Professional Documents
Culture Documents
County
Hispanic Mobile Tracker
September 6-12, 2016
Background and
Methodology!
"
Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to conduct
market public opinion studies that inform its advertising strategies. "
Through its geo-location platform, respondents are identified nationwide from
Adsmvils database of over 32 million self identified Latinos. "
Each sample is non-random but is independently drawn. "
Adsmovil approached FIUs SIPA to engage in a joint polling effort that involves the
donation of Adsmvils geo-location platform to conduct public opinion surveys related
to the ongoing presidential election campaign in the United States. "
Adsmovil signed an MOU with FIUs School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls are
conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPAs
Gordon Institute for Public Policy."
The result is the New Latino Voice. !
Technical Information!
Survey conducted daily during the week of September 6-12, 2016. "
This is the 22st consecutive week of our poll"
Banner Advertising Platform and geo-location of respondents
nationwide"
Sample size for Question A: 5822"
Sample size for Question B: 7353"
Sample size for Florida: 2176 "
Sample size for Miami-Dade: 1088"
To date over 200,000 Latinos have responded to the New Latino
Voice."
If the elections were held today for whom would you vote?"
QUESTION ONE !
SURVEY A
If the presiden-al elec-ons were held today for whom would you vote?
Clinton
77.4
62.3
64.9 64.4
74
Other
Trump
81.1
78.8 80.1
76.7 76
76.8 75.2
74.6 74.7 75.8 74.5
67.4 68.2
4521
25.9
23.3 23.2
18.6
16.7
15.1 14
13.9
11.8 11.9 12.4
8.7
7.7
April April April May 3-9 May May May 24- Jun 2-5 June
11-15 18-22 23-30
10-16 17-23 June 1
6-12
7.5
16.2
15.2
14.3 12.5 13.6
14.1 13.3
13
12.8
12.8
12.5
11.7
11.2 10.2
11.2 11.2 10.7
11.2
7.2
7.1
7.1
6.6
July
July Aug 1-7 Aug
18-25 26-31
8-15
Aug
Aug Aug 30- Sep 5-12
16-22 23-29 Sept 5
If the elec-ons were held today for whom would you vote?
75.2%
13.6%
Clinton
Other
11.2%
Trump
If the elec-ons were held today for whom would you vote?
Clinton
79.5%
Other
Trump
73.9%
72.7%
59.3%
21.2%
20.4% 20.4%
6.1%
18-24
11.9%
25-44
8.5%
11.8%
45-64
14.3%
65
8
If the elec-ons were held today for whom would you vote?
Clinton
76.8%
Other
Trump
73.1%
11.4%
Male
11.7%
16.4%
10.5%
Female
9
QUESTION TWO!
Survey B
11
Principal Issue
Economy
Sep 5-12
Aug 23-29
EducaHon
6.3
12.8
23.2
22.6
5.9
13.3
22.4
21.1
4.1
4.5
19.9
19
June 20-26
June 6-12
17.9
3.2
18.5
5.8
14.3
22.8
17.8
6.9
13.1
6.7
18.1
May 10-16
April 23-30
April 11-15
20.3
19.5
17.6
5.1
3.6
10.4
8.2
15
12.6
16.5
26
11.8
23.7
17
18.6
5.1
16.3
18.6
5.1
15.3
18.8
5.3
14.2
23.1
21.9
19.7
15
15.9
11.6
12.3
14.7
18.7
20.5
13.5
24.3
5.6
17.7
10.4
18.6
18.6
16.2
11.4
22.8
23.2
18.2
11.6
12.2
22
15.4
11.7
11.4
19.1
5.6
12.7
10.8
11.7
16.1
10.4
11.8
13.2
22.8
12.1
11.7
12.6
10.7
12.1
12.7
20.1
15
12.3
20.7
12.5
11.6
9.9
5.7
16.5
12.9
22
10.8
11.8
11.2
18.2
20.6
13
11.5
24.6
16.2
Security
11.3
22.1
15.5
22.1
16.7
13.7
6.2
Health
24.8
14
5.4
Other
24.6
16.5
17.9
July 5-17
14.9
5.6
18.1
July 26-31
ImmigraHon
22.8
17.7
Aug 8-15
Employment
10.6
12
9.7
13.5
9.2
12.4
11.7
8.8
10
12.4
11.1
13.9
10.8
14.1
10.3
14.6
8.6
12
Principal Issue
Security
26
ImmigraHon
Economy
24.6
24.3
24.8 24.6
23.2
23.2 22.8
22.8
22.8
22.6
22.4
22.1 22
22.1
22
21.9
22.8
21.1
20.7
20.6
20.5
20.3
20.1
19.9
19.7
19.1 18.5
19
18.8 18.6 18.6 18.6
18.2 17.7
18.1
17.9 17.9 18.2 18.1
17.8
17.7
16.5
16.2
15.9
15.4
15
23.1 23.7
8.6
11.1
10.3 10.8
10
8.8
9.2
9.7
April April April May 3-9 May May May 24- June
11-15 18-22 23-30
10-16 17-23 June 1 2-5
10.6
12.7 12.1
12.5
10.7
10.8
13
Principal issue
Security
10.8%
13.0%
Health
Other
11.3%
ImmigraHon
23.2%
12.8%
Employment
EducaHon
Economy
6.3%
22.8%
14
Principal Issue
Economy
Female
Male
20.7%
24.4%
EducaHon
4.5%
Employment
ImmigraHon
Other
15.1%
19.0%
12.0%
7.7%
10.9%
26.5%
Health
Security
17.4%
10.6%
9.5%
11.2%
10.4%
15
Principal Issue
Economy
65+
45-64
25-44
18-24
14.8%
EducaHon
1.1%
15.9%
28.6%
20.5%
29.5%
Employment
17.0%
5.9%
7.1%
10.8%
13.0%
8.0%
ImmigraHon
17.0%
Health
10.2%
Security
13.6%
27.6%
25.1%
12.5%
Other
6.5%
10.5%
19.3%
20.5%
11.9%
13.2%
13.6%
8.6%
10.5%
6.8%
16
Principal Issue
Economy
EducaHon
Graduate
25.0%
Undergraduate
25.5%
High
Middle
Elementary
9.5%
6.7%
23.9%
11.3% 5.0%
16.9%
Employment
5.6%
ImmigraHon
8.6%
10.5%
Other
17.2%
10.3%
25.8%
4.6% 11.9%
27.5%
30.0%
16.3%
12.7%
15.5%
Health
18.3%
Security
15.5%
8.9%
12.4%
12.4%
12.5%
13.8%
11.9%
11.3%
16.9%
10.2%
7.8%
13.8%
14.1%
17
Florida"
Week of August 30-September 5, 2016"
If the elec-ons were held today for whom would you vote? Florida
Clinton
Other
Trump
76.4
75.7
75.3
74.6
73
12.9
10.7
13.6
10.7
13
12.1
13.1
12.3
13.7
13.3
Aug 16-22
Aug 23-29
July 26-31
Aug 1-7
Aug 8-15
77.4
13.6
9.1
Aug 30-Sep 5
74.6
13.4
11.9
Sep5-12
19
If the elec-ons were held today for whom would you vote?
74.6%
Clinton
13.4%
11.9%
Other
Trump
20
If the elec-ons were held today for whom would you vote?
Clinton
80.0%
Other
Trump
80.0%
76.5%
69.4%
20.0%
19.4%
15.6%
11.3%
4.4%
0.0%
18-24
11.8% 11.8%
25-44
45-64
65
21
If the elec-ons were held today for whom would you vote?
Clinton
Other
Trump
76.6%
72.9%
17.1%
17.2%
10.0%
Male
6.3%
Female
22
Miami-Dade County"
August 30-Sept 5, 2016"
If the elec-ons were held today for whom would you vote?
Clinton
73.9
18.3
Other
71
15.4
13.6
Trump
72.7
14.1
13.2
7.8
Aug 22-30
Aug 30-Sep 5
Sep 5-12
24
If the elec-ons were held today for whom would you vote?
72.7%
Clinton
13.2%
14.1%
Other
Trump
25
If the elec-ons were held today for whom would you vote?
Clinton
Other
Trump
80.7%
72.2%
60.6%
57.7%
33.3%
23.1%
19.2%
17.2%
10.6%
18-24
25-44
12.8%
6.4%
6.1%
45-64
65
26
If the elec-ons were held today for whom would you vote?
Clinton
Other
Trump
78.7%
65.6%
15.0%
Male
19.4%
11.7%
9.6%
Female
27
28
29
30
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