Iot Is Here:: Where Do Service Providers Stand in The Age of Iot?

IOT IS HERE:
WHERE DO SERVICE PROVIDERS STAND IN THE AGE OF IOT?
Dr. Mazlan Abbas

REDtone IOT Sdn Bhd
@mazlan_abbas*
http://www.redtone.com
Copyright**RIOT*2015*All*Rights*Reserved*
AGENDA
The current era of IoT: how is it different from M2M?

Bringing IoT to future of communications and productivity
The challenges Telcos faced in embracing IoT
Encourage adoption and innovation of IoT
Sensing-as-a-Service Business Model
Promoting stakeholder collaboration
ABOUT REDTONE
Our Services
IOT STATISTICS
[Source: http://www.informationisbeautiful.net/visualizations/the-internet-of-things-a-primer/ ]
THE CURRENT ERA OF IOT
HOW IS IT DIFFERENT FROM M2M?
[Source:
http://postscapes.com/what-exactly-isthe-internet-of-things-infographic ]
10/90 RULE
The Last 100 meter
connectivity
Connected World
Still Disconnected
The last 100 meters represent > 90% potential number of connections
Today, the devices used in the last 100 meters are typically not connected. The wide-area network is
to a larger extent connected e.g. through smartphones, home routers (e.g. ADSL routers) and GSM /
3G / 4G Routers.
BRING IOT TO THE NEXT LEVEL
FUTURE OF COMMUNICATIONS
AND PRODUCTIVITY
BUSINESS OPPORTUNITIES
Capabilities
Monitor
Control
Optimize
Autonomous
Benefits
Improved
Performance
Reduced
Costs
Create
Innovative
Products
New Revenue
Streams
WHAT ARE THE BUSINESS CHALLENGES

Fragmented industry
Security and Privacy of

data
Managing vast
amounts of data
Finding the right

business model
4 REASONS
WHY TELCOS HAVE DIFFICULTY TO

EMBRACE IOT
LEGACY BUSINESS IS STILL CONNECTIVITY
BITS
A
H
LD
D
R
A
H
DIE
LESS COMPLEX
ED
S
A
B
D
R
A
C
SIM
M2M HIGH VOLUME
LOW ARPU
LACK OF DOMAIN EXPERTISE
THINK BEYOND CONNECTIVITY

SOLUTIONS, SELLING
AND MANAGED SERVICES
NEED GO-TO-MARKET PARTNER
MINDSET BLOCK
FULL
OF
LOW SINGLE DIGIT GROWTH

CONTRIBUTION
SKEP
TIS
STABLE BUSINESS VS. RISKY VENTURES
IOT BUSINESS IS FLUID

NEED TO WORK
LIKE STARTUP
THE END GAME
END-TO-END IOT SERVICE

PROVIDER
END-TO-END IOT SERVICE PROVIDER
smart
Network
city
Platform
smart transport
s m a r t
automotive
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
PHASE-1
CONNECTIVITY PLAYER
BUSINESS MODEL
1#
Platform
smart
city
Network
smart transport
Platform
s m a r t
automotive
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
PHASE-2
IOT ENABLER PLAYER
BUSINESS MODEL
2#
smart
Network
city
Platform
smart transport
s m a r t
automotive
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
BUSINESS MODEL
3#
IOT
Subsidiary
smart
Network
city
Platform
smart transport
s m a r t
automotive
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
PHASE-3
IOT SOLUTIONS PLAYER
BUSINESS MODEL
4#
smart
Network
city
Platform
smart transport
s m a r t
automotive
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
PHASE-4
IOT SERVICE PROVIDER
BUSINESS MODEL
5#
smart
Network
city
Platform
smart transport
s m a r t
automotive
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
BUSINESS MODEL
6# -HYBRID
smart
Network
city
Platform
smart transport
s m a r t
automotive
Device
Provider
Network
Provider
Platform
Provider
Application
Provider
Customer
2#
3#
4#
5#
6#
How to Evolve to a Endto-End IOT Service

Provider
1#
HOW-TO
ENCOURAGE ADOPTION AND

INNOVATION OF IOT
Makers, startups and crowdsourcing efforts result in

high numbers of low-revenue niche IoT applications.
OPPORTUNITY TO DIFFERENTIATE
This means you can focus on a specific customer other businesses
may have missed.
Separating your business from the pack - Add purchase value
Find niche within fragmented industry
Increase vertical integration to gain more control over its production
process
Corner the market with scarce resources
OUR HYPOTHESIS
SENSING-AS-A-SERVICE BUSINESS
MODEL
WHAT IF we can create Compound Applications across industries?
Connect
Aggregate
Derive
Actionable
Insights
Data Fusion & Compound Applications
CHALLENGES DATA OWNERSHIP

Organizations
Personal and Households
All personal items, such as mobile phones,

wrist watches, spectacles, laptops, soft
drinks, food items and household items,
such as televisions, cameras, microwaves,
washing machines, etc
Private
Private business
organization has the right
to take the decision
whether to publish the
sensors attached to those
items to the cloud or not.
Public
Public infrastructure such as

bridges, roads, parks, etc. All
the sensors deployed by the
government will be
published in the cloud
depending on government
policies.
Commercial
Sensor Data
Providers
Business entities who deploy

and manage sensors by
themselves by keeping
ownership. They earn by
publishing the sensors and
sensor data they own
through sensor publishers.
[Source: Sensing as a Service Model for Smart Cities Supported by Internet of Things, Charith Perera et. al., Transactions on Emerging
Telecommunications Technology, 2014]
THE GOLD RUSH
MAKING SENSE OF SENSOR DATA

BUT WHAT DATA?
VALUE IS CREATED BY MAKING SENSE OF DATA

More
Important
Wisdom
Understanding
Less
Important
Knowledge
Evaluated understanding
Appreciation of
Answers to
Answers to
Information
Data
WHERE
WHY
HOW questions.
WHO
WHEN
WHAT
questions
Symbols
VALUE PYRAMID
NEW BUSINESS MODEL
SENSING-AS-A-SERVICE
SMART CITY IOT APPLICATIONS

Smart Parking
Smart Waste
Management
Smart Street Light
Smart
Transportation
IOT
Applications
Users
Smart City
Hub
Static
Data Storage
Social Media
Open Data
Parking
Garbage
Collection
Real-Time
Data Storage
Lighting
Public
Transport
Smartphones
Users
Sensor Data
Users
LIVABILITY
PUBLIC SERVICES
PUBLIC SAFETY
NATURAL DISASTER
#SmartCityMsia
Social Media
Static
Data Storage
Open Data
Real-Time
Data Storage
Smartphones
Users
Sensor Data
RIOT SMART CITIZEN 4 THEMES

Stakeholders
Public Services
Pot-hole/broken road photo
Faulty traffic lights photos
Faulty street light photos
Missing drain cover photos
Presence of unattended
garbage photos
And many others
Mobile
Crowdsensing
City Councils
Livability
Noise pollution map

Presence of open WiFi APs
Cellular coverage strength
Air pollution map (if we can
get air quality sensors)
Urban Planner
Natural Disaster
Smart Citizens
Flash flood photos

Fallen tree photos
Landslide photos
Public Safety
Crime reporting
Graffiti on the wall photos
Illegal parking/double
parking
National
Security
Council
Police
BUILDING AN IOT ECOSYSTEM WIN-WIN GAME
PROMOTING STAKEHOLDER
COLLABORATION
IOT VALUE CHAIN WHERE IS THE MONEY?

Device
Provider
No. of
devices
Edge
devices/
sensors
Gateways
System
Integration
.
Platform
Provider
Network
Provider
SIM-Cards
Fixed Line
Data
Bundled
packages
Data Speed
SMS/MMS
Dedicated
APN
Fixed IP
Voice/Data
No. of
connected
devices
Data
streams
Storage
API Keys
Email/SMS
APIs
Support Type
.
Application
Provider
No. of
dashboards
No. of users
No. of data
sources
Consulting
Type sof
Analytics
(Basic/
Advanced)
.
THANK YOU

Iot Is Here:: Where Do Service Providers Stand in The Age of Iot?

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IOT IS HERE:

WHERE DO SERVICE PROVIDERS STAND IN THE AGE OF IOT?

Dr. Mazlan Abbas

The current era of IoT: how is it different from M2M?

THE CURRENT ERA OF IOT

HOW IS IT DIFFERENT FROM M2M?

BRING IOT TO THE NEXT LEVEL

WHAT ARE THE BUSINESS CHALLENGES

Security and Privacy of

Finding the right

WHY TELCOS HAVE DIFFICULTY TO

LEGACY BUSINESS IS STILL CONNECTIVITY

M2M HIGH VOLUME

LACK OF DOMAIN EXPERTISE

THINK BEYOND CONNECTIVITY

LOW SINGLE DIGIT GROWTH

STABLE BUSINESS VS. RISKY VENTURES

IOT BUSINESS IS FLUID

THE END GAME

END-TO-END IOT SERVICE

END-TO-END IOT SERVICE PROVIDER

IOT ENABLER PLAYER

IOT SOLUTIONS PLAYER

IOT SERVICE PROVIDER

How to Evolve to a Endto-End IOT Service

ENCOURAGE ADOPTION AND

Makers, startups and crowdsourcing efforts result in

WHAT IF we can create Compound Applications across industries?

Data Fusion & Compound Applications

CHALLENGES DATA OWNERSHIP

All personal items, such as mobile phones,

Public infrastructure such as

Business entities who deploy

THE GOLD RUSH

MAKING SENSE OF SENSOR DATA

VALUE IS CREATED BY MAKING SENSE OF DATA

NEW BUSINESS MODEL

SMART CITY IOT APPLICATIONS

Smart Street Light

RIOT SMART CITIZEN 4 THEMES

Noise pollution map

Flash flood photos

BUILDING AN IOT ECOSYSTEM WIN-WIN GAME

IOT VALUE CHAIN WHERE IS THE MONEY?

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