University of Buffalo, Milan & Munich, March 19 - March 25, 2017

Sun, Mar 19, 2017

morning

arrive Milan
arrive Milan

day 1
air

meet ISP Representative at the airport, transfer to hotel

bus transfer

lunch: own arrangements

hotel check-in

afternoon

cultural event: guided tour of Milan

explore the historical sights of the economic capital of the country and learn why it has
become both a business and cultural center in Italy; sites include the famous Duomo,
Vittorio Emanuele II Shopping Gallery, theatre alla Scala, or the Sforza Castle
return to hotel

bus/walk

bus transfer

rest of the day at leisure

Mon, Mar 20, 2017

morning

Italy: where passion and business meet

day 2

breakfast

hotel

presentation: stay sharp to keep ahead: textile industry under the pressure of global
competition
e.g. Canclini
management presentation, discussion

conference room

presentation: managing an established brand - if it ain't broke don't fix it?

e.g. Pirelli
management presentation, discussion

conference room

presentation: advertising across cultures: challenging assumptions & breaking

established habits to entice your customer
e.g. Leo Burnett Milan
management presentation, case study, discussion

conference room

lunch: own arrangements

afternoon

visit: bringing innovation into the family-owned business

e.g. LaCimbali
management presentation, discussion, tour of facilities

bus half day

rest of the day at leisure

Tue, Mar 21, 2017

group project work & free time

day 3

breakfast

hotel

free day for group project work

own arrangements

lunch: own arrangements

rest of the day at leisure

1/3

University of Buffalo, Milan Munich, March 19 - March 25, 2017

04.10.2016

Wed, Mar 22, 2017

morning

transfer through Innsbruck

day 4

breakfast
breakfast boxes and snacks

hotel

check-out, transfer to Innsbruck (duration approx. 6 hrs.)

bus transfer

lunch: own arrangements

afternoon

free to relax and explore city

OR
optional cultural event: Swarovski Crystal Worlds
immerse yourself in the magic of the Swarovski Crystal Worlds; the Chambers of
Wonder enable you to experience the magic of crystal in a dimension that has never
been seen before and the garden of the Giant, which surrounds the mesmerizing world
of crystal, invites visitors to linger with its unique art installations
transfer to Munich (duration approx. 2.5 hrs)

evening

Thu, Mar 23, 2017

sts pay individually

bus transfer

check-in, rest of the day at leisure

group project work & guided tour

day 5

breakfast

hotel

free morning for group project work

own arrangements

lunch: own arrangements

afternoon

cultural event: guided tour of Munich

take a walk through history as you visit the most important sights of the capital city of
Bavaria - Marien Square, New Town Hall, Cathedral of Our Blessed Lady, Residence
Palace and many others

bus/walk

rest of the day at leisure

Fri, Mar 24, 2017

morning

Germany: Europe's economic powerhouse

day 6

breakfast

hotel

presentation: relevance of social media for B2B marketing

e.g. Texas Instruments Deutschland
management presentation, discussion

conference room

presentation: global player competing in the highly innovative German market

e.g. GE Global Research Europe
management presentation, discussion

conference room

lunch: own arrangements

afternoon

cultural event: BMW plant tour

visit the home plant of the BMW Group and see live and in-detail how individual cars
are produced; follow a car on its way to completion and experience the fascination of
technology during a 2-hour guided tour

bus half day/walk

visit: managing premium brand equity

e.g. BMW
management presentation, discussion
evening

farewell dinner at a traditional Bavarian beerhouse

return to hotel

2/3

University of Buffalo, Milan Munich, March 19 - March 25, 2017

bus transfer/restaurant
bus transfer

04.10.2016

Sat, Mar 25, 2017

depart for USA

day 7

breakfast

hotel

check-out, transfer to airport

depart for USA

3/3

University of Buffalo, Milan Munich, March 19 - March 25, 2017

bus transfer
air

04.10.2016