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National, Florida & Miami-Dade

County
Hispanic Mobile Tracker
September 6-12, 2016

Background and
Methodology!

"

Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to conduct
market public opinion studies that inform its advertising strategies. "
Through its geo-location platform, respondents are identified nationwide from
Adsmvils database of over 32 million self identified Latinos. "
Each sample is non-random but is independently drawn. "
Adsmovil approached FIUs SIPA to engage in a joint polling effort that involves the
donation of Adsmvils geo-location platform to conduct public opinion surveys related
to the ongoing presidential election campaign in the United States. "
Adsmovil signed an MOU with FIUs School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls are
conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPAs
Gordon Institute for Public Policy."
The result is the New Latino Voice. !

Technical Information!

Survey conducted daily during the week of September 6-12, 2016. "
This is the 22st consecutive week of our poll"
Banner Advertising Platform and geo-location of respondents
nationwide"
Sample size for Question A: 5822"
Sample size for Question B: 7353"
Sample size for Florida: 2176 "
Sample size for Miami-Dade: 1088"
To date over 200,000 Latinos have responded to the New Latino
Voice."

If the elections were held today for whom would you vote?"

QUESTION ONE !

SURVEY A

If the presiden-al elec-ons were held today for whom would you vote?
Clinton

77.4

62.3

64.9 64.4

74

Other

74.7 76.2 75.2

Trump

81.1
78.8 80.1

76.7 76

76.8 75.2
74.6 74.7 75.8 74.5

67.4 68.2

4521

25.9

23.3 23.2

18.6
16.7
15.1 14
13.9
11.8 11.9 12.4
8.7

16.5 17.3 16.1 17.2


9.5

7.7

April April April May 3-9 May May May 24- Jun 2-5 June
11-15 18-22 23-30
10-16 17-23 June 1
6-12

7.5

16.2
15.2
14.3 12.5 13.6
14.1 13.3
13
12.8
12.8
12.5
11.7
11.2 10.2
11.2 11.2 10.7
11.2
7.2
7.1
7.1
6.6

June June June 27- July


13-19 20-26 July 4 5-17

July
July Aug 1-7 Aug
18-25 26-31
8-15

Aug
Aug Aug 30- Sep 5-12
16-22 23-29 Sept 5

If the elec-ons were held today for whom would you vote?
75.2%

13.6%

Clinton

Other

11.2%

Trump

If the elec-ons were held today for whom would you vote?
Clinton
79.5%

Other

Trump

73.9%

72.7%

59.3%

21.2%

20.4% 20.4%
6.1%

18-24

11.9%

25-44

8.5%

11.8%

45-64

14.3%

65
8

If the elec-ons were held today for whom would you vote?
Clinton
76.8%

Other

Trump

73.1%

11.4%

Male

11.7%

16.4%

10.5%

Female
9

What are the principal issues facing the


USA?"

QUESTION TWO!

Survey B

11

Principal Issue
Economy
Sep 5-12
Aug 23-29

EducaHon

6.3

12.8

23.2

22.6

5.9

13.3

22.4

21.1

4.1
4.5

19.9
19

June 20-26
June 6-12

17.9

3.2

18.5

5.8

14.3

22.8

17.8

6.9

13.1
6.7

18.1

May 10-16
April 23-30
April 11-15

20.3

19.5
17.6

5.1
3.6

10.4
8.2
15
12.6

16.5

26

11.8

23.7

17

18.6

5.1

16.3

18.6

5.1

15.3

18.8

5.3

14.2

23.1
21.9
19.7

15
15.9

11.6
12.3
14.7
18.7

20.5
13.5

24.3

5.6

17.7

10.4

18.6

18.6

16.2

11.4

22.8
23.2

18.2

11.6

12.2
22

15.4

11.7

11.4

19.1

5.6

12.7

10.8

11.7

16.1

10.4
11.8

13.2

22.8

12.1

11.7

12.6

10.7

12.1

12.7

20.1

15

12.3

20.7

12.5

11.6

9.9

5.7

16.5

12.9

22

10.8

11.8

11.2

18.2

20.6

13

11.5

24.6

16.2

Security

11.3

22.1

15.5

22.1

May 24- June 1

16.7
13.7

6.2

Health

24.8

14

5.4

Other

24.6

16.5

17.9

July 5-17

14.9

5.6

18.1

July 26-31

ImmigraHon

22.8

17.7

Aug 8-15

Employment

10.6

12

9.7

13.5

9.2

12.4
11.7

8.8
10

12.4

11.1

13.9

10.8

14.1

10.3

14.6

8.6

12

Principal Issue
Security

26

ImmigraHon

Economy

24.6

24.3

24.8 24.6

23.2
23.2 22.8
22.8
22.8
22.6
22.4
22.1 22
22.1
22
21.9
22.8
21.1
20.7
20.6
20.5
20.3
20.1
19.9
19.7
19.1 18.5
19
18.8 18.6 18.6 18.6
18.2 17.7
18.1
17.9 17.9 18.2 18.1
17.8
17.7
16.5
16.2
15.9
15.4
15
23.1 23.7

8.6

11.1
10.3 10.8
10

8.8

9.2

9.7

April April April May 3-9 May May May 24- June
11-15 18-22 23-30
10-16 17-23 June 1 2-5

10.6

12.7 12.1

12.5
10.7

10.8

June June June June July


July
July Aug 1-7 Aug Aug
Aug Aug 30- Sep
6-12 13-19 20-26 27-July 5-17 18-25 26-31
8-15 16-22 23-29 Sept 5 5-12
4

13

Principal issue
Security

10.8%
13.0%

Health
Other

11.3%

ImmigraHon

23.2%
12.8%

Employment
EducaHon
Economy

6.3%
22.8%

14

Principal Issue
Economy

Female

Male

20.7%

24.4%

EducaHon

4.5%

Employment

ImmigraHon

Other

15.1%

19.0%

12.0%

7.7%

10.9%

26.5%

Health

Security

17.4%

10.6%

9.5%

11.2%

10.4%

15

Principal Issue
Economy

65+

45-64

25-44

18-24

14.8%

EducaHon

1.1%

15.9%

28.6%

20.5%

29.5%

Employment

17.0%

5.9%

7.1%

10.8%

13.0%

8.0%

ImmigraHon

17.0%

Health

10.2%

Security

13.6%

27.6%

25.1%

12.5%

Other

6.5%

10.5%

19.3%

20.5%

11.9%

13.2%

13.6%

8.6%

10.5%

6.8%

16

Principal Issue
Economy

EducaHon

Graduate

25.0%

Undergraduate

25.5%

High

Middle

Elementary

9.5%

6.7%

23.9%

11.3% 5.0%

16.9%

Employment

5.6%

ImmigraHon

8.6%

10.5%

Other

17.2%

10.3%

25.8%

4.6% 11.9%

27.5%

30.0%

16.3%

12.7%

15.5%

Health

18.3%

Security

15.5%

8.9%

12.4%

12.4%

12.5%

13.8%

11.9%

11.3%

16.9%

10.2%

7.8%

13.8%

14.1%
17

Florida"
Week of August 30-September 5, 2016"

If the elec-ons were held today for whom would you vote? Florida
Clinton

Other

Trump

76.4

75.7

75.3

74.6

73

12.9
10.7

13.6
10.7

13
12.1

13.1
12.3

13.7
13.3

Aug 16-22

Aug 23-29

July 26-31

Aug 1-7

Aug 8-15

77.4

13.6
9.1
Aug 30-Sep 5

74.6

13.4
11.9
Sep5-12
19

If the elec-ons were held today for whom would you vote?
74.6%

Clinton

13.4%

11.9%

Other

Trump
20

If the elec-ons were held today for whom would you vote?
Clinton
80.0%

Other

Trump

80.0%

76.5%

69.4%

20.0%

19.4%

15.6%

11.3%
4.4%

0.0%
18-24

11.8% 11.8%

25-44

45-64

65
21

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump
76.6%

72.9%

17.1%

17.2%

10.0%

Male

6.3%
Female
22

Miami-Dade County"
August 30-Sept 5, 2016"

If the elec-ons were held today for whom would you vote?
Clinton

73.9

18.3

Other

71

15.4
13.6

Trump
72.7

14.1
13.2

7.8
Aug 22-30

Aug 30-Sep 5

Sep 5-12
24

If the elec-ons were held today for whom would you vote?
72.7%

Clinton

13.2%

14.1%

Other

Trump
25

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump

80.7%
72.2%
60.6%

57.7%

33.3%
23.1%

19.2%

17.2%
10.6%

18-24

25-44

12.8%
6.4%

6.1%

45-64

65
26

If the elec-ons were held today for whom would you vote?
Clinton

Other

Trump
78.7%

65.6%

15.0%

Male

19.4%
11.7%

9.6%

Female
27

28

29

30

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