mcarneyco@gmail.

com
954 646.1416

4201 N. Ocean #304

Hollywood, FL 33019

Michael J. Carney
Marketing, Sales & Operations C-Level Executive

A visionary sales, marketing and operations executive with leadership experience and a proven track record growing
technology-based companies, products, divisions and profits.
P&L Responsibility
ROI Optimization
Operations/Logistics

Corporate Leadership
Social/SEO/SEM
Sales Management

Strategic Planning
Online/Offline Integration
Partnerships/Alliances

Career Highlights

Strategically Lead CRM/ROI Channel Marketing Initiatives:

Technology: Samsung, Nextira One, Aspect, HP, MCI, BMC, Alcatel, ADP, iPass, SBC, Pratt & Whitney
Travel: Air France, British Airways, Continental, South African Airways, Frontier, Hyatt, Ritz-Carlton
Healthcare/Services: NaviMedix, GSK, Blue Cross/Blue Shield, Diners Club, Travelocity, American Express
Retail/Financial: Neiman Marcus, Pizza Hut, Air Miles, Bank of America, Wachovia, Bank One

Demonstrated Leadership Re-engineering Operations To Drive Optimal Growth:

Rapp Chicago: 590% revenue growth
Rapp Dallas: 422% revenue growth
Protocol: 133% revenue growth
VPG: 100% revenue growth
Hawkeye: 34% revenue growth (annual)

Accomplished at Generating New Sales and Revenue:

VPG: Launched a new car company from scratch that generated $160 million in orders in 12 months
Mercury Interactive (HP): Marketing generated $200 million in new sales over three years
Verizon/Worldcom: Developed campaigns that generated more than 2.6 million new customers in two years
Zurich Kemper: Launched money market fund exceeded $1 billion in deposits in less than 12 months

Developed Programs That Optimized Sales Performance As Marketing Agency Strategist:

Southwestern Bell: Shortened B2B sales cycles 31%
Ritz-Carlton Destination Club: Integrated marketing plan that produced 21:1 ROI
Alcatel: Boosted sales conversion rates 42% through new cultivation strategies
iPass: Demand generation that produced 34% sales growth

Monetized New Products and Technologies Through Unique Marketing/Sales Strategies

VPG: Grew social and online universe to average 84,000 clicks/views a month
ADP: Improved qualified leads 64%, 16:1 ROI
Xerox: Delivered acquisition/cultivation campaigns that achieved a 23:1 ROI
Hyatt: Launched Hyatt Gold Passport, eventually accounted for 76% of all corporate revenue

Professional Experience
Imagenation, Ft. Lauderdale, FL and Indianapolis, IN, 2013 to present, a Digital Marketing & Consulting Firm
Managing Director

Strategic consulting to drive new business and analytics for agency to improve advertising ROI.
Conduct data analytics, research and modeling to drive lower cost/lead, improved conversations and sales.
Clients include Nuance Communications, The Buoniconti Group, CSI, Indy Arts Center, Connected By 25.

VPG (Vehicle Production Group), Detroit, MI and Ft. Lauderdale, FL, 2011 to 2013, a new car manufacturer for fleets
and individuals with wheelchair disabilities

Chief Marketing Officer

Hired away from Hawkeye to launch company and establish the brand across all online/offline channels.
Jumpstarted sales and captured 10% of market share within category in first 12 months of operation.
Produced ROI of 37:1 (across all media) in year one with an average vehicle cost of $42,000.
Generated 2.7 million impressions, 720,000 clicks, 30% repeat visitors in 10 months with a limited budget.
Hired dedicated team, established operational parameters and training across in support of sales team.
Launched an integrated marketing strategy of which 64% of spend was digital: new web site, social,
SEO/SEM/PPC, video, direct mail, email, PR, telemarketing, event, print and partner initiatives.
Implemented CRM strategies and disciplines in support of both B2C and B2B sales.
Shortened sales cycle, beat annual goals for cost/lead, cost/sale, and conversion rates.
Established partnerships with key associations, individuals and advocates to optimize sales growth.
Recognized as one of the Top 100 CMOs in the world for 2012, by Social Media Marketing magazine.

mcarneyco@gmail.com
954 646.1416

Michael J. Carney

4201 N. Ocean #304

Hollywood, FL 33019

HAWKEYE, Denver, CO & Dallas, TX, 2010 to 2011, a Digital Marketing Communications Agency
Chief Marketing Officer

Hired to reposition agency and lead all new business opportunities, enhance the agencys strategic offering and
manage key accounts.
Grew agency revenues in 2011 34%, of which 72% of sales were digitally related.
Launched new Social/SEO/SEM strategies and expanded PR, demand generation, online/offline and event
initiatives to increase agency exposure.
Developed and lead all agency pitches and content development for final client presentations.
Served as agency spokesman and presenter of new content at key industry forums.
New business wins included: Vehicle Production Group (VPG), Ritz Carlton Destination Club, Adolphus Hotel,
PNC Bank, Peterbilt, Allstate, Alltel and Gatorade.

DRG WORLDWIDE, Denver, CO, 2006 2010, a CRM Solutions Provider & Digital 1:1 Marketing Firm
President

Recruited to launch new B2B/B2C agency from ground floor for Star/MarketStar Omnicom joint venture. Assets
later acquired by BMohr Ventures and re-positioned as DRG Worldwide.
Responsibilities included P&L, new business growth, and all HR, database and technology development.
Generated a 17:1 ROI for Diamond Aircraft through integrated digital/direct campaigns. .
Developed lead generation campaigns for The Ritz-Carlton Members Club Sarasota that produced the best
results ever achieved through integrated digital/direct/offline campaigns.
Clients included: The Ritz-Carlton, American Express, Diamond Aircraft, Microsoft, Hewlett Packard, Cushman &
Wakefield, Samsung, WMSG, and Kimberly-Clark.

PROTOCOL MARKETING GROUP, Denver, CO & Deerfield, IL, 2003 2006, a CRM Solutions Provider & Integrated
Marketing Services Firm, 20 Offices In The U.S.

Chief Strategy Officer

Hired to launch B2B/B2C CRM & digital agency practice that repositioned and elevated the brand.
Delivered $39 million in new capitalized agency billings significantly improving operating margins.
Improved annual worldwide sales 41% for iPass, through global demand generation strategies.
Earned 5 industry Echo Awards for Mercury and iPass, for performance and creative excellence.
Acquired new marquee clients: Shell Oil, Mercury Interactive (Hewlett Packard), Aspect Communications, CCC
Information Systems, UPS, Alcatel, BMC Software, Nextira One, Oracle, The Ritz-Carlton, Travelocity, iPass,
ADP, FTI, and American Express.

POLESTAR MARKETING GROUP, Denver and Telluride, CO, 2000 2003, a Digital Marketing Firm
Owner/President

Acquired agency and grew revenues 1,130% over 3 year period, primarily through digital solutions.
Delivered 14:1 ROI for Silver Bear Lodge via integrated online/offline campaigns.
Increased New World Health sales 400% through infomercials and other targeted marketing programs.
Radically grew client base with quality regional firms that included: Indiana Truckers Association, New World
Health, Telluride Convention Center, Telluride Ski & Golf, Silver Bear Lodge, The Peaks Resort and Spa, Peaks
Real Estate, San Sofia Lodge, and Telluride Properties.

RAPP COLLINS WORLDWIDE, Chicago, IL, 1984 2000, Worlds Largest Direct (CRM/Digital/Offline) Marketing Firm
Managing Director

Rescued failing office generating profit margins exceeding 24% through new business growth.
Instrumental in growing N. American offices through CRM implementation solutions that accelerated other
revenue channel development.
Network grew to more than 900 employees, of which CRM-based clients drove 68% of revenues.
Marketed and developed CRM applications worldwide to airlines, hotels, banks, retailers & tech firms.
Clients included Hyatt, Bally, Disney, Reebok, Air France, American Express, Xerox, WSJ, and 45 others.

Education
University of Colorado
BA in Economics
Omnicom DAS University
Harvard Executive Leadership Courses (4 years)