Report Ceramic and Sanitaryware Focus Morbi 2016

www.vibrantceramics.
com

Ceramic and Sanitary-ware Market Investment
Report: Focus Morbi 2016

The heart of the Indian ceramic industry is at Morbi, Saurashtra, commanding

about 70% of the market share of all ceramic products in India with 459
operational industry units.

Ceramic and Sanitary-ware Industry: Focus Morbi June 2016

www.vibrantceramics.com
Contents
Section 1: Overview of the Indian Ceramics and Sanitary-ware Industry ......................................................... 1
Ceramic Tiles: Top 10 Global Producers .................................................................................... 1
Ceramic Tiles: Top 10 Global Consumers .................................................................................. 2
Global Ceramic Tiles: Top 10 Exporting Countries and Importing Countries ............................ 3
Ceramic clusters across India .................................................................................................... 4
Indian ceramic tiles market segmentation ................................................................................ 4
Indian Ceramics Market: Organized vs. Unorganized and Break-up of tiles by demand ........... 5
Indian Ceramics Market: Segmentwise growth, 2009 vs. 2013 ................................................. 5
Government initiatives will play a critical role in driving Indian ceramics, sanitary-ware and
bathroom fittings industry ......................................................................................................... 6
Ceramic Tiles Market: Distribution System in India ................................................................... 6
Key Highlights of the Indian Ceramic Tiles Industry .................................................................. 7
Major players of the Indian Ceramic Tiles Industry ................................................................... 9
Indian Sanitary-ware and Bathroom Fittings Industry ............................................................... 9
Industry growth rate: Indian Sanitary-ware and Bathroom Fittings ........................................ 10
Ground level research of Indian sanitary-ware industry ......................................................... 11
List of major players: Indian ceramics tiles, sanitary-ware and bathroom fittings .................. 12
Section 2: Gujarats Ceramics and Sanitary-ware Industry: Why Saurashtra ................................................. 13
Key factors which make Morbi in Saurashtra, the next big destination in
international ceramics and sanitary-ware arena ..................................................................... 14
Strategic reasons which have shaped Morbi in Saurashtra into a major global
ceramics and sanitary-ware hub ............................................................................................. 15
Make in India and Saurashtras Ceramic Tiles cluster ............................................................. 16
Live Market Updates
17
Key conclusions for Ceramic and Sanitary-ware businesses looking to enter Saurashtra ....... 18
Annexures: Key Business Contacts for Prospective Ceramics and Sanitary-ware Businesses looking at
Saurashtra ....................................................................................................................................................... 20
Annexures: List of Prominent Indian and International Ceramics and Sanitary-ware Exhibitions / Trade-
shows .............................................................................................................................................................. 21

Ceramic and Sanitary-ware Industry: Focus Morbi June 2016


Section 1: Overview of the Indian Ceramics and Sanitary-ware Industry

Based on industry sources, global ceramic tiles is likely to reach 18,154.1 million square meters by 2018
signifying a CAGR of 8.9% over 2012-18.
Ceramic Tiles: Top 10 Global Producers

(In Million Square Meters)
Source: Ceramic
World Review

Asia produced 8,315 million

sqm up 8.4% over 2012.

In 2013 world tile production reached 12 billion sq. mtr. - up 6.4% over 2012.
1 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

Ceramic Tiles: Top 10 Global Consumers

(In Million Square Meters)
Source: Ceramic

World Review

The break down in consumption of ceramic tiles by geographical area is very similar to that of produc-
tion.

In Asia, the consumption of ceramic tiles was maintained at 65.5% in 2013.


Global Ceramic Tiles: Top 10 Exporting Countries and Importing Countries

Top 10 Exporting Countries Top 10 Importing Countries
Source: Ceramic World Review

Top 10 Countries with Highest Per Capita Consumption of Ceramic Tiles

Huge potential in Indian

tiles market owing to low
per capita consumption.

Unlike India, globally tiles
are used extensively out-
doors (paving, claddings,
external facades etc.)


Ceramic clusters across India
Indian ceramic tiles market segmentation

MSM =
Million
Square
Meters
Based on industry
sources



Indian Ceramics Market: Organized vs. Unorganized and
Break-up of tiles by demand
Based on industry sources
Indian Ceramics Market: Segmentwise growth, 2009 vs. 2013

Structural shift in consumer preferences to better value proposition. Vitrified tiles to drive profitability
improvement especially for branded players.


Government initiatives will play a critical role in driving Indian ceramics,
sanitary-ware and bathroom fittings industry

Focus of the Modi Government on infrastructure to create exponential business opportunities for
companies in the ceramic tiles and sanitary ware Industry.

Ceramic Tiles Market: Distribution System in India



Key Highlights of the Indian Ceramic Tiles Industry

Third largest and amongst

fastest growing Rles
market - India
Indian ceramic fles sector, despite being the third largest fles market, is growing at the fastest pace
amongst top ve markets in the world. Indian ceramic fles industry is 748 million sq. mtr. as of March
2014. Industry size is Rs. 21, 500 crore as of March 2014.
The growth of Indian fle sector of 14% CAGR over CY08-CY14 is more than twice the world average
CAGR of 6.9% over the same period. Per capita consumpfon of fles in India is lowest among the top
ve countries, providing immense potenfal for growth.
Favourable country
demographics
The key catalysts for rising consumpfon of ceramic fles in India are second largest and young
populafon (median age of 25.5 years in 2012), rising disposable income and increasing urbanisafon.
Consumerism is likely to fuel the demand for ceramic products, which are discrefonary in nature.
Tier-2 and Tier-3 cifes are likely to lead the demand growth and urban / metro cifes will add with
replacement demand.
Expected recovery in real

estate
Based on Cushman and Wakeeld's report, the total housing demand across India is likely to be 88.78
mn units by 2017 owing to urbanisafon and increasing populafon. It expects 2015 to be the inecfon
year for commercial real estate sector, as demand is likely to surpass supply due to expected
improvement in the Indian economy.
The report esfmates Indian hotel inventory to increase by over 65% by 2017 and approximately 22
mn. sq. k. of new mall supply to be added to the top eight cifes by 2015 across India.
Rising compeRRon
Asset Light Strategy Key

to grow faster with
protability
Lured by the demographic prole and improving prospects of housing and construcfon sector, many
foreign companies are entering the Indian ceramics sector with a view to leverage the opportunity.
RAK Cermics, leading global player in ceramic fle sector, is expanding and growing at 50% over the
last two years.
Monalisa Tiles, the third largest fle manufacturer in the world, is venturing into India with an inifal
investment of US$ 25 million and plans to open 15 stores in FY15.
Tiles being a volume play, expansion is inevitable. To leverage the current opportunity and tackle with
surplus capacity situafon, most companies are going slow on organic expansion plans and are eyeing
to partner with unorganised sector which consftutes ~50% of the total sector.
For organised players, the cost of capacity expansion is reduced and the already available capacity
enables immediate revenue generafon lowering the payback period. For unorganised players, there is
a ready market for their producfon as organised players are recognised by their brands.

Major players of the Indian Ceramic Tiles Industry

National brands control around 50% of the Industry
Balance of the industry is repre-
sented by other regional
brands/unbranded players pre-
sent in Morbi, Saurashtra and
Himmatnagar regions of Gujarat.

From Jan. 14 to Oct. 15, India
imported vitrified tiles worth Rs.
7.9 billion (US$ 121.07 million)
and glazed tiles worth Rs. 1.62
billion (US$ 24.66 million).
China is the largest supplier of
both vitrified and glazed tiles
to India accounting for 96% and
65.7% of imports respectively.
H & R Johnson (India)

Based on industry sources *estimated

From Jan. 14 to Oct. 15, India exported vitrified tiles worth Rs. 13.73 billion (US$ 208.98 million) and
glazed tiles worth Rs. 43.02 billion (US$ 654.76 million). Brazil (31.2%) and Saudi Arabia (18.1%) are
the two largest buyers of vitrified tiles from India. Saudi Arabia is the largest buyer (36.9%) of glazed
tiles from India.

Indian Sanitary-ware and Bathroom Fittings Industry

As of 2015, Indias sanitary-ware and bathroom fittings industry is estimated to be valued at a
combined Rs. 8,000 crore, which was Rs. 6000 crore two years ago. Sanitary-ware segment repre-
sents one third of total revenue, whereas bathroom fittings represents two third of total rev-
enue.

The industry has grown nearly 25% in the last couple of years. With a growth rate of nearly 13%, the
sanitary ware and bathroom fitting industry is projected to be valued at approximately Rs. 10,000
crores by the year 2017.

Today only 47% of the total population in India has access to sanitation facilities.

The organized segment in the sanitary and bathroom fitting industry comprises of nearly 55%.



As per the census 2011 data, 19% of urban homes in India do not have a toilet and this emphasizes on
the tremendous growth potential this segment have.

The projected revenue level for 2017 may be achieved sooner than estimated if the government
successfully implements its Swachh Bharat Abhiyaan, wherein crores of rupees would be spent in the
construction of new sanitary facilities in rural as well as urban areas across India.

Industry growth rate: Indian Sanitary-ware and Bathroom Fittings

Source: Nitin Khuranas report from the Lal Bahadur Shastri Institute of Management, New Delhi


Ground level research of Indian sanitary-ware industry




List of major players: Indian ceramics tiles, sanitary-ware and bathroom fittings



Section 2: Gujarats Ceramics and Sanitary-ware Industry: Why Saurashtra
o
o
o
o
o
o
OGL for Oracle Granito Ltd.,

Sabarkantha, Gujarat
OCL for Orient Ceramics & Indus-
tries Ltd., Sikandrabad, UP
OVL for Jaxx Vitrified Pvt. Ltd.
(Formerly Ozzy Vitrified Pvt. Ltd.),
Morbi, Gujarat
RAK for R.A.K Ceramics India Pvt.
Ltd., Samalkot, AP
RGL for Regent Granito (India)
Ltd., Himatnagar, Gujarat
SGL for Senso Granito Pvt. Ltd.,
Rajkot, Gujarat
o
o
o
o
o
o
o
o
AML for Antique Marbonite Pvt. Ltd., Morbi, Gujarat

AGL for Asian Granito (India) Ltd., Sabarkantha, Gujarat
CGT for Coral Gold Tiles Pvt. Ltd., Morbi, Gujarat
CGL for Coral Granito Pvt. Ltd., Morbi, Gujarat
CTL Cengres Tiles Ltd., Dist. Mehsana, Gujarat
ECL for Euro Ceramics Ltd., Kutch, Gujarat
GCL for Gokul Ceramics Pvt. Ltd., Rajkot, Gujarat
HRJ for H & R Johnson(India) A Division of Prism Cement Ltd.,
Dewas-MP, Kunigal-Karnataka, Pen-Maharashtra, Karaikal-
Pondicherry, Baddi-HP
KCL for Kajaria Ceramics Ltd., Sikandrabad-UP, Gailpur-
Rajasthan, Mobi-Gujarat
MCL for Murudeshwar Ceramics Ltd., Karaikal-Pondicherry,
Hubli, Bangalore-Karnataka,
o
o
o
o
o
o
o
Morbi in Saurashtra, Gujarat

is the heart of the Indian
ceramics and sanitary-ware
industry serving as India's
largest manufacturing hub
of ceramic tiles and
sanitary-ware.
SCP for Sentini Cermica Pvt.

Ltd., Krishna, AP
SIC for Silica Ceramics (P) Ltd.,
West Godavari, AP
SCL for Somany Ceramics Ltd.,
Bahadurgarh-Haryana, Kadi-
Gujarat
SVP for Simpolo Vitrified Pvt.
Ltd., Morbi, Gujarat
SJT for Spectrum Johnson
Tiles Pvt. Ltd., Rajkot, Gujarat
STL for Sunshine Tile Co. Pvt.
Ltd., Rajkot, Gujarat
SWC Swastik Ceracon Ltd.,
Dist. Mehsana, Gujarat
UCL for Umiya Ceramic Pvt.
Ltd., Morbi, Gujarat
VGL for Varmora Granito (P)
Ltd., Rajkot Gujarat


As seen from the map above, the Saurashtra region of Gujarat is the national hub for ceramic tiles and
sanitary-ware market in India, with production concentrated in Morbi, Wankaner, Thangadh, Bam-
anbor, Himatnagar and Shapar-Veraval areas of Rajkot and Porbandar districts. Morbi in Saurashtra
is the nerve centre of the Indian Ceramic Tiles and Sanitary-ware Industry and is witnessing a struc-
tural shift via exclusive tie up with Branded Ceramic Tile Players.

Morbi in Saurashtra Mecca of Indian Ceramic Tiles and Sanitary-ware

Industry
Key factors which make Morbi in Saurashtra, the next big destination in
international ceramics and sanitary-ware arena
600


Strategic reasons which have shaped Morbi in Saurashtra into a major global
ceramics and sanitary-ware hub

Morbi (Saurashtra) produces 70% of Indias gross ceramic production and 5% of the world's needs.

There are around 600 ceramic units with production worth Rs. 40 billion (US$ 610.54 million) annually.
The main products are ceramic tiles, vitrified tiles, digital tiles, floor tiles, glazed wall tiles, luster wall
tiles, sanitary ware, porcelain tiles, spartek tiles, glaze tile, roofing tiles and mosaic tiles. Morbi's
ceramic factories belong to small and medium scale units which together comprise the largest ceramic
production in India.
National Highway 8-A between Morbi and Wankaner is

flanked by all the industries related to ceramic tiles and
sanitaryware manufacturing. Since 2012 the road between
Pipli & Jetpar village has been rapidly growing with many new
digital tile plants. A large number of small-scale ceramic
pottery manufacturing units are also located around
Thangadh.

The shadowed polygonal region of Saurashtra (As seen in
the image on left) between Jetpar, Thangadh, Wankaner
and Morbi forms the world's 2nd largest ceramic tiles
manufacturing zone.

These units also cater to export markets including Europe,
Middle East, Sri Lanka, Bangladesh, Asian, African and Latin
American countries.

Make in India and Saurashtras Ceramic Tiles cluster

Morbi has created

more jobs than ANY
other unorganized
industrial cluster in
India in the last
decade.
MAKE IN INDIA
Excess producfon
has led to the
decrease of ceramic
fles being imported
from China. Thus
promofng domesfc
products in India
(self-reliance).
Rapid growth of
Saurashtra's ceramic
fles and
sanitaryware cluster
has promoted micro
level
entrepreneurship.



Live Market Updates

Ban on coal based gasifier plants in Morbi; structurally positive for Indias Ceramics and Sanitary-ware
industry

Gujarat Pollution Control Board (GPCB) had banned the use of coal-based gasifiers in Morbi in October
2013 and ordered to run the plants on Liquefied Natural Gas (LNG). Since Morbi is the hub of
unorganized market players this has resulted into the decrease of the competitiveness of the unor-
ganized players as the usage of LNG increased their costs by ~30% to 35%. This ban has been a boon
in disguise by bringing the unorganized and organized players to a level-playing field.
This ban has also forced many unorganized players to

tie-up with organized players as it enables higher capacity
utilization and sales growth. Simultaneously it has
reduced the need for organized players to go for Green-
field / Brownfield expansions. This is has led to the
creation of a structurally positive environment for the
ceramics tiles and sanitary-ware industry as a whole, with
the organized segment benefiting in particular. This might
also lead to the organized segment growing at a higher
pace than the industry in the coming years, increasing
their share going forward.

Shut down of production during November-December 2015
Around the 13th of October, 2015, the industry associa-
tions of Morbis ceramic and sanitary-ware industry wall
tiles had an informal meeting and decided to stop produc-
tion (shut-down) only of wall-tiles until 10th December
2015. So most of the factories will not produce wall-tiles
from 10st November to 10th December 2015.

Apparently this seems to be a bold decision considering
the slow market the industry has witnessed globally since
more than a year now. But this is also one of the few
A coal-based gasifier in operation
reasons the industry has decided to shut production for a
full 1 month.

As informed by a few industry members who were a part of the meeting the shut-down will create an

artificial demand for Morbis wall tiles both in the Indian and overseas market and hence the
factories will become viable to produce wall-tiles again.

Another reason being because of the new factories which came up in the last one year and started to
offer wall-tiles at unbelievably low prices which was not good for the overall health of industry. To curb
this practice this bold decision was necessary.


Key conclusions for Ceramic and Sanitary-ware businesses looking to enter

Saurashtra

Saurashtras region around Morbi (i.e. Wankaner, Dhuva, and Thangadh) is a virtually untapped
ceramics and sanitary-ware zone. It is India's most promising ceramics production hub with scores of
innovative and enthusiastic tile and sanitary-ware manufacturers, all of which represent key future
sales targets for equipment, raw materials and service suppliers. The pace of production capacity
growth in this region has been explosive and this trend is set to continue for the foreseeable future.

Though Morbi is not the source of raw material anymore. It has built a solid ecosystem for ceramics
and sanitary-ware production, which makes low-cost production with world class technology possi-
ble. The community of Patel factory owners is a tightly knit network. Most of them are co-owners in
multiple factories. So the utilization and sharing of resources (Logistics, labor, production knowledge,
and vendors) is highly efficient and cost-effective. Also now all the raw-material vendors, logistic
service suppliers, machinery/plant consultants/fabricators are based in Morbi. There's a huge
network of traders who are based in Morbi apart from the hundreds of retailers/showroom owners and
traders from across India and even outside India who visit Morbi.

The vicinity of Morbi city with major ports (such as Kandla and Mundra) also lowers down the
transportation costs and thus helps exporters of ceramics from the region. The region will surely be one
of Asia's key driving forces over the next 10 years.

By installing industrial gas lines in the polygonal cities of Saurashtra between Jetpar, Thangadh,
Wankaner and Morbi, GSPC (Gujarat State Petroleum Corporation Ltd.) has fueled the growth of
Indian ceramic tiles and sanitary-ware segment. Gas is the key cost driving factor in production pro-
cess of ceramic and vitrified tiles. GSPCs gas line has ensured continuous supply of this important
input.

Morbi also has offices and representatives from globally renowned Italian & Spanish tile machinery
manufacturers and design studios who provide technical assistance and training to tile manufacturing
companies. For example, Calabria, a leading Italian company has set up its office in Morbi to
provide after sales service to its customers. Manufacturing units in Morbi have set up digital
printing and other technically advanced machinery which has led to production of improved
quality ceramic tiles and sanitary-ware across India and the neighboring markets.

Ceramic tiles being a volume play, expansions are inevitable. Greenfield and Brownfield expansions
need investment in capital expenditure and a longer time period for the capacity to establish and
begin production. To leverage the current opportunity and tackle with surplus capacity situation,
most companies are going slow on organic expansion plans and are eyeing to partner with unorganized
sector which constitutes ~50% of the total sector.



In addition, Greenfield expansions are turning expensive due to rising land prices, rising power, fuel
costs and gas shortage problems. Most of the largest and leading industry players including
international ones such as RAK, Kajaria, Somany, HR Johnson, Asian Tiles and NITCO are entering into
JVs with unorganized players (~50% of the industry) to take advantage of the already available
capacity in the industry. For all these industry leading players, the cost of capacity expansion is
reduced and the already available capacity enables immediate revenue generation lowering the
payback period. Also most of the unorganized players are based at Morbi, which is nearer to the
consuming markets, reducing logistics cost. For unorganized players, there is a ready market for
their production as organized players are recognized by their brands, resulting in higher capacity
utilization which enables better return on investment. Going forward, many top players plan to enter
into more JVs to increase their capacities and thereby improve their profitability.

The industry case of Somany Ceramics is best illustrative of continuous capacity expansion fueling
growth within Morbis ceramic and sanitary-ware cluster as seen below:
Somany Ceramics: JV acquisition cost details

JV Company
Vintage Tiles Private Ltd
Commander Vitrified Private
Ltd.
Amora Tiles Private Ltd.
Vicon Ceramics Private Ltd.
Acer Granito Private Ltd

Capacity
Cost
Stake Period
Location
(msm) (Rs Mn)
26% Oct-11 Morbi, Gujarat 2.65
50.0
26%
51%
26%
26%
Apr-12
Aug-13
Aug-13
Aug-13
Morbi, Gujarat
Morbi, Gujarat
Morbi, Gujarat
Morbi, Gujarat
Acquisition
2.65
2.45
2.10
2.10
32.5
100.0
50.0
51.1
Cost
per
MSM*
(Rs)
72.6
47.2
80.0
91.6
93.6
Product
Polished Vitrified Tiles
Polished / Glazed Vitrified
Tiles
Ceramic Wall Tiles
Industrial Vitrified Tiles
Polished Vitrified Tiles
*MSM = Million Square Meters

The company has entered into five JVs which are located at Morbi, Saurashtra. All the JVs entered are
for value added products including polished vitrified tiles, glazed vitrified tiles and industrial vitrified
tiles. However, the effective cost of acquisition of these JV capacities is in the range of Rs. 45 and
Rs. 95 per msm. This is far lower than its current owned capacity of ~Rs 211 per msm, generating
better returns on investment. Capacity expansion through JVs is likely to be the preferred route of
expansion for Somany Ceramics going forward.

Morbi in Saurashtra now has all characteristics of a world-class ceramics and sanitary-ware hub
enabling highly scalable, cost-efficient production, parallel to the worlds largest ceramics manufactur-
ing hub in China's Guangdong province.


Annexures: Key Business Contacts for Prospective Ceramics and Sanitary-

ware Businesses looking at Saurashtra

Industry Associations and Government Bodies

Name of the
Organization
Contact
Person
Designation
Morbi-Dhuva Glaze
Tiles Association
Nilesh
Jetpariya
President
Gujarat Granito
Manufacturers
Association
K.G.
Kundariya
President
Gujarat Ceramic
Floor Tiles
Manufacturers
Association
Prafulbhai
Detroja
President
Sanitary Wares
Manufacturers
Association
Kiritbhai
Patel
President
Indian Council Of
Ceramics Tiles &
Sanitaryware
(ICCTAS)
Ashok Kajaria
Chairman
Chemical and Allied

Products Export
Promotion Council
(CAPEXIL)
Ramesh K.
Mittal
Chairman
Federation of Sureshbhai

P.
Ceramic Industries Sompura
Rajkot Chamber of
Commerce and
Industry
President
Contact Details
First Floor, 1-Real Plaza, 8-A National Highway, Morbi-
363642, Gujarat(INDIA)
Tel: 91-2822-244053
E-mail: morbiceraasso@yahoo.com
http://www.ceramicassociation.com/index.php
Tel: 91-2822-244053
E-mail: granito.granito@yahoo.com
Tel: 91-2822-244053
Tel: 91-2822-244053
4th Floor, PHD House, 4/2 Siri Institutional Area
August Kranti Marg, New Delhi 110016
Tel: 91-11-26964238
E-mail: akk@kajariaceramics.com
http://www.icctas.com/
"Vanijya Bhavan", ,
International Trade Facilitation Center, 3rd Floor,
1/1 Wood Street, Kolkata-700016
Tel: 91-33-22891721/22/23/25
E-mail: rkmittal@dkagencies.com
http://www.capexil.com/
Anchor Sanitaryware Pvt. Ltd., Tarnetar Road,
Thangadh. Gujarat (INDIA)
Mobile: 91-9825218117
http://www.ceramictownthangadh.com/
1st Floor, Centre Point, Karansinhji Main Road,
Rajkot 360001
Tel: (91)-281-2227400 / 500
E-mail: shreerajmoti1@rediffmail.com
http://www.rajkotchamber.com/

Annexures: List of Prominent Indian and International Ceramics and

Sanitary-ware Exhibitions / Trade-shows

Domestic Exhibitions / Trade-shows
Name of the
Exhibition / Trade-show
Location
Website
ET AceTech
Multiple locations
across India
http://www.etacetech.com/
Inside - Outside Mega Show
Multiple locations
across India
http://www.insideoutside.in/exhibit-with-us
Indian Ceramics
Ahmedabad, Gujarat
http://www.indian-ceramics.com/
Ceramic Asia
Ahmedabad, Gujarat
http://www.indian-ceramics.com/
International Exhibitions / Trade-shows

The BIG 5 Show
Dubai
https://www.thebig5.ae/
CEVISAMA (also known as

Feria Valencia)
Spain
http://cevisama.feriavalencia.com/en/
CERSAIE
Bologna, Italy
http://www.cersaie.it/en/

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www.vibrantceramics.

The heart of the Indian ceramic industry is at Morbi, Saurashtra, commanding

Ceramic and Sanitary-ware Industry: Focus Morbi June 2016

Ceramic and Sanitary-ware Industry: Focus Morbi June 2016

Ceramic Tiles: Top 10 Global Producers

Asia produced 8,315 million

1 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

Ceramic Tiles: Top 10 Global Consumers

Source: Ceramic World Review

Huge potential in Indian

3 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

Ceramic clusters across India

Indian ceramic tiles market segmentation

Based on industry sources

Indian Ceramics Market: Segmentwise growth, 2009 vs. 2013

Ceramic Tiles Market: Distribution System in India

7 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

Third largest and amongst

Expected recovery in real

Asset Light Strategy Key

8 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

Major players of the Indian Ceramic Tiles Industry

H & R Johnson (India)

Industry growth rate: Indian Sanitary-ware and Bathroom Fittings

Ground level research of Indian sanitary-ware industry

11 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

12 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

OGL for Oracle Granito Ltd.,

AML for Antique Marbonite Pvt. Ltd., Morbi, Gujarat

Morbi in Saurashtra, Gujarat

SCP for Sentini Cermica Pvt.

13 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

Morbi in Saurashtra Mecca of Indian Ceramic Tiles and Sanitary-ware

National Highway 8-A between Morbi and Wankaner is

Make in India and Saurashtras Ceramic Tiles cluster

Morbi has created

This ban has also forced many unorganized players to

Key conclusions for Ceramic and Sanitary-ware businesses looking to enter

*MSM = Million Square Meters

19 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

Annexures: Key Business Contacts for Prospective Ceramics and Sanitary-

Industry Associations and Government Bodies

Chemical and Allied

20 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

Annexures: List of Prominent Indian and International Ceramics and

Inside - Outside Mega Show

International Exhibitions / Trade-shows

CEVISAMA (also known as

21 | Ceramic and Sanitary-ware Industry: Focus Saurashtra January 2016

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