Faculty of Business

TEACHING PLAN
Course Code & Course Title: ENTREPRENEUR

Semester: [ ] May
January

[ ] September

[ ]

Programme(s): Programme(s):
Academic Year: 2016/17

Hours/Week: Lecture/Tutorial _42_, Laboratory/Practical _______

Week
Class Conduct
Topics
(Course Overview)
Reference Material
Main Text:
Remarks*
Week 1
Lecture/
Tutorial

Introduction to Entrepreneurship & Perspective

Entrepreneurship theory
What is Entrepreneurship?
Entrepreneurship risks
The nature of entrepreneurs: history
The Importance of Entrepreneurs

1) Barringer R. (2014). Preparing Effective Business Plan: An Entrepreneurial Approach. 2nd Edition, Prentice Hall.
2) Scarborough (2013). Essentials of Entrepreneurship and Small Business Management. 7th Edition, N.J.:
Pearson/Prentice Hall.

Chapters 1

During tutorial Class

- Course
Discussion

- Phase Test 1
Week 2
Lecture/
Tutorial

Individual Entrepreneurial

Entrepreneur Characteristics

Creativity and the Business Idea

Sources of New idea

Method for Generating ideas
Creative Problem Solving
New product development process

Chapters 2 & 3

- Course
Discussion
- Phase Test 2
Week 3
Lecture/
Tutorial

The Business Plan

Why a Plan? The Role

A Formal Business Plan
The Marketing Plan
The Financial Plan
The Operation Plan

Chapters 4

- Individual Assignment (Case Study

Submission )
- Group Assignment & Presentation Discussion
- Phase Test 3
Week 4
Lecture/
Tutorial

Venture Development: Incubation, start-ups, development, growth, expansion

The Venture idea, Market Research, Self-Assessment

The Business Plan
Networking
Marketing Strategies, Location, Financing, Human Resources Management
Negotiation skills
Human Resources Development
Building Up Assets
Management Control System
Continued Pursuit of Market Opportunities
Maintaining Entrepreneurial Spirit
Controlling system
Restructuring the Company to Meet Changing Needs
Diversification, Market Expansion, Franchising, Acquisition
Exporting
Going Public

Chapters 5

- Course
Discussion
- Phase Test 4
Week 5
Lecture/
Tutorial

Ending the Venture

Bankruptcy
Surviving Bankruptcy
Prepackaged Bankruptcy
Keeping the Venture going
Business Turnarounds

Chapters 6

- Mid-Term
Examination

Week 6

Lecture/
Tutorial

Social and Legal Environment

Social and Ethical Issues

Working within the Law

Chapters 7
- Course
Discussion (Chapter 6 & 7)
- Phase Test 5
Week 7
Lecture/
Tutorial
Group Assignment
(Submission & Presentation)

- Evaluation