CERAMICS HOME DECOR IN

INDIA
A new business approach.
WHAT IS CERAMIC?
• A ceramic is any of the various hard, brittle, heat- resistant and corrosion-
resistant materials made by shaping and then firing an inorganic, nonmetallic
material such as clay, at a high temperature. Common examples of ceramic are
earthenware, porcelain and brick.
• Ceramic products are usually divided into 4 main categories, that are:
• 1. Structural that includes bricks, pipes, floor, and roof tiles.
• 2. Refractories such as kiln linings, gas fire radiants, steel and glass making
crucibles.
• 3. Whitewares, such as tableware, cookware, wall tiles, pottery products and
sanitary ware.
• 4. Technical such as Engineering, advanced, special and fine ceramics such as
gas burner nozzle, missile nose cones.
• Frequently, the raw materials of
modern ceramics do not include
clays but those that do
are:Earthenware that are fired at
lower temperatures
• Stoneware, vitreous or semi-
vitreous
• Porcelain, which contains a high
content of kaolin
• Bone china
OUR NICHE AREA IN
CERAMICS IS-
HOME DECOR ITEMS

VARIOUS KINDS OF HOME

DECOR ITEMS ARE -
CERAMIC PLATES
VASE
PLANTERS
CUSHIONS
CANDLES
KIDS WALL DECOR
JARS
FACE FIGURINES
SOFT TOYS
TOYS
OUR CONCERN-
The major concern while diving into ceramic business in India
is that its a small scale business and an unorganised sector.
There are no major players in the market regarding the home
decor ceramic products. There are some online stores that sell
these products after buying them from local vendors or
manufacturers. Also there isn’t a lot data available about this
market therefore we will have to focus on the ceramic tiles
market, the pottery market and the home decor market to
collect data to get started with.
CERAMIC TILES MARKET IN
INDIA

Ceramic Tiles Market in India (2018-2023)

In the construction sector, ceramic tiles are considered as one of the key elements which are mainly used for covering
roofs, walls, and floors of different buildings as they are highly durable, provide protection from abrasion and require
low maintenance. Clay, the most important material required for manufacturing ceramic tiles, is generally obtained
from Rajasthan in India.

Market insights:

Among the different types of ceramic tiles, wall tiles constitute 50% of the market share, followed by floor tiles
(23%), vitrified tiles, and industrial tiles. Based on value, the size of the ceramic tiles market in India was worth INR
250 Bn in 2017 and is expected to reach INR 501.70 Bn by the end of 2023, expanding at a compound annual growth
rate (CAGR) of 13%. In terms of volume, India had manufactured ceramic tiles that could cover an area of 1080 Mn
sq. mts. in 2017. On 17th November 2017, tax rates were revised from ~28% to ~18%, which led to a decrease in the
cost of finished ceramic tiles products. The decrease in price has led to an increase in the sales of the product thereby
leading to the overall growth of the industry.
 Market segments:
The organized sector consisting of 16 major players, accounts for ~40% of
the Indian tile industry while the remaining 60% is unorganized. The
residential sector dominates the demand generated for ceramic tiles in
India with 70% market share, while the rest of the order comes from the
commercial and replacement sectors.

Export-import:
The export of ceramic tiles has increased in India between FY 2013 and
FY2017 and Saudi Arabia, followed by Mexico were the two largest
export destination during the period. India has recorded major imports of
ceramic tiles, both value and volume-wise, from countries like Italy,
China, and Spain.
 Major companies:

1. Asian Granito India Limited

2. Euro Ceramics Limited
3. H & R Johnson (India) Limited
4. Kajaria Ceramics Limited
5. Nitco Limited
6. Orient Bell Limited
7. Varmora Granito Private Limited
8. RAK Ceramics India Private Limited
9. Somany Ceramics Limited
10. Murudeshwar Ceramics Limited
Study Period:

2017- 2026

Base Year:

2021

CAGR:

>6 %
 HOME DECOR MARKET IN
INDIA

Revenue in the Home Décor Segment

amounts to US$1.64bn in 2022. The
market is expected to grow annually by
6.74% (CAGR 2022-2027).
In global comparison, most revenue is
generated in the United States
(US$31,280.00m in 2022).
In relation to total population figures,
per person revenues of US$1.17 are
generated in 2022.
Some of the key players in the online home decor market share
in India include:
Amazon.com Inc.
D decor Home Fabrics Pvt. Ltd.
Forte furniture products India Pvt. Ltd.
Pepperfry Pvt. Ltd.
Praxis Home Retail Ltd.
Reliance Industries Ltd.
Snapdeal Pvt. Ltd.
Tata Sons Pvt. Ltd.
The Crafty Angels
Walmart Inc.
For several rural/small families, the pottery industry is a significant source of income. The Indian handicraft
industry is a significant international exporter of arts and other arts goods. You may also link to this blog
and help yourself if you want to make terra wares, and you look for a way to turn your hobby into a revenue
producer.
In India, the pottery company gives people mass jobs and better living conditions. The rural and urban
populations make up the industry's vast workforce and made an enormous contribution to the Indian
economy.
 1. The industry of pottery belongs to India's medium to small scale industry. Pottery is being
exported from India to more than 140 countries. India exported 9.97 million US dollars in the year
2019-20. The export value was around 5164429 in 2019-20.
Uttar Pradesh state in India is a leading pottery manufacturer in India. Part of the State such as
Khurja, Chinhar, Chunar, Phulpur, Mathura, Agra, Vrindavan, Ghaziabad, Jhansi, Moradabad.
Kanpur Etmadpur, Rampur, Aligarh are the main growers. In total, 600 units of which 570 actively
engage are in the pottery industry in Uttar Pradesh. Besides, the work units are grouped into
three groups, namely Independent, Semi-Independent and Dependent units, respectively.
 2. In India, the pottery corporation helped emerging industries to elevate poverty reduction.
Artisans can work in all seasons, and in their spare time can make crafts. The cost to make pottery
products is smaller since the bulk of pieces are local and need not be manufactured.
  3. Women will invest effectively in family income through work and support. You will balance
and make very good use of your home duties. Both domestic and foreign markets make this sector
lucrative.
 4. The pottery is made in quantity so that craftsmen work full time. In India, capital investments
for pottery businesses are smaller, allowing craftsmen to start a medium or small business. As this
commodity can be stowed in its respective areas of work and sold whenever necessary, the demand
and supply of the cellar goods can be balanced. The market for pottery products is huge.