CB SEM To test model with reality Works in correlational, works in covariance: its a full information approach- u disturb one item others will get affected : difficult to get model fit Mardiass Coeeficient
Variance Based SEM
How much predictors can predict your variable, how much your iV can predict your DV Theory development oriented you already have establish model, then you one to add on new variable such as IV, Moderator or Mediator Can used when data is not normal distribution/non normal data (test skewness and kurtosis) not so stringent in accommodating non normal data. Can accommodate large number of indicators Because it works with partial info approach