Appendix

Survey Questionnaire:
branded Hoodie
1.

What is your age?

2.
a)
b)

What is your gender?

Male
Female

3.
a)
b)

Would you like to buy an branded Hoodie?

Yes
No

4.
a)
b)

Have you ever bought an Hoodie earlier?

Yes
No

5.
a)
b)
c)

How many of the Hoodies have you ordered till date?

All of them
Quite a few
None of them

6.

How much will you be willing to pay for each Hoodie?

Product Type
For one Hoodie
Set of 2
Set of 3
Set of 4

Your WTP

Survey Data Collection:

The data collected and the data analyzed are in the Excel sheet attached.