Inserting Ethos, Pathos, and Logos into your argument.

1) Consider your argument. W

hat is something you think you are right about? Choose
ANYTHING.
Response- Red is an important color.
2) Ethos- What credible source (person or organization) has commented on this topic? Whether
they support your side or not, bring in a quote from one of these credible people and discuss
what they have said. These are best when the person you quote is recognizable.
Response- According to BBC A new branch of science called colour psychology has
found that red can have a profound influence on our mood, perceptions and
actions.
3) Pathos- How can you connect to an emotional argument? Stalin once said that, Once death is
a tragedy, 1 million deaths is a statistic (see that ethos), so think of a story you can tell to
make the reader connect to that specific experience. Use imaginative and descriptive
language in your writing.
Response- Red is the color that runs through the veins of all humanity and red is
the color that is shed when valor and passion collide. Red is in all of us in
from the simplest to the most complex of ways.
4) Logos- Make your argument easy to understand. Provide statistics or charts that help the
reader understand why your argument is clearly better. Use simple language to explain the
facts.
Response- Humans are more sensitive to red then they are to blue.