[PRO107136] [Business Model Generation/Business

Fundamentals]
[2 +2 Credits] [7th Sem PD/1st Sem MIPD] [Theory]

Course Syllabus | Semester I Monsoon 2023

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Instructor(s): Dr. Subhalaxmi Mohapatra (subhalaxmi.mohapatra@anu.edu.in)

Time + location:

Prerequisite(s): Nil

COURSE DESCRIPTION
This course provides a broad-based introduction to the various elements of business. The course
activities will initiate with evaluating commercial potential of business ideas and opportunities,
researching markets and competition, understanding the importance of patents and copyrights,
developing a business plan, acquiring resources, avoiding pitfalls, and financing the start-up.
Participants in the course will explore the mind-set, considerations, realities, and real-world
methods associated with the process of launching a new business.

LEARNING OBJECTIVES
Sl No List the learning outcomes in clear, measurable terms

1 Analyze and evaluate the foundational principles of building a business.

2 Harness creativity techniques, sources of ideas, types of risk involved in starting a
business.
3 Develop a value proposition and business model for a business.
4 Understand the basics of funding the venture, financial projections and sustaining
in the long run.

GRADING CRITERIA
[Provide a proportional breakdown of the components that will make up the final grade such as exams
and quizzes, papers, assignments, portfolio, midterm exam or jury, final, etc. Everything should add
up to 100%.]
 Sl No Criteria Percentage

• Quiz 30

• Individual Class Participation 20

• Business Plan Presentation + Business Plan Implementation 50

GRADING RUBRICS

PLAGIARISM, RULES, ETIQUETTE

Ignorance is not bliss.
■ Cheating or plagiarizing means automatic failure on the assignment, most likely a ¨F¨ grade in the
course, and possible expulsion from the university. Review the academic integrity policy carefully. Don't
sabotage your career.
■ Missing more than 20% of scheduled classes due to unexcused absences or signing in for another
student who is not present is grounds for automatic failure of the course.
■ Showing up on time every time is mandatory. Arriving 10 minutes early is admirable. Showcase your
professionalism by demonstrating your ability to master your schedule.
■ Arriving ready to participate is expected. Always do the reading and assignment, have your notes
ready, pin-up work early, take part in discussions. Grades reflect the level of engagement.
■ Asking for help early and often is encouraged. Visit the instructor´s office hours, make an
appointment, ask your colleagues for help. If you wait too long, the problem will grow.

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■ Office hours are regularly scheduled time slots when students can drop in to meet the instructor about
anything. For a meeting outside of office hours, make an appointment.
■Always be courteous, professional, and kind toward all staff at every level, peers, and professors.
They have a lot to teach you, and your reputation starts forming now.

Reference Books and Materials

Book title: Understanding Business, 11th Edition, McGraw Hill

Author : William Nickels, James, Mchugh and Susan Mchugh

Book title: Essentials of Entrepreneurship and Small Business Management, 8th edition, Pearson
Author : Norman Scarborough

Additional Reading
• Dyer, J.H., Gregersen, H.B. & Christensen, C.M. (2009). The innovator’s DNA.
• Harvard Business Review, 87(12): 60-67.
• Sahlman, W.A. (1997). How to write a great business plan. Harvard Business
• Review, 75(4): 98-108.
• Farson, R. and Keyes, R. (2002). The Failure-Tolerant Leader. Harvard Business Review,
80(8) :64-71.
• Christensen, K.S. (2005). Enabling Intrapreneurship: The Case of a Knowledge-Intensive
Industrial Company. European Journal of Innovation Management, 8 (3):305-322.
• Elsbach, K.D. (2003) How to Pitch a Brilliant Idea. Harvard Business Review, Sep:117-
123.
• Baucus, M.S., et. al. (2008) Fostering Creativity and Innovation without Encouraging
Unethical Behavior. Journal of Business Ethics, 81(1):97-115.

COURSE PLAN
This plan may be subject to change. The instructor will inform students of adjustments and
additions, if any.

Session Topic / Activity / Assignments / Learning Pedagogy/Grading criteria

Notes objectives

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1/ 8th Sept Introduction to the course, LO1 Lecture + Case study discussion
2023 Understanding the characteristics of
a successful firm owner, Different
models of business
2/ 15th Sept Creativity and Innovation LO!,LO2 Activity + Lecture
2023

3/22nd Sept Different techniques of opportunity LO1, L03 Activity + Lecture

2023 identification

4/29th Sept Research as an important LO1, L03 Activity + Lecture

2023 component of business

5/6th Oct Understanding the Business Model L03 Activity

2023 Canvas

6/13th Oct Marketing and Sales LO3 Activity + Lecture

2023

7/20th Oct Financial Implications of Business LO4 Activity + Lecture

2023

8/27th Oct Other aspects of business – HR, LO1, L03, LO4 Activity + Lecture
2023 Operations

9/3rd Nov Student presentations and wrap up LO1, L03, LO1, Presentation
L03

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