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MARKETING EXECUTIVE SUMMARY PLAN
Sales executives can work as sales managers, sales managers and
marketing managers. The role of executive sales or marketing plan is a position of responsibility, supervision and management. Sales executives involved in the development of trade policy of the company to increase sales, net margins and market share and optimize the results of the different distribution networks, while meeting with the image and brand . After analyzing and evaluating the markets, sales executives define strategic trends and determine the measures to be taken. Monitor sales teams, and technical sales and business managers, and make
them the objectives to achieve. They supervise and motivate his
team, often working with colleagues and stay informed on market trends. They also attend trade fairs and trade shows with his team, create distribution networks of the goods or service of the company and continue trading. Sales executives working with the departments of production and marketing; collaboration is crucial to understand the specific product and therefore be able to explain to the customer and order management plans. Sales executives working in all areas of activity, including renewable energy. This work combines work in the office and in the field, to identify future scenarios, and meet with customers and suppliers. The main tasks of executive sales are: Develop strategies for business development and sales targets, preparing business graphics. Contact the Director General and other directors of the company. Planning sales in new and existing markets. Decide on partnerships, for example with local consultants. Close deals and drafting contracts having all the technical, economic and legal
guarantees. Negotiate business conditions.
Search clients and evaluate suppliers and subcontractors (market) to get the maximum benefit (cost, schedule, quality, quantity ...). Coordinate technical and price studies. Define and verify product marketing graphics. Managers meet with potential customers. Sales executives working in all areas of activity, including renewable energy. This work combines work in the office and in the field, to identify future scenarios, and meet with customers and suppliers. The main tasks of executive sales are: Develop strategies for business development and sales targets, preparing business graphics. Contact the Director General and other directors of the company. Planning sales in new and existing markets. Decide on partnerships, for example with local consultants. Close deals and drafting contracts having all the technical, economic and legal guarantees. Negotiate business conditions. Search clients and evaluate suppliers and subcontractors (market) to get the
maximum benefit (cost, schedule, quality, quantity ...).
Coordinate technical and price studies. Define and verify product marketing graphics. Managers meet with potential customers. Bibliografia http://laculturadelmarketing.com/plan-de- marketing-ix- el-plan- deaccion/ http://es.slideshare.net/jeannettecacioni/los-planesmarketing