WE Indian Institute of Mass Communication anda oa dan Het Post Graduate Diploma in Advertising & Public Relations Pama cd serink at eareetcar fester Gea Entrance Examination 2015-16 ster she 2015-16 31 HE 2015/31 May 2015 [FF SievMaximum Marks: 85 rarTime: 02 hours fotes 1. You are required to answer all the questions, No additional answer sheet will be provided Bat meet a see red see fever arora NE aaer que at Re sre 2. The test is aimed at assessing awareness of students regarding issues, their ‘sensitivity, communication skills and analytical bent of ming. ater ar steer eh A arty ok Rent eeteorese ae vere ater te favdeorcae sere at SEAT BI ‘3. Aim at clarity and precision in expression while answering questions eet a eae eae ate we Ba TRC 4. The word limit given is the maximum eae Fe faults ez ata after FI 5. Mobile phones, calculators and other electronic devices are strictly prohibited in the ‘examination Hall. ‘ber mer ore shang ia, Seger aT ser stages sue a gate witaA a (Question 1."A glass half-full versus a glass half empty" Critically expound. (20 marks) seer 1a ant arr aera tarersrer ars wohecas career ARC (20 af) Question 2. Create a radio script for a 30 second ad on ‘Safe streets for women’. Indicate in three to four lines who are the target audience of your ad and why do you think your ad will work on them, (20 marks) Seat 2, aera & fe ARR sie we 90 Ss wT ew Ua rome Aare A arf arpa ag at ger mt AS anes Reser er ea ate Bote any a ae FA aE rer 3a oe 3a te (20.3%)Create a radio spot spanning 30 seconds on ‘Swachh Bharat’ targeting it at people who ‘habitually throw food dispensers, banana peels, peanut shells and other waste from the ‘windows of the vehicle they travel in, like ear/bus/train, (20 marks) ‘eres Ara aan a ae 90 Aiks aw eet Re Aare wt tsa tat Ge ARG fat wet art ta Ase ate aT Fe reer an A Rash Barer dod Fi (20 3ie) (Question 3. Which is your favourite prime time television news programme and why itis 0? Explain, giving reasons on the parameters of content, creaiblity and news anchor’s persona & abilities (15 marks) sea 3. ig ay wag bate avec anann str ar fate wat b> fr ag, reece ate ware aU a eae ake abemer A sat A aT TOT aT FE area AC (183i) Question 4. Why are social media platforms like Facebook and Twitter important for brand building? Discuss with examples to support your argument (15 marie) ‘weer 4. sheer afer aia GA rh ate Cee ais Aor a fare cay wat fo anc at & wat # sere 89 ge eh ACT (15 3ie) Question 5. Choose any flower or tree of your choice and build an interesting and ‘imaginative narrative around itn 200 words. (1Smarks) sre 8. arth al Fre Ea aT a TE EW AMI 200 ere a Uw hr Ae eats Reworcae ais Aare AAT (15 i=)