drive Real Improvements at Exceptional Value
Infovity, Inc.
Established in 2008, Infovity is a leading independent Oracle Platinum Partner consulting company with extensive
experience in the deployment of Oracle applications and technologies.
We believe our
clients success
is our success!
We take pride
in saying that
over 80% of
our business
is from customer referrals and
repeat business;
an evidence of
this philosophy.
n Oracle Applications and

Technologies consulting
company and certified
Platinum member of the Oracle
Partner Network, Infovity, Inc.
was started with one simple objective: provide Oracle solutions
that are scalable, auditable and
reliable. Infovity is focused on
delivering Oracle technologies
to start-up, small and midsized
businesses and specializes in
high technology, manufacturing, retail, healthcare, online
ad industries, and social media
verticals.
The company has a particular

emphasis on Oracle ERP, Oracle
Financials Cloud, Business Intelligence, Hyperion, Oracle HCM
Cloud, Oracle applications development, SalesForce integration and technology, as well as
Managed Services. Infovity will
provide the expertise and the
Oracle business solutions using
industry best practices to make
your development and technology projects successful.
The companys consultants have
extensive business, compliance
and technology experience, and
can deploy solutions rapidly
without compromising critical
functionality. It can staff its

projects with an appropriate
mix of on-site, local and remote
resources to fit your budget.
Simplify Recurring
Billing with ad-Orb
ad-Orb, the flagship product

of the company, is a recurring
billing platform that helps companies provide better customer
service by simplifying management of subscription contracts. ad-Orb is designed and
developed by a team of industry
experts with more than twenty
years of experience in implementing contract management
and billing solutions for fast
growing companies. The goal
of ad-Orb is to replace the error
prone manual processes and
spreadsheets, which companies
use to manage their subscription
contracts, with a simple and
efficient application.
Powered by innovative design,
ad-Orb eliminates the use of
spreadsheets and makes it
easier for companies to book,
bill, and forecast and manage
new contracts, upsells, renewals,
adjustments, change requests
and complex pricing rules.
ad-Orbs open integration platform

helps connect with your CRM, ERP
and Fulfillment systems automating your Opportunity-to-Invoicing
process. ad-Orbs unique insight
engine lets you define your key
performance metrics and provides
business critical information at your
fingertips. ad-Orb is based in San
Mateo, California and consists of
a team of experts in subscription
contracts, recurring and usage-based billing, software design
and product development.
Service Offerings
Oracle ERP Cloud - Oracle ERP

Cloud is the gold standard in the
industry. Built on best practices, the
Oracle ERP Cloud is a modern business platform that helps midsized
businesses responds quickly in an
ever-changing marketplace. Its built
to increase agility, aid insightful
decision-making, leading to greater productivity and lowered costs.
Infovitys expertise with Oracle is
extensive. It has helped Oracle
clients implement, upgrade, maintain and extend Oracle E-Business
Suite, Hyperion Budgeting and Planning and BI/Reporting product lines
since 2008. As an Oracle Platinum
Partner, the company has leveraged
its relationship with Oracle to develop and build solutions tailor-made
for your needs.
Oracle HCM Cloud - Infovity has a
truly unique approach to delivering

HCM Cloud implementations.
Infovity can show you how to get
innovation faster based on its
experience with HCM technology.
Oracle PBCS - Oracle Planning

and Budgeting Cloud Service is a
subscription-based planning and
budgeting solution built for and
deployed on Oracle Cloud. It delivers
instant value and greater productivity for business planners, analysts,
modelers and decision-makers
across all lines of business of an
enterprise.
Oracle E-Business Suite The
company implements the functionality within the Oracle E-Business
Suite that fits your companys needs
- today and in the future.
Cloud Integration Services - Simplify cloud integration with a unified

and comprehensive solution from
Infovity to integrate disparate cloud
and on-premise applications.
Business Intelligence - Infovity
enables clients to optimize their
investments in Oracle Business
Intelligence applications - OBIA,
OBIEE and BI-APPS, and Oracle
BI Publisher.
Salesforce Consulting The company can help with your Force.com

development and integration needs
in the cloud, delivered as a service
via a safe, secure platform.
Knowing the Key Executive
Managed Services - The Infovity

Managed Services team can help you
reduce the cost and risks involved
in managing and supporting your
Oracle technology environment.
Application Development - It is
highly experienced in developing
strategic architecture solutions that
maximize our clients Oracle Technology investment.
Clientele
Infovity has the honor working

alongside leaders at some of the
worlds leading institutions. Some
of its notable clients are LinkedIn,
Yelp, Pinterest, Elance, Equinix,
Qualcomm, Solairus Aviation,
Ultragenyx, Lumosity, Nerdwallet,
Curse, Turn, YuMe, SCIenergy, etc.
Client Testimonials
Were pleased to partner with

Infovity, given their deep industry
experience with social media companies and successful track record
of implementing Oracle E-Business
Suite 12.- Kent Buller, Controller,
Pinterest, Inc.
We needed the robust functionality

of a hosted environment to manage
our global business. So we decided
to make the move to Oracle Fusion
Financials and found it is a good fit
to our business needs, right out of the
box.- Brandon Byrne, Vice
President of Finance, Curse, Inc.
SR
Nishant Nair, Managing Partner & Product Strategist Prior to Infovity, Nishant held various
position in top firms such as Managing Principal at Niche Solutions Inc., Principal at CSC, Sr. Consultant at iGATE
Global Solutions and Sr. Software Engineer at Wipro. Nishant knows all aspects of starting and running a technology company. He has a strong experience in leading business process and systems transformation at high growth
companies. As Managing Partner & Product Strategist, he is responsible for overall product overall design,
direction and go-to-market strategy.
| 37
NEWS
Oracle fails in its attempt

to overturn pro-Google
jury verdict
oogle succeeded in its case

to a jury that its use of JAVA
APIs in Android was just
used against Oracles claim that the
mobile system intruded its copyrights.
US District Judge William Alsups
slashing order rejected Oracles
argument on every context. However, the document provided an
insight as to what may be brought
in the proceeding appeal by Oracle,
which the company has agreed to
pursue. The evidence and instructions placed to the jury were a
mix of mandates from the appeals
court, which was not acceptable by
the judge for API copyright being
the key issue and modifications
urged by both sides lawyers. The
judge also defended on how he ran
the trial.
Few quotes from the Judgment
written by the Judge William
Alsup:
"The final jury charge culminated

an exhaustive and iterative process
of proposals by the judge followed
by critiques by counsel. Oracle has
portrayed the Java programming
language as distinct from the Java
API library, insisting that only the
language itself was free for all to
use," Alsup writes. He continues:
Oracle's argument boils down to
saying that it was okay to use the
language, and okay to use the 62
"necessary" classes, but that Google
"should have scrambled the functionalities among a different taxonomy of packages and classes."
That would have required programmers to learn two different
systems of "structure, sequence and
organization," or SSO, the judge
noted. The jury could reasonably
have found that such a division
"would have fomented confusion
and error."
"By analogy, all typewriters use the
same QWERTY keyboard-imagine

the confusion and universal disservice if every typewriter maker had
to scramble the keyboard. Oracles
harsh cross-examination focused on
character assassination and showing that Schwartz resented Oracle
for its treatment of Schwartz after
the buyout," writes Alsup. "That
Oracle resorted to such impeachment underscores how fact-bound
the issue was, another classic role of
a jury to resolve."
SR
Source: http://arstechnica.com/
tech-policy/2016/06/judge-blasts-oracles-attempt-to-overturn-pro-googlejury-verdict/
NEWS
Oracle
eyeing to
acquire Salesforce
ergers and Acquisitions are planned by IT

corporate to develop a new business line
or to aid the existing business. LinkedIn
is being acquired by Microsoft in order to
facilitate the development of the human
resource and finance planning products. Now it
is Oracles turn and the company is eyeing at acquiring Salesforce. Microsofts deal for LinkedIn
was $26.2 billion, a 47% premium on its market
value. Estimations are that Oracle might invest
at least 25% premium on Salesforces market
value. Lately, Salesforce shares trades at $82,
its market value being around $55 billion. The
52-week high of $84.48 would get the deal done
from around $105 per share. So, this is a good
time to invest in Salesforce rather than selling
the shares.
Oracle and Salesforce offer enterprise software
for sales and other functions. Oracle is contesting to catch Salesforce in with its subscrip-
tion-based software. At the same time, these

companies together will complement each
others weaknesses. For instance, Salesforce
cloud expertise is short of ideas and stands
saturated at enterprise IT space. While Oracle
proved its prowess in catching up to Salesforce
in the cloud; it is always on track and never will
miss the track.
Customer Relationship Management of Microsoft is ruled by Salesforce at present. However,
Oracle may get the chance to take the lead at
Microsoft as it is planning to widen its deal
with Oracle. With this merger, the companies
will have mutual benefits for their businesses
together on the cloud.
SR
Source: https://www.thestreet.com/story/13606330/1/is-salesforce-com-oracle-s-next-target-buy-it-now.html
| 39
A Global Leader in End-to-End

Enterprise Mobility Solutions
RapidValue
Headquartered in Pleasanton, CA, USA, RapidValue delivers services to the worlds top brands, fortune 1000 companies, Multinational companies and emerging start-ups. The company has offices in the United States, UK and India.
Our ultimate
goal is the
success of the
customer and
customers delight. We strive
to provide an
environment
for learning
and excellence,
where our associates can
innovate and
thrive.
apidValue is a global leader in

digital transformation for enterprise providing end-to-end
mobility, omni-channel and cloud
solutions. Armed with a large team
of experts in consulting, UX design,
application development, integration and testing, along with experience delivering projects worldwide,
in mobility and cloud, the company
offers a wide range of services
across industry verticals.
We provide service to the world's

largest enterprises to emerging
innovative firms, and some of our
customers are ValleyCrest, University
of Phoenix, eBay, SBG, MedAmerica,
du, IMDsoft, Linkwell Health,
Home Depot, Times Group,
Naukri.com and many more, said
Rajesh Padinjaremadam, CEO and
Co-Founder.
RapidValues services include - Strategy, UX Design, Mobile/Web/Cloud

Engineering, Integration, Enterprise
System Enablement, Support and
Maintenance. RapidValue provides
mobility & cloud solutions across
industry verticals which include
Retail, Education, Healthcare,
Pharma, Logistics, Financial Institutions, Manufacturing, Media and
Entertainment. The company provides solutions for multiple devices

platforms Android, iOS, Windows
Mobile, Web and HTML5.
Enterprise Solution
Offerings
NterAKT - Customer engagement
applications are considered to be

essential means to communicate
with the potential consumers. They
facilitate the sales processes and
ensure customer satisfaction. These
applications are significant and offer
various features to enhance the customer experience.
NterAKT by RapidValue is a digital customer engagement suite,
comprising the platform, tools and
pre-built applications. It allows
customers (example retailers) to
enhance end-customer experience
during interaction with their staff,
thus increases loyalty and chances
of bringing repeat end-customers.
NterAKT helps in increasing the cost
effectiveness and overcomes the
manually intensive processes.
nGage - is an application focused

on gathering feedback from the

Rajesh Padinjaremadam, CEO and Co-Founder - Through
RapidValue, Rajesh has focused his expertise on mobile strategy, user

experience, and offshoring/outsourcing for mobile development. He has
defined and implemented mobile strategies for organizations both large
and small, and from both the consumer and enterprise perspective. Under Rajeshs leadership, RapidValue has enabled organizations ranging
from funded early-stage start-ups to Fortune 500 firms to utilize mobility to increase revenues and optimize operations.
Prior to co-founding RapidValue, Rajesh served as a management consultant with Deloitte Consulting.
end-customers at the store. Consumers can reveal their store experience, report issues and provide
useful suggestions. This is helpful
as it allows you to gauge what your
customers expectations are and you
can implement and work upon them
and resolve their issues to provide
better service to the end-customer.
nAble - is a digital catalog for the
staff to engage with the end-customers, meaningfully. This has helped

improve the training effectiveness
of the employees and, eventually,
the training costs are reduced to a
great extent. A timely response to
consumers, also improves customer
satisfaction.
eQuipMeTM - is an Enterprise
In-store Catalogs provides immense

support in displaying products by
using engaging, attractive and attention-grabbing photographs and videos of the product. nAble makes way
for easy browsing and searching. It
also allows the store staff to keep a
track of availability of the products
in their chain of stores.
Mobility Suite comprising 200+

pre-built modules, built-in connectors and 30+ pre-built mobile
applications including Field service
management, Procurement management, Work Approvals, Time &
labor and Expense management.
These applications are built using
Oracle Mobile Application Framework (MAF). The platform leverages
Oracle Mobile Cloud Service (MCS)
for backend development and
Oracle Integration Cloud Services
(ICS), SOA Suite, OSB for integration
and security. eQuipMeTM improves
staff productivity, streamlines
workflow, fastens decision making,
reduces cost for enterprise, by automating the process and providing
data access to users, in real-time.
is equipped with adequate and accurate information and this helps the
for test automation across various

mobile platforms (iOS, Android,
end-customers and the store staff

which lets them know about the
various products and options which
are available. nAble allows the
consumers to browse the product
catalog and expedite the purchase
process. The staff is also, able to
illustrate their products with the
help of nAble.
nAide - With nAide, the sales force
AccuRate - is a one-stop solution
Rajesh Padinjaremadam, CEO &

Co-Founder
Web) and desktop browsers, in real-time. It provides rich features for
test execution, test control and test
management with data-driven and
keyword-driven testing capabilities.
AccuRate includes 200+ pre- built

functions for mobile automation
(Appium), 150+ pre-built functions
for web automation (Selenium) and
120+ pre-built functions for automating AngularJS components (Protractor). It enables almost 100%
automation and possesses a library
to overcome the open source tool
limitations. AccuRate has a unique
feature of re-usability of scripts,
on various device platforms and
browsers, and has a pre-built action
library along with keyword-driven
approach to reduce the script development time by 50-60%. It allows
you to write codes once, and run
across devices.
Awards & Recognitions

Oracle Mobile Innovation Award

2015
Litmos Partner of the Year 2015
VentureBeat Mobile Enterprise
Landscape Enablers 2015
Best Social Network Mobile
Application Winner 2015
SR
| 41
Engineering Solutions that bring True

Value to Customers: TekStream Solutions
Driven by the veterans of Stellent, BEA, Plumtree, and early Oracle technology, TekStream Solutions has the expertise
to quickly and methodically solve and execute end-to-end IT solutions.
ased out of Atlanta, USA,

TekStream Solutions blends
business consulting and technology implementation expertise to
help companies manage the massive volumes of content and internet-based services that have been
created over the past decade as well
as take advantage of next generation
enterprise social networking and
collaboration solutions.
More importantly, as an Oracle consulting company, TekStream helps
companies find new ways to leverage those assets to fuel innovation,
improve new customer relationships and reduce costs as they look
at the next 5-10 years of growth.
Oracle offers a robust suite of
software especially suited to solving

todays content challenges. As an
Oracle consulting firm, TekStream
Solutions has a unique and entrepreneurial culture built by individuals who are fanatically driven to
exceed client expectations and work
in partnership with our clients and
partners to deliver results.
Technical Focus
By combining in-depth technology

consulting with strong recruiting experience, TekStream offers thorough
qualification of technical needs and
validation of candidates. Its resource offerings include consulting
and recruiting around Enterprise
Content Management, Enterprise
Portal, Web Strategy and Application Development.
The companys core offerings include:

Business Strategy and Design
Services
Enterprise Content Management Solutions
Enterprise Collaboration and
Social Networking Solutions
Enterprise Portal Solutions
Information Technology and
Technical Recruiting
TekStreams expertise offerings
include:
Enterprise Content
Management

Oracle UCM (including Document Management, Web

Content Management, Records
Management, Digital Asset
Our certified consultants have led

over 250 deployments and take pride
in providing pre-packaged solution
services as well as customer specific
enhancements.
Robert C. Jansen, CEO
Management, Image & Process

Management, Information
Rights Management, Document
Capture and legacy Stellent)
Other Content Management
Platforms (Alfresco, Documentum, Autonomy/Interwoven
TeamSite, and FileNet)
View Datasheet
Application Server
WebLogic, Tomcat, JBoss
Oracle-specific Development

Oracle Applications PeopleSoft, Hyperion, Financials, HR,

Supply Chain
Oracle Infrastructure /
Administration Database and
Systems Administration and
Configuration
Oracle SOA Fusion
Middleware 10g and 11g
experience (BPEL, SOA Suite,
ESB, Business Rules, BPM, Web
Service, BAM, ADF)
Portal Upgrade and

Development
Functional
Oracle Portals (including WebCenter Suite, legacy AquaLogic/

Plumtree, BEA Portals, Oracle
Portal and Sun Portal)
Other Portal Platforms (Vignette, Liferay, etc.)
View Datasheet
Web/Application
Development/Server
Administration

JAVA/ JEE Apache, Struts,

Spring, Hibernate, Open Source
UI & Front End PHP,
AJAX, Flash, Flex, JavaScript,
jQuery, DOJO, YUI, GWT, JSF
(Rich Faces)
Business Analysis and Design

Project Management
Product Management
Quality Assurance
TekStream Service
Offerings
TekStream Solutions specializes in

addressing the company-wide IT
problems faced by enterprise businesses. Its certified consultants have
Meet the Leader
led over 250 deployments and take

pride in providing pre-packaged
solution services as well as customer specific enhancements. Each of its
projects leverage TekStreams proven QuickStream delivery methodology and TekStreams consultants
average over 12 years of experience
with Oracle implementations.
TekStream Service Solutions include:
QuickStream a rapid requirements analysis, design, and road
mapping service that enables
customers to get started fast
and begin capturing value from
their Oracle WebCenter investment
Full Lifecycle Deployment
Services a cost-effective
implementation that includes
design, development, production, and project management
Engineered Solutions a set of
reusable assets, methodologies,
components, and connectors
developed to facilitate and expedite Oracle WebCenter Implementations
Robert C. Jansen, CEO and President - Rob leads daily business operations and oversees the development
and execution of the Companys growth strategy and initiatives. Rob has been in the information technology sector
for nearly 15 years providing leadership, consulting and implementation services to leading Fortune 1000 clients.
Working with his team of industry-leading executives, Rob oversees all TekStream practice areas and functional
disciplines including sales, solution development, and client delivery. Prior to founding TekStream, Rob was Vice
President of Sales for Enterpulse/Idhasoft and responsible for forging and managing the strategic alliances of the
company, including Oracle, and for selling the solutions which Enterpulse/Idhasoft implemented for its clients. In
addition, Rob was responsible for managing and maintaining the companys sales forecast and serving on an executive team to manage the companys strategic decisions for sales growth, resource investments, and operational
strategy including the profit and loss report.
Prior to joining Enterpulse/Idhasoft, Rob spent over 7 years with Plumtree Software and BEA Systems, Inc. (acquired by Oracle, Inc.) in a variety of roles including Southeast Area Sales Manager, Sales Engineering Lead and
Implementation Manager, where he provided license sales, process and technical consulting services for the design,
development, and implementation of business solutions. During this time, Rob had the opportunity to work with
startup, regional and global companies including the American Cancer Society, ExxonMobil and Proctor and Gamble. In addition, Rob was part of the Management Consulting practice of PriceWaterhouseCoopers, where he helped
global organizations design and develop Enterprise Resource Planning (ERP) solutions using SAP. Rob received a
Bachelor of Science in Systems Engineering with a minor in Management Information Systems (MIS) from the University of Virginia. Rob currently resides in Atlanta with his family.
SR
| 43
NEWS
Oracle to help strengthen

Computer Science Education
in America
racle is stepping forward

to invest $3.3 Billion annually to expand Computer Science education and
increase diversity in technology
industry globally.
Oracle in union with The White

House Science Fair 2016 has
pledged to support the Administrations Computer Science for All
Initiative. This is Oracles greatest
annual worldwide investment
of $3.3 Billion to supplement CS
educators and encourage diverse
student population globally. Oracle
plans to invest $200 million in
direct and in-kind support to
Computer science Education for
the next 18 months in the United
States. This joint commitment
expects to reach around 232,000
students in over 1,100 U.S. institutions. Oracle Academys Computer
Science focus will impact 2.6 million students in 106 countries.
Burning Glass Technologies, a leading labor market company along

with Oracle Academy researchers
has found that programming jobs
are growing 50 percent faster than
the market overall. In 2015 merely
2% participants in College Boards
AP program took computer
Science and only 22 were female.
While the study conducted (2016)

from 40,000 sources of real-time
job postings has analyzed that
coding jobs have a wider scope
and more demand when compared
to other IT jobs.
Our latest research findings

confirm that access to computer
science education in the United
States is both an economic and
social equality issue. Moreover,
these findings help quantify and
contextualize the need to expand CS
to all students regardless of race,
gender, or socio-economic status,
said Alison Derbenwick Miller, vice
president, Oracle Academy. Weve
been working to advance computer science education globally for
more than two decades and todays
commitment takes Oracle Academy
to a new apex in our journey. Its an
honor to be part of this collaborative mission, led by the White House.
The potential power of Computer
Science for all to change the lives of
our children and the future of our
nation is awe-inspiring.
In ancillary, Oracle Academy will
provide free professional development for teachers, academic
curriculum, software, certification resources, and more. Oracle
will also join hands with K-12
schools, community colleges, and

4-year colleges and universities to
support continuous CS education
capabilities through Advanced and
significant methods. Approaches
proposed by Oracle are:

Training more teachers in CS

during 2016-17 to increase
teachers number
Student population will get
access to Oracle Softwares for
free
Focus on underrepresented and female populations
through heavy invest of $ 3
million and encourage them to
pursue education in STEM and
CS Degrees
Launch innovative courses in
emerging CS industry such as
Cloud and Big Data
Build Design Tech High School
to connect world-class innovators with educators and
students
Driving efforts to ensure CS
counts as an academic credit at
K-12 school grades
SR
Source: https://www.oracle.com/
corporate/pressrelease/oracle-bolsters-cs-edu-041316.html
NEWS
Simbec-Orion Group chooses Oracls

eClinical Cloud Suite to streamline
Clinical Trial Management
nticipating efficient, innovative and speedy clinical

research, pharmaceutical companies outsource
their clinical trials to CRO-Clinical Research Organization. Simbec-Orion Group Limited, a CRO, has opted
for Oracles suite of eClinical cloud solutions to modify
the management of its customers clinical studies.
Oracles Life Science specific solutions are used by thousands of Pharma and Biopharma and academic research
centers worldwide to reframe clinical R&D processes,
progressive drug therapies, and optimize care for the
well-being of people globally.
Determined to grow globally, Simbec-Orion Group chose

Oracles cloud-based mode for Clinical Trials. Oracle
Health Sciences InForm, Siebel Oracle's Siebel Clinical
Trial Management System, and Oracle Health Sciences
IRT cloud-based software products were chosen as they
offer incremental process development, rationalize data
captures and accelerate trial time.
We reviewed a wide range of providers to ensure, that

as a world-class CRO, we were working with the bestinclass systems, said Ronald Openshaw, CEO, Simbec-Orion.
We chose to partner with Oracle, the market leader in
eClinical solutions, as we wanted to rely upon an excellent,

secure, robust, and state-of-the-art service that will meet
current and foreseeable, future, market needs. We believe
the scalability will drive efficiency in our work practices
as we grow, especially in the light of increasingly complex
clinical trials.
Oracle shares Simbec-Orions commitment to helping
pharma and biotechnology companies deliver high-quality
therapies to the patients we serve, said Steve Rosenberg,
senior vice president and general manager, Oracle Health
Sciences. We look forward to working with Simbec-Orion
as it further expands and enhances its clinical development
services powered by our innovative technology.
Simbec Research and Orion Clinical CRO, driving critical
healthcare clinical trials will get complete support from
Oracles Healthcare and Life science cloud products for
new advancements in CRO.
SR
Source: https://www.oracle.com/corporate/pressrelease/simbec-orion-group-051216.html
| 45
Take control of your

Information with
Estuate
Estuate is a global Information Technology Services company headquartered in Sunnyvale, CA, with offices in
New Jersey, Canada, India, the UK and the UAE.
here is a simple premise

which says that clients value
a partner that is adept at
technology and business alike, and
is highly responsive to their needs.
Since its inception in 2005, Estuate
has worked to stay true to that principle. It is organized around four
key practices - Product Engineering Services, Information Lifecycle
Governance & Security (ILG&S),
Technology Applications Implementation, and Big Data and Business
Intelligence.
The company has deep partnerships

with leading technology vendors
in the world including IBM, HP,
Informatica, Oracle, Incorta,
Microsoft, Salesforce, and Zuora,
that span the gamut from development to joint go to market. These
relationships coupled with the
knowledge of end-to-end business
flows enable it to bring value to
every customer interaction that goes
beyond the immediate deliverable.
Estuate brings high integrity to all
client interactions and we are very
proud that ALL of our clients are
willing to speak on our behalf. Our
clients tell us that they come to us
because we combine a strong service

culture with unmatched expertise
in technology applications and business processes. We carefully select
people with these qualities, said
Prakash Balebail, Founder and Chief
Executive Officer.
Service Offerings
Information Lifecycle
Governance & Security
Protect sensitive business data,

implement corporate data retention
strategies while ensuring that you
can meet audit, reporting and compliance requirements, and simplify
application maintenance.
Enterprise Applications and

Technologies - Leverage the
latest business applications and
industry-standard best practices
to drive revenue, control costs,
improve efficiencies, and drive
better business outcomes through
data-driven decision-making.
Big Data and Business

Intelligence Services - Get
a holistic view of your data -
We listen
carefully to
what our
clients want,
and we consistently exceed
expectations.
As a result, we
build lasting,
trust relationships that
yield tangible
benefits in
every project.
regardless of format or source - and draw

actionable insights with comprehensive,
scalable big data infrastructure that
management and executives can rely on to
make data-driven.
Product Engineering Services

Complement your product develop-
ment team to build product extensions,

templates and accelerators, and handle
maintenance and support, or build custom
applications that can drive better business
outcomes.
Focus Areas
Estuates main focus areas are:
1. Implementation of Oracle
technology and applications
family: End-to-end analysis, design,
development, support, implementation,

web-services integration, data migration
and upgrades for enterprise applications
from Oracle (Oracle E-Business Suite,
Siebel, PeopleSoft and JD Edwards).
2. Implementation of IBMs Optim

family of products: Data Archiving,
Test Data Management, Decommissioning,
and Data Privacy solution services.
3. Custom application or Product

Development: Architecture, design,
and development; integration leveraging
leading technology platforms such as
middleware solutions; data migration and
ETL; and data quality management.
Diverse Clientele
The company has a diverse clientele in

various verticals such as advertising, automobile, construction, education, banking,
financial services, insurance, energy and
utilities, government, healthcare and life
sciences, logistics, manufacturing, etc.
Estuates big clients include GM, ADP,
Pfizer, Merck, Bosch, Accenture, Reuters,
IBM, Oracle, Emirates, DHL, etc.
SR
Knowing the Masters
Prakash Balebail, Founder

& CEO- Prakash brings more than
two decades of software development and implementation experience, including over 16 years in
several key roles in Oracle Corporation. His management principle
has been to provide commitment
to continuously improve how he
serves all of his customers, partners,
and employees by anticipating their
needs and exceeding their expectations through a culture of creativity
Prakash Balebail, Founder & CEO
and forward thinking.
Prior to founding Estuate, Prakash was the Senior Director in
Oracle Applications Global Sales Solutions team, which built
complex Oracle E-Business Suite application demonstrations for
Sales activities. Additionally, he had leadership roles in the development of Oracle's much-acclaimed Business Flow Accelerator (BFA) for the E-Business suite. During this time, Prakash also
built the highly-regarded India operations team from the ground
up. Prakash holds a BS in Electrical Engineering from
Karnataka University in India.
Nagaraja Kini, Founder & CFO - Nagaraja has more
than two decades of engineering development, business development, consulting, alliances and management experience in
application software development, integration and implementation. He has worked extensively with multi-site development
teams to consistently deliver assets to simplify ERP implementations for consultants. Nagaraja brings with him the commitment, willingness, and capability to anticipate and act on the
continually evolving needs of a business.
Prior to founding Estuate, Inc., Nagaraja served at Oracle as Director in Application and Industry Solutions group within Global
Sales Support. He was responsible in managing the development
effort of Oracle Accelerator for Special Edition, a simplified
approach to implementing the Oracle E-Business Suite of applications for Mid Market Customers. Nagaraja holds a Master of
Technology in Industrial Electronics from the National Institute
of Technology, Surathkal, and a Bachelor's in Engineering from
the SJ College of Engineering, Mysore, India.
| 47
Company of the Month

Empowering Professional Services Organizations
to be Profitable, Scalable, and Efficient:
TOP Step Consulting

Since 2007, TOP Step has served over 270 organizations across the globe. The company was awarded Best of the Best by SPI
Research for a seventh consecutive year and ranked as one of the fastest-growing private companies by Inc. 5000 in 2016.

Jodi Cicci, President and CEO - Jodi has been
implementing software systems for over 25 years in both

commercial and government organizations. After quickly
rising through the ranks of software developer, project lead,
and project manager, she moved into operational management roles within professional services where she began
paving her way toward being an expert in setting strategies
for operations efficiencies using process and tools. Jodi
had led large organizations in establishing a Project Management Office and compliant processes for companies to
obtain CMM certification. She has worked with many global
organizations to establish standard business operating
practices by deploying PSA tools. In one particular case this
involved 23 worldwide offices and accomplished in less than
1 year. Because of the breadth of understanding business
operations, technology and cultural differences across the
globe Jodi has developed TOP Step into a leading provider of
business operations efficiency services.
One of Jodis many passions is for her customers to have the
knowledge and information they need to be successful. In
working with any customer, business understanding and
how the business runs is always first never technology.
This passion to ensure her customers have the knowledge
they need is also evidenced in her leadership to help establish customer advocacy programs for NetSuite OpenAir and
FinancialForce including the user community, user forums,
and informative webinars.
Prior to her OpenAir involvement, Jodi held the position of

Global Project Management Director for Software AG, Inc.
with global responsibility for PS tools and business process
efficiency. She worked with both commercial and government customers in her leadership roles in Software AG, Inc.
as well as her previous experience with Lockheed Martin.
Our mission is to enable and empower Professional Services

organizations to be profitable, scalable, and efficient through
change management, process enhancement, technology deployment, and skill set training with a Customer First approach.
ith a customer first

approach and proactive
information dissemination
to the customer community, TOP
Step Consulting positions itself as
the primary organization to engage
with related to PSA (Professional
Services Automation) decision making, deployment, and enhancement.
TOP Steps focus on Professional
Services consulting singles it out
when compared with other consulting firms as the company strives to
meet and deliver on all challenges in
this space. Many of its solutions involve coordinating with other parts
of the organization such as finance
due to which the knowledge base
has to be extensive to address endto-end solution considerations.
We position ourselves as one of the
top Professional Services Automation (PSA) solution providers in the
industry. To maintain this position,
we strive to keep on top of changing
technology by partnering with the
PSA vendors we support, said Jodi
Cicci, President and CEO.
TOP Step Consulting is also actively

involved in many Professional Services Industry organizations including TSIA and PS Village to contribute
to and learn about the evolution of
best practices and business processes. This information provides insight
for customers as the company works
to introduce change and establish
process and solutions for more efficient and productive workforce.
Company History
TOP Step Consulting began in 2007
in response to the need for business consulting within the professional services industry for a SaaS
Professional Services Automation
(PSA) solution called OpenAir. The
company focused on customer
empowerment through knowledge
transfer and the implementation of
best practices within professional
services and project-based organizations. It quickly became viewed
as the leader related to NetSuite
OpenAir. TOP Step expanded to
include FinancialForce solutions in
2014 to continue the path of PSA
experts and best practices while
also diversifying options for customers to consider. The company strives
to be the top provider of consulting services for PSA solutions and
assisting customers in selecting and
deploying the best fit tool.
PSA Focused Solution

Offerings
PSA focused solutions such as Business Efficiency Assessments and Deployments are offered by TOP Step.
Business Efficiency Assessments
ensure technology is aligned to
your business model and therefore
the technology is working for you
instead of changing how you do
business. Deployments follow a
proven methodology of customer
engagement and business modeling
to ensure that data capture and metrics reporting help organizations
realize the investment benefits of
the PSA tool.
TOP Step also provides Project
Management Office Consulting
to businesses to help them deliver projects more successfully and

to have more predictable project
execution and management of their
projects.
Clientele
A majority of the companys clientele are from the technology and

media sectors. However, TOP Step
aims to assist any business or organization that needs to have better
efficiency with its project-based
work. We value each client equally,
whether they are a small start-up
or established corporation, and they
range from media and tech companies or companies needing to improve global operations and business
efficiency and productivity, said Jodi.
Heres what clients are

saying about TOP Step
Consulting
Having a consulting partner like

TOP Step Consulting that understands the Professional Services
industry, helped us to successfully
define business processes, and align
them with best practices in FinancialForce PSA. The experience TOP
Step brings from having worked
across a large customer base, and
with complex global organizations
in the past is invaluable. The speed
and effectiveness in which the initial
deployment was completed is proof
of that. Ultimately, our success is not
just with the software, but with the
capability of the partner who helped
us implement it. We are very pleased
with both TOP Step Consulting and
FinancialForce, and we look forward
| 49
to continuing to work with TOP Step

into the future.
Philip Williams, Senior Director
Global Operations, AppDYNAMICS
The TOP Step Consulting Reporting

Workshop was right on the mark and
absolutely what we needed. Not only
did we solve our reporting challenges, but we also benefited greatly by
spending time with the experts who
truly understand how to use OpenAir
to support the business. TOP Step
really gets it. They listened carefully
and shared numerous tips and tricks
and provided creative ways to solve
our unique challenges. TOP Step
understood where we were coming
from, presenting the information in a
very engaging and helpful way one
that we could digest and use into the
future. TOP Step Consulting are true
professionals and clearly the experts.
Joel Mischke, Controller, ECS Team
TOP Step Consulting worked with us
in solving our resource management
challenges. Our business is cyclical in
nature with very high demand periods. It is critical during these periods
of time to understand our resource
availability and utilization. TOP Step
helped us configure our OpenAir
system based on our unique business
model and the challenges we were
facing. We now have the information
to manage our resources efficiently
and effectively.
Joshua Keene, Partner, Johnson

Lambert & Co. LLP
Improving Resource
Coordination for
iModules
Business Challenge
iModules implemented NetSuite

OpenAir late in 2014. Although they
understood the benefits of using a
Professional Services Automation
system, they quickly realized that
they had not initially configured
the system that best matched their
specific business model. iModules
had installed and configured a
system with minimum functionality,
which led to frustration and low
adoption of the system. One of iModules primary needs was to improve
resource coordination, including
the ability to forecast resources and
report on resource utilization.
Solution
iModules met TOP Step Consulting

during the SuiteWorld conference
and were pleased to discover that
guidance and expertise were available to help iModules configure NetSuite OpenAir to meet their particular business needs. A decision was
quickly made to bring in TOP Step
Consulting to conduct a Business Efficiency Assessment. During the two
day workshop, iModules and TOP

Step Consulting worked through the
challenges iModules faced: workflow, roles and responsibilities of
individuals within each department
with the system, and understanding
data and information needs. Once
this first critical step was completed, iModules and TOP Step then
reviewed the NetSuite OpenAir configuration to determine where the
gaps existed. Out of this, TOP Step
documented actions and recommendations for configuring the OpenAir
system, including functionality
changes, reporting adjustments, and
staff training needs. Lastly, iModules
prioritized the actions, and TOP Step
laid out a plan for implementation
to ensure adoption and achievement
of iModules goals.
The Virtual Company
TOP Step is a virtual company with

staff across the United States. A majority of its customers are headquartered in North America or Europe,
resulting in a global customer footprint and international expertise.
The Road Ahead
TOP Step will continue to look at

building out specialty practice areas
for other automation tools beyond
NetSuite, OpenAir and FinancialForce based on the market demand.
SR
We have experience that comes from running PS companies and therefore understand the needs of professional
services organizations. We map productivity based on the
business model of each individual business.
| 51
InfiniBand Supercomputer
Standard in Oracle Cloud
Networking
nfiniBand (IB), a computer-networking communications standard used in high-performance

computing, features very high throughput and
very low latency. It is used for data interconnect
both among and within computers. InfiniBand is also
utilized as either a direct or switched interconnect
between servers and storage systems, as well as between storage systems.
InfiniBand Products were most commonly used to

interconnect in supercomputers in 2014. Mellanox
and Intel InfiniBand host bus adapters and network
switches. In Feb 2016, Oracle engineered its own
InfiniBand and Server adapter chips for use in its
own products and products of the third party.
Oracles EDR IB (Enhanced Data Rate InfiniBand)
runs at 100 Gb/Sec. However, Oracles roadmap was
to move the speed up to 200 Gb/Sec and also to use
it on the cloud. Oracle EDR IB supports Message
Passing Interface protocol which is used in super
computer clusters running simulations and models.
Oracle EDR Infiniband adapter card is used on own
servers like the Xen hypervisor as well as they are
compatible with other servers such as VMware ESXi
and Microsoft Hyper-V hypervisor. Oracles own variants such as Linux and Solaris can drive Oracle EDR
IB. It can also run on other Linux variants such as Red
Hat and SUSE Linux.
Oracles entry into InfiniBand

Products
While Oracle was still using Mellanox, one of the

biggest suppliers of switch and server adapter
chips, the company moved on to make their own
InfiniBand adapter and switches. Oracle was not new
to InfiniBand, in fact, the company had engineered on
Sonoma Chips embedded IB Controller. The company
was also associated with Mellanox for Oracle EDR IB.
Marshall Choy, Vice President of systems solutions
at Oracle, is of the opinion that having control on
Intellectual Property will help the company master
its own destiny. According to him, this is one of the
development methodologies that the company has
been following since the start of engineered systems.
However, Oracle continues to sell Mellanox IB as well
as its own EDR IB and remains associated with the
company to increase the role of IB in Cloud networking.
Oracle and Mellanox announcing their partnership

in mid-June are jointly driving the increased usage
of InfiniBand in Cloud networking technology. The
companies are rigorous on developing InfiniBand
products and raising its industry standards to achieve
high-speed Cloud networking. They have decided to
work on interoperability, open standards, and backward compatibility for InfiniBand products.
Redefining Cloud Networking with

InfiniBand Standard
InfiniBand products provide extreme bandwidth

with ultra-low latency for fast, agile and secure cloud
infrastructure. IB products based on the Industry
Standard are available from multiple vendors. Oracle
in association with Mellanox is in the drive of developing InfiniBand products which is accepted and adopted in the market and raises it to open standards.
Oracle and Mellanox 100G EDR IB products were
engineered to the InfiniBand Architecture Specification Release 1.3 and allow customers to deploy a
100 GB/s fabric that is backward compatible with
the previous generations of InfiniBand-based
systems such as FDR, DDR, QDR, and SDR. This
enables customers to protect their investments in
InfiniBand-enabled applications.
The architecture of Oracle and Mellanox InfiniBand
products will seamlessly integrate with existing
InfiniBand infrastructures and customers will be
able to continue with the supplier of their choice.
High performance, interoperability, raised industrial standards and backward compatibility; all in
a package will be the outstanding architecture of
Oracle-Mellanox InfiniBand.
Oracles core strategy revolves around Cloud and

Engineered systems to deliver services with the
highest performance, most efficiency and large security. InfiniBand fabric processes a massive amount
of data and thereby has proved its superior performance, efficiency and scalability in building Super
Computers. InfiniBand will be the foundation for
networking in Oracle Cloud and Engineering systems
resulting in unmatched performance and scale of
Oracles suite of business critical applications.
According to Raju Penumatcha, senior vice president, Oracle-Mellanox partnership is an enduring
commitment to customers in providing technologies
and standards for a true enterprise-class cloud infrastructure. This is to enable customers to accelerate
application performance and quickly respond to
changing business needs.
SR
Sources:
http://www.nextplatform.com/2016/02/22/oracle-engineers-its-own-infiniband-interconnects/
://www.oracle.com/corporate/pressrelease/oracle-mellanox-062016.html
Providing the Most Secure, Private &

Completely Scalable Oracle Solutions:
Let us help you get your data locked down and secure from top to bottom.
f you think your business cant

afford a custom web application
or software solution to help you
address your unique challenges and
to help you grow your business,
think again! Princeton IT Services
has become a leader in IT solutions
helping clients become successful
by meeting their needs as well as
exceeding their expectations. It
provides support for building &
maintaining uniquely customized
web application & software for
businesses of every size as well
enterprise-level database consulting
for some of the biggest companies
in the financial, pharmaceutical, and

legal technology industries.
For more than 20 years, the team at
Princeton IT Services has been providing enterprise-level technology
solutions for companies big & small.
It has helped some of the largest
data companies build, maintain,
upgrade, & migrate mission-critical
systems of all sizes using the latest
industry-leading technology available including Oracle, Dynatrace,
Linux, Red Hat, and Amazon Web
Services.
Ravi Karamsetty, President &

Principal Database Architect
IT Services Offered
Oracle consultation:
Princeton IT Services is a leader in

providing Oracle consulting support
and training services; with 20 years
of experience and happy clients
around the world. One wouldnt
trust the mission-critical Oracle
databases to a novice, and thats
why seasoned managers rely on
its Oracle experts and its proven
track-record for success.
IT professionals dealing with massive mission-critical data know that
Sometimes, being
great at your job is
not about knowing
the answer to every
problem, its also
about having access
to the people who
know the answers.
inexperienced consultants are not a

bargain, they are a liability. For that
reason, companies big and small
trust the extensive real-world
experience and know-how of
Princeton IT Services to get right
to the heart of the problem, and
resolve it quickly.
Oracle licensing: Database
licensing is a complex business but

absolutely essential for a company
to get right from the start. While
not every license may be required
for clients technology solution, the
company needs to be sure it has the
right licenses in place at all time,
because licensing violations can be
very costly. We specialize in navigating the complex world of Oracle
Licensing to make sure that you are
only paying for what you are using,
and youre not over licensed for your
technology strategy. We have helped
hundreds of companies save money
with the right licensing strategy and
we can do the same for you.
Goldengate Migration: In just

6 years, Princeton IT Services has
become one of the most-trusted
partners for companies looking to
migrate their database strategies.
Whether theyre moving from

one version of Oracle to another,
or transitioning from an entirely
unique legacy database strategy,
the companys experience in dealing
with complex data scenarios has
made it a battle-tested resource
for the top data companies around
the world. The company is a
Goldengate expert and it understands the nuanced complexities
inherent in moving data from one
server to another. It specializes in
zero-downtime migrations and
heterogenous migrations (working
with multi-directional, cross continent, & global database structures)
some of the most complex migration scenarios possible.
The Flex Team: The secret to its
success in building cost-effective

system solutions for companies of
any size can be found in its unique
Flex Team approach to Solutions
Management. This innovative process allows you to leverage the best
and brightest Princeton IT Solutions
engineers and team members at the
precise movement they are needed
and not a moment too soon. This
strategic team management process
gives you access to the right team
members and the most efficient
number of engineers at any given

moment. Each phase of the process
is handled through the Solutions
Manager and they will ensure that
the right team assets are phasing
in and out of the project in perfect
synchronicity to ensure the fastest
and most efficient implementation
possible.
Oracle Engineering:
Princeton IT Services is the best

partner in providing a reliable,
scalable, and cost-effective database
solution to support clients business
needs. It was founded on the knowledge that there is more to building
a technology solution than just the
software and hardware it takes a
deep understanding of the BIG PICTURE and goals of the company. It
begins the process by understanding
the specific needs of the clients and
the long-term requirements of the
system. Then it carefully examines
the current databases and processes
to understand the flow of data and
the sticking points that could be
causing lost time and revenue. With
all of this information, Princeton is
able to engineer a mission-critical
solution that is flexible, scalable, and
reliable from start to finish.
SR
Meet the Master

Ravi Karamsetty, President & Principal Database Architect: Founding Princeton IT Services
in 2008 after more than a decade of experience as a database architect for the top financial companies in the
world, Ravi Karamsetty has become a trusted advisor for Fortune 10 financial companies.
His reputation for successfully implementing highly complex, mission critical, and very large databases for
clients such as JP Morgan Chase, Citi Bank, McGraw Hill Financial (S&P Capital IQ), Credit Suisse, Comcast and
British Telecom has launched Princeton IT Services into the top-tier technology companies. IT Professionals
rely on him to take projects that are in the verge of failure and salvage them into successful technology solutions. He is an industry-recognized expert in Database Design & Development, Systems Automation, Application Design and Development.
| 55
Adding Exceptional Value to

the Healthcare sector through
Oracles Innovative Cloud Solutions
hen it comes to Health Science or

Healthcare, organizations big or
small, emerging or established,
face complexity in data management, inflexible manual processes,
maximum manual interventions and lack of social
collaboration. This in turn affects cost, quality, time
and security. Cloud integrated solutions from Oracle,
Inc. have exceptional value additions to Health
Science and Healthcare as they offer end-to-end
solutions enabled by modern best practices. Oracle
has streamlined its cloud solutions and made them
industry-specific which are modern, efficient, fast,
secure, elastic, flexible and social.
Oracle cloud solutions built on scalable, secure and
seamless integration architecture are cost effective,
efficient and productive. Rapid implementation,
standardized best practices, secure data management and enterprise collaboration in Oracle cloud
for healthcare/health Science enables care coordination and patient engagement capabilities.
Care Objective Solutions
The Healthcare sector is under immense pressure to deliver quality care at reduced cost. Oracle
Enterprise Resource Planning (ERP) Cloud offers
embedded healthcare analytics, contextual social
collaboration, and mobile technology with modern
best practices.
Healthcare-specific cloud solutions consist of Health
information exchange, Health Insurance Exchange

and Payer Solutions, Integrated Business and Clinical Decision Support, Lower Costs and Improved
Care Collaboration, Patient Data Management,
Patient Experience and Quality of Care and Related
Solutions and Security.
Solutions specific to the Healthcare domain are targeted at genomics and healthcare data for analysis;
resulting in fast and better care objectives. Healthcare solutions can be segmented into Population
Health Management for Group Insight, Precision
Medicine to have improved quality care, Connected
Health for secure single patient view, Health information Management that aims at providing secure
information to patients and information to for
meaningful analytical outcomes from stakeholders.
Healthcare solutions aim at personalized medication with accountability of care through Healthcare
data. Oracle has tailored its cloud solutions based
on this segmentation. They are Oracle Enterprise
Healthcare Analytics, Oracle Healthcare Data Repository, Oracle Health Master Person Index and Oracle
Health information Exchange. These are data-driven
solutions that are instrumental in the personal and
collective analysis.
The innovative cloud solutions from Oracle have
increased the portfolio of Healthcare customers
with Presbyterian Medical Services, Family Health,
Adventist Health, Southern New Hampshire Health
and more than 1800 organizations.
Life Science Care Delivery

Solutions
Emerging biopharmaceutical businesses face

increasing number of regulatory requirements,
heavy competition, and immense pressure to
speed time to market. Biopharma organizations
worldwide choose Oracle Health Science solutions to succeed in the rapidly evolving market
and deliver drugs to patients faster. Most of the
pharmaceutical companies outsource their clinical trials to contract research organizations.
CROs are challenged to complete the clinical
research in a more efficient and timely manner. Oracles suite of e-clinical cloud solutions
simplifies the management of its customers
clinical studies.
Oracles life sciences-specific solutions, combined with its broader product and service
offerings, are used by thousands of pharma,
biopharma, and academic research centers
worldwide to re-design clinical R&D processes,
advanced drug therapies, and optimized care
delivery to improve the health, well-being, and
lives of people globally.
Similar to Healthcare, equally benefited are
the Biopharma/Medical Device Solutions and
Clinical/Academic Research sector (CRO-ARO)
from Oracle Cloud Clinical Solutions. Intended
in providing customers with industry-leading,
affordable, best-of -breed, clinical R&D cloud
solutions, Oracles stream of solutions are
Clinical Data- Management, Clinical Analytics,
Clinical Development, Clinical Operations,
Safety and Pharmacovigilance, Information
Technology and Executive Suite.
Oracle Health Sciences suite of industryleading cloud solutions include Oracle Health
Sciences InForm, Oracle Health Sciences IRT,
Oracle Argus, Oracles Siebel Clinical Trial Management System, and Oracle Health Sciences
ClearTrial Plan and Source Enterprise Edition

Cloud Service. The cloud solutions support
the emerging organizations with the ability to
optimize productivity and navigate complex
regulatory compliance requirements with ease.
Customer Outcomes
Customers have chosen cloud-based Oracle

Health Sciences InForm, Siebel Oracles
Siebel Clinical Trial Management System, and
Oracle Health Sciences IRT to supplement their
clinical development processes, streamline data
capture, and speed up trial timelines. Customer reported outcomes from the products are
reduced trial time by more than 50% from 9
weeks down to 2-4 weeks, accuracy in data,
consistency in performance and real-time visibility with raise in standard of excellence.
Experiences from customers using Oracle
Health Sciences ClearTrial Plan and Source Enterprise Edition Cloud Service was a projection
of diversified trial scenarios and cost analysis
as per scenarios resulting in accurate financial
projection and forecast. Drug safety for Pharma industry is a must and with Oracle Argus
Safety, customers reported greater insight into
product-safety issues which helped in safety
reporting.
Oracle Cloud integrated with Healthcare and

Health Science systems are the most complete,
modern and proven solutions ever provided by
the company.
SR
Source: https://www.oracle.com/industries/
health-sciences/healthcare/solutions.html
NEWS
Oracle
etting big on growth of the digital

business, Oracle has set up a 1,000
people dedicated sales team to fish
for contracts in the upcoming area
in the Asia Pacific region. The cloud-focused
"Oracle Digital" team of 200 people each,
will be spread across five hubs which includes India, Australia, China, Korea and
Singapore. In India, the team will be based
out of Bangalore. Oracle India managing
director Shailender Kumar said that the team
will be focused on catering to midsized companies.
"Oracle is focused towards offering simplified,
personalized services around cloud, which
are flexible and affordable," said Kumar. He
said the digital team is being created to take
care of special needs of this segment which
wants instant solutions and functions differently from most traditional businesses. Last
year, Oracle hired 1,000 cloud professionals
throughout Asia Pacific.
The team will be armed with resources like
so-called 'Smart Walls' (to deliver realtime
demos to customers anywhere in the world,
without leaving the office), 'social listening
hubs' (to provide sales team with the most
advanced tools to stay ahead of industry
and customer trends in real-time), oneclick
contracts etc. Oracle is witnessing one of the
fastest technology adoptions in India with
cloud, said Kumar.
SR
attempts
to boost its
performance
in Asia-Pacific
region
NEWS
We Have Two Focus Points for

FY 2016
says Oracle CEO Larry Ellison
racle Executive
Chairman and CTO
Larry Ellison stands
on two points of focus
for the company as it enters its
fiscal year 2017: Grow Oracles
cloud software and platform
businesses at double the rate
of its closest competitors, and
use generation two of the
companys high-performance
data centers to become an
even more formidable player in
cloud infrastructure.
Were growing fast in SaaS.

Were growing fast in PaaS. Now
we need to grow fast in infrastructure as a service, Ellison
said on Oracles fourth-quarter
FY2016 earnings.
Oracles SaaS (software-as-a-
service) and PaaS (platformas-a-service) businesses have

been in high-growth mode,
with revenue reaching a
combined $690 million in the
fourth quarter, up 66% from
the year-earlier quarter and up
68% in constant currency. IaaS
(infrastructure-as-a-service)
revenue, by comparison, rose
5% to $169 million, and rose
8% in constant currency.
In SaaS and Paas, Oracle plans
to drive growth by offering the
broadest product line among
its major cloud competitors
and by reaching a new swath
of midmarket companies that
Oracle didnt serve in the precloud era. In IaaS, Oracle plans
to use its new data centers to
gain a performance advantage.
Weve made the investments,

Ellison said. We have the right
technology with our second-generation data centers, and were
very excited about the potential
for Oracle with the combination
of PaaS and infrastructure as
a service for our huge installed
base of database customers and
helping them move to the cloud.
SR
0
2
6
1
The dependency of
Independent Software
Vendors on Oracle Cloud
eing an independent
software vendor (ISVs)
is tough. Your growth or
even survival depends on
selling and running your software
with the latest changes in information technology. Cloud computing
is something thats spreading like
wildfire to every organization in
the globe. Customers are now expecting every product or solution
to have a cloud-based integration.
ISVs in general, are forced to introduce a cloud-based model for all
their software products.
Oracle, Inc. has a decade-long
history of helping ISVs use Oracle
technology to thrive, and today it is
helping ISVs succeed in the cloud,
using Oracle Cloud Platform. More
than 10,000 ISV apps are ready to
run on Oracle Cloud. Why do ISVs
choose Oracle Cloud? Lets find
out.
1. Faith in Oracle
technology
On-premise use of Oracle technology has been going on for years

for ISVs. From the development
environment, database, and
middleware to Oracles on-premises applications and now its SaaS
offerings, the ISVs have come to
know and trust Oracle technologies. ISVs software - their intellectual property - is their business, so
the platform has to run, and it has
to run well.
2. They have built huge

competency in Oracle
technology
Apart from trusting Oracles

technology, ISVs have developed
tremendous competency around
Oracle technology, from the Java
programming language to Oracle
Database and from engineered
systems to services.
Oracle lets ISVs continue to drive
value from that knowledge and
experience. Because Oracle Cloud
Platform runs on the same Oracle
technology as their on-premises
software, ISVs don't need to rewrite
applications running on Oracle
technology in order to migrate
them to the cloud. This is a very
fundamental business choice for
ISVs that want to maximize their
investment while offering customers both current solutions and
next-generation cloud solutions.
3. ISVs see opportunity in

selling to Oracles 425,000plus customer base.
Oracles customer base of more

than 425,000 has always been a
prime market for ISVs. To reach
those customers, theyve often
teamed with Oracle. This is because
the company needs ISVs to meet

the diverse needs of enterprise
customers. The opportunity is
magnified by Oracle Cloud Marketplace by providing an online
market through which enterprises
of any size, around the world, can
find and access cloud applications.
The marketplace also makes it
possible for ISVs to automate the
buying process, so a customer
can buy without interacting with
sales or support employees, and
allows them to reach international
customers without a global sales or
implementation team.
4. Innovation will be their

focus area
Running Oracle Cloud will help
ISVs to focus their resources on

their own innovation and on how
to add value to their products and
for their customers, while letting Oracle take care of patching,
security, backup, and other elements involved in running a cloud
application.
Having Oracles resources, competency, and reputation behind their
cloud applications is a huge plus,
especially for smaller ISVs trying
to win the confidence of large enterprise customers.
You put the two of those togetherOracles business experience and the
best technology - and that becomes a
very compelling proposition for ISVs
to continue to partner with Oracle,

or if theyre new to Oracle, to
start working with Oracle, said
Dan Miller, Oracle senior vice
president of Oracles ISV and
OEM business.
SR
Source: https://blogs.oracle.com/TheOracleBlog/4-reasons-independent-software-vendors-are-betting-their-businesses-on-oracle-cloud
10 Fastest Growing Oracle Solution Providers 2016

Company
Management
Description
Remote DBA Experts
Buddy Flerl,
Chairman & CEO
AxiomSL
Alex Tsigutkin, CEO
RDX (Remote DBA Experts) is the pioneer of remote data infrastructure support having offered these services since 1994. For nearly two
decades, RDX has helped hundreds of companies lower support costs
while increasing performance, security and availability.
Evoke Technologies
Harry Rao, President
www.rdx.com
www.axiomsl.com
www.evoketechnologies.com
www.dbspecialists.com
Peloton
www.pelotongroup.com
Infovity
www.infovity.com
RapidValue
www.rapidvaluesolutions.com
David Wolff, CEO

Guy Daniello,
CEO & Founder
Nishant Nair,
Managing Partner &
Product Strategist
Rajesh Padinjaremadam,
CEO & Co-Founder
TekStream Solutions
Robert C. Jansen,
CEO & President
Estuate
Prakash Balebail,
Founder & CEO
Ravi Karamsetty,
President & Principal
Database Architect
www.tekstream.com
www.estuate.com
www.princetonits.com
AxiomSL is the global leader in Regulatory Reporting, Capital Adequacy, Risk Management, Liquidity, Compliance and Data Management
solutions for more than two decades servicing financial institutions
worldwide.
Evoke Technologies is an innovative information technology services
firm offering world-class software solutions.
Database Specialists was established in 1995 and provides in-depth expertise, experience, exceptional teamwork, and custom-built database
optimization tools through its proprietary Database Rx agent and
portal and its DBA Pro Remote DBA Services.
Peloton is a nationally recognized leader in Enterprise Performance

Management, Business Analytics, and Cloud Solutions. Its Advisory,
Implementation, and Outsourced Services drive business transformation in the areas of Business Planning, Consolidations and Financial
Reporting as well as Business Analytics, Data Integration and Technology Infrastructure.
Infovity, Inc. is an Oracle Applications and Technologies systems integrator focused on value-based business solutions enabling companies
to realize the return on their Oracle technology investments.
RapidValue is a global leader in enabling digital transformations including enterprise mobility, omni-channel solutions and cloud services.
It helps build digital solutions for enterprises, as well as cutting edge
products in new generation technologies.
TekStream Solutions is a nimble Atlanta-based technology company
specializing in the sales, deployment, resourcing and service of the
Oracle WebCenter suite.
Estuate is a global technology services company that provides its clients

project-based technical, senior project managers, and solution architects locally, combined with high-value offshore services.
Princeton IT Services provides guidance throughout all stages of
software development lifecycle and believe that the unique challenges
of your business deserve tailored solutions from our industry leading
team of professionals.
| 63

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Oracle E-business suite: The complete virtual Marketing solution Package / PG- 8

Brian Rowe, Founder & CEO,

Sirius Computer Solutions

Jodi Cicci, President & CEO

Joe Mertens, President & CEO

Celebrating the success of Oracle

he Oracle Technology Network (OTN) has become

ADVERTISING BUSSINESS HEAD

John Allen, Project Head

Arjun Pandey, Project Coordinator

Pavan Kumar Kalla: Circulation Manager

The Silicon Reviews circulation is audited and

Vol -1.0 | ISSUE - 2 | July - 2016(US Monthly)

FEATURE ARTICLES & NEWS

Oracle E-business suite: The complete

Upping the ante in online database

Healthcare businesses sign up with

The Oracle Partner Cloud Program

Oracles Incredible Transformation to

Oracle eyeing to acquire Salesforce

Oracle to help strengthen Computer

Simbec-Orion Group chooses Oracles

Oracle attempts to boost its performance in Asia-Pacific region

We Have Two Focus Points for FY

The dependency of Independent

Sirius Computer Solutions

Dedicated DBA Experts at Your Service:

Buddy Flerl, Chairman & CEO

Customer focused strategies that enable

Alexander Tsigutkin, CEO

Ramesh Madala, CEO

Nishant Nair, Managing Partner &

A Global Leader in End-to-End Enterprise

Rajesh Padinjaremadam, CEO &

Take control of your Information with

Prakash Balebail, Founder & CEO

30 One of the Leading Providers

of Oracle Database Solutions:

Using Information and Analytics as

Engineering Solutions that bring True

Robert C. Jansen, CEO

Tools to Revolutionize Management:

Guy F. Daniello, CEO

David Wolff, CEO:

Company of the Month

Evoke Technologies: Helping Global

Specializing in Full Life Cycle Solutions

Providing the Most Secure, Private &

Ravi Karamsetty, President &

Entrepreneur of the Month

Empowering Professional Services

Jodi Cicci, President & CEO

Helping People Live Insanely Different Lives:

Brian Rowe, Founder & CEO, Perceivant

Oracle E-business suite:

racle E-Business Suite is

Oracle Service is part of the

8 | The Silicon Review | July-16

ing with other E-Business Suite

keting campaigns to automatically dispatching field technicians

Oracle's Customer Relationship

To manage growing product complexity and innovation challenges, product-focused applications

From precisely measuring mar-