Busine

ss plan
for
Busines
s
owners
Terri
Stewart
Shamtia
Latouche
Nicole
Farquharso
n

Vision Statement

Cameal
Brown

Delectable Delights would like to offer as many wraps to meet the needs and
satisfaction of our customers in many years and beyond. We will also like to
make our customers feel appreciated and comfortable as best as Delectable
Delights can.

Mission statement
At Delectable Delights, we seek to provide tasty delights within a customer
service oriented environment while you as customers ensure that you get
value for your money.

Objectives
Delectable Delights objectives include:

Increase in the number of prospective customers in the next six months

Increase the awareness of the Delectable Delight brand
To become one of the most popular fast food restaurants locally and
internationally
To have a chain of Delectable Delights restaurants island wide

BUSINESS STRATEGY
In order to start/build and maintain our business there are many resources
well use in order to go forward with our plans. First well need
capital/finances to cover our expenses. Some of these are:

An actual space or building to place the business. This place would need
to have proper bathroom facilities and a large enough space to
accommodate customers.
Another expense to cover would be the rent since we wouldnt be able to
afford purchasing the building just yet.
Raw materials would need to be purchased in order to create our
products.
All the equipment needed to conduct the business such as furniture,
cleaning appliances, tools, kitchen appliances and utensils.

The finances would come from borrowing a loan, investors and self-made
capital.

Another way of building our business is through constant advertising and

promotion (marketing market). We will create on awareness of our business
products through use of social media (facebook, Instagram, twitter, etc),
radio, tv and newspaper AD, mobile public announcement system, flyers,
business cards and the yellow pages of the business directory. In using all of
these means, we can boast the size, the appearance and the taste of our
delightful products. All of these means of advertising are popular used on a
daily basis, so it is with knowing this fact that we are confident that the
advertisement of our product will reach not only a local target audience but
an even larger one.
To keep our customers coming we would do our best to provide them with
wonderful food and a customer service experience which will always have
them coming back. They would enjoy the ambiance of a friendly and
agreeable staff and a welcoming environment where they can eat
comfortably and enjoy themselves.
Since we are located in Ocho Rios, our competitors are KFC (famous for their
secret recipe fried chicken), Burger King (known for their flame broiled
burgers, Juici Beef and Mothers recognized for their patties and Pizza Hut
known for their pizzas. We at Delectable Delights will now be known for our
wraps, juices/drinks, punches and sweet treats and our fried fish and
accompaniments. So the difference between us and our competition are our
amazing products paired with out delightful customer service.

FINANCIALS
Janitorial equipment budget

Item

Liquid Soap
Tissues
Item
Dishwashing Liquids
Sanitizers
Bleach

Cost

$ 2,500.00

Kitchen equipment budget

$ 4,500.00 Cost
$
10,500.00
$ 2,000.00
$
2,500.00
Handwashing Liquid
$ 3,000.00
Heavy duty standing fridge
$ 1,854,513.60
Deep Freezer Room
$ 1,622,699.40
Mops
(2)
$
Blenders
$
5,823.84
500.00
Juicers
$
6,000.00
Garbage Bin
$ 3,500.00
Graters
$
2,800.00
Toilet
Brushes
$
Food Processors
$
150.00 16,000.00
Microwaves
$
11,000.00
Dust Pan
$
Microwaves Oven
$
400.00 15,000.00
Crates
$
16,000.00
Soap Dispensers
$ 8,703.00
Industrial Deep Fryer
$
27,000.00
Hair Nets
$ 1,500.00
Stove/Oven (Stainless Steel)
$
15,000.00
Gloves
$
Knife Set
$
500.00 927.26
Pastry Blender
$
11,590.71
Total
$
Industrial Grill
$
27,253.00
20,000.00

Strainers
Popcorn Makers
Cooling Racks
Baking Trays
Muffin Tin
Standing Mixers
Piping Bag with Nozzles
Pastry Brush
Rolling Pin
Napkins
Hand Towels
Dish Towels
Mixing Bowl
Electronic Dishwashing
Machine
Garbage Disposal Sink
Pressure Cooker
Condiments Container
Dispenser
Industrial Fan
Cutting Boards
Spoons
Forks
Spatulas
Digital Monitors
LED Menu Board

$
1,160.00
$
16,000.00
$
31,000.00
$
17,500.00
$
30,000.00
$
13,000.00
$
60.00
$
100.00
$
115.91
$
7,500.00
$
10,000.00
$
15,000.00
$
18,000.00
$
50,000.00
$
6,954.43
$
13,500.00
$
16,000.00
$
35,000.00
$
12,400.00
$
8,000.00
$
9,000.00
$
31,000.00
$
29,000.00
$

Digital Cash Registers

Nutri Ninja
Gloves
Hair Nets
Aprons
Vegetable Brush
Popcorn Bucket
Super Mincer
Juice Dispenser
Total

23,000.00
$
40,567.49
$
2,318.14
$
1,350.00
$
2,900.00
$
11,000.00
$
232.00
$
27,000.00
$
9,272.57
$
14,345.00
$
4,139,630.35

Monthly Expense Budget

$50,000.00
$45,000.00
$40,000.00
$35,000.00
$30,000.00
$25,000.00
$20,000.00
$15,000.00
$10,000.00
$5,000.00
$-

Advertising
Travel

Graphics and Printing

Websites

Public Relations
Other

Monthly Sales Forecast

$80,000.00
$70,000.00
$60,000.00
$50,000.00
$40,000.00
$30,000.00
$20,000.00
$10,000.00
$-

Individuals

Business

Price List
Item
Chicken
(Individual)

Small

Medium
$395

Large
$435
$825

$450

$520
$900

$365

$400
$790

$470

$590
$980
$380
$770

$655
(Meal)

Beef
(Individual)

$740
(Meal)

Soy
(Individual)

$655
(Meal)
Curry Goat (Individual)
(Meal)
$760
Callaloo
(Individual)
$610
(Meal)
Ackee
(Individual)
640
(Meal)
Fish
(Individual)
$690
(Meal)
Fish + Bammy
(5 pc)
$995
(10 pc) $1130
Fish + Festival
(4 pc)
$1005
(6 pc)
$1125
(8 pc)
$1150
Salads
Lettuce, tomato and
$145
cucumber
Tomato/Cucumber
$130
Fruit/Vegetable Combo $160
Sweet Potato
$145
Irish Potato (w/o
$160
cheese)
$180
(with
cheese)
Snacks
Fries
$115
Additional Price list

Bammy

(5

$145

$320

$350

$395
$785

$400

$500
$880

$1135
$1270

$1495
$1630

$1145
$1265
$1290

$1505
$1625
$1650
$190

$180
$190
$220

$185
$220
$210
$230
$250

$140

$170

pc)

$280
(10

pc)
Festival
pc)

(4
(6

$155
$275
$300

pc)
(8
pc)
Expenses

Jun 15

July-15

Aug-15

Sep-15

Oct-15

Wages

20000

20000

20000

20000

25000

Water

11000

10500

11500

11000

12000

Electricit
y
Repairs

15000

15080

15450

15650

16850

15000

10000

20000

20500

15500

Raw
Materials
Rent

50,000

30,000

45000

25000

35000

30000

30000

30000

30000

30000

Bank
Charges
INCOME

5000

5500

6000

6500

7000

150,000

20000

250000

78500

75500

Sales

Expense
s
Wages

Nov-15

Dec-15

Jan-16

Feb-15

Mar-16

Apr-16

25000

30000

350000

35000

40000

40000

May16
45000

Water

13000

12500

13500

14000

15000

14500

15800

Electricit
y
Repairs

15000

15000

15000

15000

15000

15000

15000

16500

8000

9500

11000

14500

Raw
Materials

20000

55000

24500

35500

45500

16000
0
30000
0

7500
35000

Rent
Bank
Charges
INCOME

30000

30000

30000

30000

30000

30000

7500

8000

8500

9000

9500

10000

300000

100000

150000

275000

300000

25550

30000
0
10500
0
18500
0

Sales

Action plan
Objective

Promotion
(business cards,
flyers, etc)
Shop for
Equipment

Advertisement
(social media,
email marketing
and website)
Trade
Association
Total

Resources

Target Date

Responsible
Officer

Desktop,
Printer,
Paper,
Disposable
Tray,
Utensils,
Gloves,
Apron,
Hairnet,
Desktop,
Modem/4G
Broadband

$40,000.00

August 2015

Terri Stewart

$100,000.00

August 2015

Cameal Brown

$80,000.00

August 2015

Nicole
Farquharson

Business
Cards

$30,000.00

August 2015

Shamtia Latouch

$250,000.00