BRAND MANAGEMENT

Product Five Level & Product Life Cycle

DANIYA SHAFIQ
FA15-MM-0049
MBA (GRAD)

MAJOR
MAKETING

SUBMITTED TO
SIR HASSAN AFTAB

Assignment#3
Product Five Level & Product Life Cycle
1. Communication
Product Level
Innovators/ Early
Adaptors
Early Majority
Late Majority
Laggards

Product Life Cycle

Augmented

Examples
Internet

Excepted
Generic
Core

Mobile phones
Telephones
Letters

Product Level
Innovators/ Early
Adaptors
Early Majority
Late Majority
Laggards

Product Life Cycle

Augmented

Plane

Excepted
Generic
Core

Train
Ship
Car

Product Level
Innovators/ Early
Adaptors
Early Majority
Late Majority
Laggards

Product Life Cycle

Augmented

Examples
4d cinema

Excepted
Generic
Core

3d cinema
2d cinema
Cinema

2. Travelling
Examples

3. Cinema

4. Computers to Mac
Product Level
Innovators/ Early
Adaptors
Early Majority
Late Majority
Laggards

Product Life Cycle

Augmented

Examples
Mac

Excepted
Generic
Core

Mini laptop
Laptop
Computers

5. Wedding Ceremony
Product Level
Innovators/ Early

Product Life Cycle

Augmented

Examples
Destination

Adaptors
Early Majority
Late Majority
Laggards

Excepted
Generic
Core

Hotel
Banquet
Lawn