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A STUDY ON CUSTOMER PREFERENCE WITH RESPECT TO

DEMAT ACCOUNT

Personal details:

1. Name: ____________________________________________________

2. Age:

3. Gender:

Male

4. Marital status

5. Designation:

8. Monthly income:

Female

Married

Businessman

Unmarried

Job

Other

1. How many Demat account you have?


One

Two

Three

More

2.. In which bank or broking house you have your Demat account?
Axis

HDFC

ICICI

State Bank of India

Share khan

Other (please specify) ___________________


3. What type of Investor you are?
Active Investor

Passive Investor

Speculator

Retirement Investor

Others

4.In which Market or segment you are doing trading?


Equity market or the cash segment

Derivative Market (Future & Option)

5.On what parameters, you find your Demat account is distinct or unique from others?

Particular
Common Bank
Automatic update
Easy to hold
Reduce cost

(Where 5 is the highest and 1 is the lowest)

6.What are the difficulties you face on operating Demat account?


Not timely updated

Not sending monthly report

No notification from respective bank

High risk of delivery

Other (please specify)

7.What are the changes you think, a bank or broking house should make in order to improve
your Demat account?
_______________________________________________________________________
_______________________________________________________________________
8. Are you ever like to switch your existing Demat account to some other bank or broking
house?
Yes

No

9. If Yes, in which bank or broking house? and why?

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