Defining Our

C o r e Va lu e s
L i v i n g ou r C o r e Va l u e s

I n t roduc t ion
In A.P. Moller - Maersk our Values serve as an integrated part of
the way we do business. Values guide our behaviour and ensure
that we make ethically sound decisions that are aligned with our
company culture.
A.P. Moller - Maersk has great strengths and opportunities. We have
what it takes to build on our foundation to make something truly
extraordinary. But with constantly changing market conditions,
we need to adapt and seek out new opportunities continuously.
Our values provide a strong anchor for this.
The values Constant Care and Humbleness imply that we must
prepare for the future and look to our customers as well as
competitors for inspiration on how we can continuously improve
our practices. Uprightness requires transparency and accountability
in everything we do. This goes hand in hand with Our Employees
and Our Name that entail striving to make our company an
inspiring and challenging place to work, and a valuable and credible
business partner.
The values are, by nature, open to interpretation. Therefore, I
encourage you to consider and discuss with your colleagues and
leader what our values mean for your particular role in our company.
With this in mind, I hope you will take the time to familiarise
yourself with our core values as you join us in the exciting and
challenging journey ahead.
Nils S. Andersen
L i v i ng our C or e Value s

Group Core Values

C onsta n t C a r e

Take care of today, actively prepare for tomorrow

Hu m bl e n e s s
Listen, learn, share, give space to others

Upr igh t n e s s
Our word is our bond

Ou r E m pl oy e e s
The right environment for the right people

Ou r Na m e
The sum of our values, passionately striving higher

L i v i ng our C or e Value s

C onsta n t C a r e

Take care of today, actively prepare for tomorrow

What Constant Care means as a core value

Forward thinking, planning and execution

Being informed, innovative and seeking out new ideas
Looking for changes in the environment
Proactively moving forward, striving for higher levels
Benchmarking against the best-in-class
Timely and appropriate attention to detail at the
appropriate level of the organization
Thoroughness
Acting with sense of urgency
Balancing opportunity and risk management
Appropriate risk identification and management
Learning from successes and mistakes
Pursuing continuous improvements in health, safety and
environment (HSE) and security

What Constant Care does not mean as a core value

Avoiding risks
Avoiding making decisions or taking actions
Unnecessary bureaucracy
Mindlessly pursuing no detail too small, no effort too
great

L i v i ng o u r C o r e Valu e s

Hu m bl en e s s

Listen, learn, share, give space to others

What Humbleness means as a core value

Showing trust and giving empowerment

Having an attitude of continuous learning
Never underestimating our competitors or other
stakeholders
Acknowledging our limits and mistakes
Managing our ego
Putting We before I
Having an understanding and respect for others
Listening to and understanding our customers
Listening, sharing and being open
Sharing success

What Humbleness does not mean as a core value

Not being strong, competitive and confident in our

potential
Being complacent, arrogant, or over confident
Being submissive or indecisive
False modesty
Not celebrating success
Lacking personal ambition
Being invisible
Not being confident

L i v i ng our C or e Value s

Upr igh t n e s s

Our word is our bond

What Uprightness means as a core value

Honesty and accountability

Openness about the good and the bad
Speaking your mind in the debate, but backing the decision
Having the personal courage and integrity to take the tough
right decisions
High ethical standards
Being trustworthy
Fairness, decency and respect for others
Focus on the companys agenda first, not our personal
agenda
Our reliabilitycan rely on us doing the right thing

What Uprightness does not mean as a core value

Not re-evaluating decisions

Second guessing decisions
Blaming others
Being smart in the negative sense
Being self righteous
Being nave
Not standing up for what you think
Asking or paying people to do what they are not supposed
to do

L i v i ng o u r C o r e Valu e s

Ou r E m pl oy ee s

The right environment for the right people

What Our Employees means as a core value

Attracting and retaining the right people, building the

right team
Providing opportunities for continual development
Rewarding performance, promoting for potential
Fairness and mutual respect
Responsibility and care
Loyalty and commitment to our Group
Two-way communication
Embracing diversity
Creating a motivating environment where our people
enjoy working and having fun together

What Our Employees does not mean as a core value

Guaranteed employment or promotions

Taking the easy option
Employees as just an asset
Clones

L i v i ng our C or e Value s

Ou r Na m e

The sum of our values, passionately striving higher

What Our Name means as a core value

The embodiment of our values

Passion and pride for what we do and how we do it
Our image in the eyes of our customers and the external
world
The identity for our employees
Respecting and building on our strong heritage
Focusing on both the short- and long-term
Professionalism and dedication
International in leadership and mindset

What Our Name does not mean as a core value

10

Acting rich and arrogant

Old fashioned and complacent
Creating a cult-like environment

L i v i ng o u r C o r e Valu e s

L i v i ng our C or e Value s

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L i v i ng o u r C o r e Valu e s

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L i v i ng o u r C o r e Valu e s