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Executive summary
Multinational corporations are business entities that operate in more
than one country. The typical multinational corporation or MNC normally
functions with a headquarters that is based in one country, while other
facilities are based in locations in other countries.
The most important feature of these MNCs is their gigantic size.
Their assets and sales run into billions of dollars and they also make
supernormal profits. According to one definition an MNC is one with a sales
turnover of f 100 million. The MNCs are also super powerful organisations.
2. Introduction
A multinational
corporation (MNC)
or multinational enterprise (MNE) is a corporation that is registered in more
than one country or that has operations in more than one country. It is a large
corporation which both produces and sells goods or services in various
countries. It can also be referred to as an international corporation. They play an
important role in globalization. The first multinational corporation was
the Dutch East India Company, founded March 20, 1602.
Multinational corporations are business entities that operate in more than one
country. The typical multinational corporation or MNC normally functions
with a headquarters that is based in one country, while other facilities are based
in locations in other countries.
The exact model for an MNC may vary slightly. One common model is for the
multinational corporation is the positioning of the executive headquarters in one
nation, while production facilities are located in one or more other countries.
This model often allows the company to take advantage of benefits of
incorporating in a given locality, while also being able to produce goods and
services in areas where the cost of production is lower.
Such a company is even known as international company or corporation. As
defined by I. L. O. or the International Labor Organization, a M. N. C. is one,
which has its operational headquarters based in one country with several other
operating branches in different other countries. The country where the head
quarter is located is called the home country whereas; the other countries with
operational branches are called the host countries. Apart from playing an
important role in globalization and international relations, these multinational
companies even have notable influence in a country's economy as well as the
world economy. The budget of some of the M. N. C.s are so high that at times
they even exceed the G. D. P. (Gross Domestic Product) of a nation.
Definition:
There is more universally accepted definition of the term multinational
corporation. Different authorities define the term differently,
As ILO Report
The essential nature of the multinational enterprise lies in the fact that is
managerial Headquarters are located in one country ( home country ) while the
enterprise carries out operations in a number of other countries as well (host
countries)
Obviously, what is meant is, A corporation that controls production facilities in
more than one country, such facilities having been acquired through the process
of foreign-direct investment. Firms that participate in international business
however large they may be, solely by exporting or b hunting technology is not
Multinational enterprises.
The United Nations
MNCs as, Enterprises which control assets- factories, mines, sales offices and
the like in two or more countries.
History:
The genesis of MNCs lies in transnational trading in early days conducted by
the Greek, Phoenician and Mesopotamian merchants. After the fall of the
Roman Empire, trade between nations become difficult.
When Europe and the Middle East steeped in feudalism resulting in wars
between feudal lords and church prohibited trade with Muslim States. Later on,
merchants/traders of Italy established trade who were considered the four
runners of the multinational firms.
The cities of Genoa, Venice, Florence and Pica became the supply depots of
traders. Active transnational operations flourished with the development of
banks and money lending agencies.
Multinationals in the form of trading companies started in the seventeenth and
eighteenth centuries. The Hudson Bay Company, the East India Company, the
French Levant Company were the major transnational companies established in
those days.
During the nineteenth century, huge foreign investment flowed from the
Western Europe to the underdeveloped countries or Asia, Africa and America.
England was the leading exporter of capital, followed by France, the
Netherlands and Germany.
In the early twentieth century British Petroleum, Standard Oil, Ana Conda
Copper and International Nickel were the major MNCs investing mainly in
mining and petroleum industries.
The MNCs have attained their present dominating position in the world
economy through a long process of growth. S.A. Cockeril Steel Works
established in Persia in 1815, followed by several others such as Bayer of
Germany in 1863, Nestle of Switzerland in 1967, Michelin of France in 1853
and Lever Brothers of U.K. in 1890.
There are three phases in the growth of MNCs. The first phase lasted upto the
1st World War. The field was captured mostly by the European Companies such
as Imperial Tobacco, Dunlop, Siemens, Philips, etc. The Growth of MNCs
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2. Organizational Culture
Along the same lines as an overabundance of diversity, multinational companies
also face the difficult task of developing a unified organizational culture from
within. Because of the different cultural perspectives represented within the
organization as a whole, company leaders generally face the difficult task of
having to create a workplace culture to which all employees can adhere.
Concepts of teamwork and unity may have different meanings across the
national boundaries, making it far more tricky to develop a unified company
perspective.
3. Human Resources
Companies of a multinational variety will also face problems when it comes to
human resources operations. For instance, when it comes to recruiting, human
resources managers may find themselves having to overcome cultural barriers to
find qualified candidates for positions abroad. In some cases, management
professionals may find themselves facing a lack of qualified talent to fill
important positions that require advanced degrees and training. Finding
employees at home who are qualified or willing to step in and fill such positions
in a context outside of their home country may also prove problematic. Some
employees may simply not want to serve in certain parts of the world.
4. Sales
Another problem that multinational companies may face in a global
environment is the ability to develop products and market those products in a
way that appeals to a wide segment of the world's population. Companies run
the risk of developing products and strategies that run contrary to the cultural
norms of the people to which they are attempting to market the products.
Multinational companies face the challenge of developing and marketing
products that have global appeal.
5. Communication and Cultural Norms
Another significant issue faced by multinational companies is how business is
conducted across international lines. Differences in communication, for
instance, make it essential to understand cultural norms in the countries in
which these companies operate. For instance, John Hooker at Carnegie Melon
University points out that some forms of communication have implied and
understood meanings that only make sense within a culture's context. This form
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Managers from the home country who are working in the headquarters of the
MNC. These managers know about the MNC's policies and operations.
Managers from the host-country can be selected to manage the operations in
that country. These managers know their countries environment, i.e. culture,
legal, educational, political, etc. This environmental knowledge is very
important for the success of the MNC.
Managers from a third country who have worked in the MNC's parent
headquarters, or experienced managers from some other MNC, can be selected.
4. Leading in the MNC
Leading is the process of influencing the subordinates to perform willingly
towards group objectives. Leading involves motivating and communicating.
Managers must have effective
leadership qualities.
Leading and motivating employees require an understanding of employees and
their cultural environment. For eg., Participative management may work well in
democratic countries, but it may confuse the employees in a country having a
dictator.
Communication is a problem for MNCs because they do business in countries
where different languages are spoken. However, their communication problems
can
be
solved
by
having
local
managers.
5. Controlling in MNC
Controlling involves monitoring actual performance and taking corrective
measures, to
correct
deviations, if
any.
Controlling is a bit difficult in international business due to certain reasons:Revenues, costs, and profits are measured in different currencies.
The ratios between currencies are subject to foreign exchange fluctuations.
Accounting practices and financial reporting differ from country to country.
5. GROWTH OF MNCs
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The rapidity with the MNCs are growing is indicated by the fact that while
according to the world investment report 1997 there were about 45,000 MNCs with
2,80,000 overseas affiliates; according to the world investment report 2001, there
were over 63,000 of them with about 8,22,000 overseas affiliates. China was
host to about 3.64 lakh of the affiliates (i.e., more than 44% of the total)
compared to more than 1400 in India. The developed countries have less than
12% if these affiliates.
The possess staggering resources as would be clear from the fact that the sales
of 200 top corporations in1982 were equivalent of 24.2 per cent of the worlds
GDP and have risen to 28.3 per cent of the world GDP in 1998. This shows that
200 top MNCs now control over a quarter of the worlds economic activity. In
fact the combines sales of thee 200 MNCs estimated at &7.1 trillion in 1998
surpass the combined economies of 182 countries. If we subtract the GDP of the
big 9 economies -USA, Japan, Germany, France, Italy, UK, Brazil, Canada and
china-from the worlds GDP, the GDP of the remaining 182 countries of the
world comes to $6.9 trillion in 1998 which is less than the sales of the 200 top
MNCs. An idea of the giant size of these MNCs can also be had from the
revelation made in a study conducted by the Washington based institute of
policy studies (IPS) that of the 100 largest economies in the world, 51 are
corporations; only 49 are countries.
The MNCs are estimated to employ directly, at home and abroad. Around73
billion people representing nearly 10 per cent of paid employment in nonagricultural activities worldwide and close to 20 per cent in the developed
countries considered alone/ in addition , the indirect employment effect of the
TNC activities ate at least equal toy hew direct effects and probably much
larger. For example, the US footwear company Nike currently employs 9000
people; while nearly 75,000 people are employed by is independent subcontractors located in different countries. Based on such information, the total
number of jobs associated with TNCs worldwide may have been 150 million at
the beginning of the 1990s.
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6. MNCS IN INDIA
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a. Bi-Country: Most of the MNCs functioning in India have the rheas offices in
two countries i.e. and U.S.A... Out of 171 subsidiary companies 116 had their
head offices in U.K. and 25 in U.S.A.
b. Trends of MNCs: Numbers of MNCs in India have gone down but the
volume of their assets increased considerably. In 1974, the number of MNCs in
India was 575 which came down to 350 in 1980. But their assets increased from
Rs. 1741 crore to Rs. 2401 crore. During the same period the number of
subsidiaries also came down to 125 from 188.
c. Sources of capital: Large numbers of subsidiaries operating in India have
mobilized their financial resources from within India.
d. Industry wise distribution: Of all the MNCs operating in India 30 per cent are
engaged in plantation (tea) and mining. Large of their branches are also found in
the field of trade banking and services their number is relatively less in case of
industries. Share of commerce trade and finance in the total assets of these
corporations is 76 per cent. Share of processing industry and transport is 6 per
cent each respectively.
e. High rate of profitability: The rate of profitability of MNCs in comparison to
domestic industry is very high. Profitability of MNCs (private) on an average
was 34% whereas that of Indian private companies was 11.5 per cent. Similarly
the profitability of foreign public limited companies was 24 per cent as again
only 11 per cent in case of domestic public limited companies.
f. Subsidiaries: a company is called a subsidiary company if atleast 50per cent
of its paid up capital is held by another company. Presently there are 88
subsidiaries of MNCs. Out of these 83 companies the share of MNC varies 70
to 100 per cent of their share capital.
g. Heavy remittances abroad: according to Dr.K.N.Raj, rate of profitability on
MNCs is very high. In a short period they repatriate the amount of initial
investment to their head office. Besides they also remit to their parent company;
large amounts by way of royalty and technical services. For example Essoan
American Petroleum Company had remitted to its head office Rs. 83 crore as a
part of profit on investment of Rs. 30 crore in India.
h. Limited transfer of improves technology: The MNCs in India have kept their
technology a closely guarded secret. Transfer of improved technology by
MNCs to India has taken place on a very limited scale. It is the old technologies
which mostly continue to prevail in India.
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Advantages
of MNCs :
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There are certain advantages that the underdeveloped countries like and the
developing countries like India derive from the foreign MNCs that establishes.
They are as
under:
1.
Initiating
a
higher
2.Reducing the technological
gap
3.The
natural
resources
are
4.The
foreign
exchange
5. Boosts up the basic economic structure
level
utilized
gap
of
investment.
in
true
is
sense.
reduced
Disadvantages of MNCs:
1. Supplant domestic savings by destroying competition, remove local
entrepreneur,
unstable
industrial
growth
2. Cause strain to BOP i.e. balance of payment by repetration of profits,
interests,
loyalties,
management
fees.
3.
Local professional cannot access to working strategies of MNCs
4. MNCs by introducing new technology cause technological unemployment.
mncs adopt capital intensive technique so machine takes place of workers.
Some economists think that MNCs are helpful for Indian industrial sector they
think that Indian companies learn new technique of production and new
management techniques with the arrival of MNCs in the Indian economic scene.
MNCs increase competition in the industrial sector so when Indian companies
compete with global giants they also improve in their working. With the
entrance of MNCs in India demand for skilled persons increased to a great
extent so more and more people are becoming skilful and the problem of skilled
persons is solved for Indian industries also. MNCs also bring foreign capital in
the country, which help to expand the market and Indian industries also take
benefit of it.
There are some economists who have some different opinion according to them
the technology transferred by them is not useful for countries like India because
MNCs use capital intensive technique and developing countries have scarce
capital and labour abundant so the technology they transfer is of little use. The
competition increased by MNCs is also disastrous for domestic industries only
few strong domestic industries have enough strength to face the competition
with global giants. As well as skilled persons are concerned MNCs give higher
salaries to the skilled persons and thus able to explore the services of the most
skilled persons and the Indian industries are still out of the services of these
skilled people. No doubt MNCs bring foreign capital in India but this capital
later becomes the cause of reimbursement of profit to the MNCs parent
countries, which cause capital flight from the country.
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5.Cisco:
Cisco Systems is, an American multinational corporation headquartered in San
Jose, California, United States, designs, manufactures, and sells networking
equipment
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6. Marriott:
Marriott Corporation, a hospitality company was founded originally by J.
Willard Marriott and Frank Kimball as Hot Shoppes
7. McDonald's:
McDonald's Corporation today is the world's largest chain of hamburger fast
food restaurants, serving around 68 million customers daily in 119 countri
8. Kimberly-Clark:
Kimberly-Clark Corporation is an American corporation that manufactures
mostly paper-based consumer products.
9. SC Johnson:
S.C. Johnson was earlier previously known as S. C. Johnson Wax is a privately
held, global manufacturer of household cleaning supplies and other consumer
chemicals based in Racine, Wisconsin
10.Diageo:
Diageo is a global alcoholic beverages company headquartered in London,
United Kingdom. It is the world's largest producer of spirits and a major
producer of beer and wine.
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11. Conclusion
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12. Bibliography
Books:
1. Introduction To International Economics Author: Dominick
Salvatore Publisher: John Wiley& Sons, 2011
2. Economics Of Global Trade And Finance, Johnson Mascarenhas
3. Mithani&Jhingan, International Economics, S.Chand& Co.
Newsletters and Articles:
1. The Hindu
2. Economic Times
3. Business Line
4. Times Of India
Websites:
1. http://www.weikipedia.com.
2.http://discuss.itacumens.com/index.php?topic=21961.0
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