GROUP ASSIGNMENT 2

Work in a group of 6-7, you are required to do an analysis on Biz Street KIOSK. In your report, please
explain:
i.
The ACTION PLAN of the business in:
a. KIOSK/business concept
b. Target consumer
c. Promoting strategy
d. Facing the competition environment
ii.
iii.
iv.

Issues/problems faced by KIOSK general in Malaysia and specifically Biz Street Kiosk in UMK.
Write an analysis on Strengths, Weaknesses, Opportunities, and Threats (SWOT).
Give your new ideas/recommendations in order to improve the business.
ASSIGNMENT FORMAT:

The purpose of this exercise is to expose students to the skills of studying and diagnosing the issues faced by
businesses/retailers surrounding who planning to start up their business with regards to the concepts and
applications acquired throughout the learning of ARS 4083. Working on such diagnosis will enable you to
understand the fit between concepts learnt with real time practices. Marks will be given based on the
following criteria:
1. Front cover
Make sure (title, course code & name, Students name, matric no, Lecturers name and submission date)
are written on the cover page. Red cover for L1 and Yellow cover for L2.
2. Report Content
A. Table of content
B. Introduction
C. Real issues/problems
D. Recommendation
E. Conclusion
F. References
All references must be written in American Psychological Association (APA) format.
G. Appendices

You may include relevant photos, brochure, pamphlet, name card etc. which you collect during your
interview/visit with the said company.

Prepared by : Pn Wan Farha Wan Zulkiffli

PRESENTATION:
None
GUIDELINES:
1.

Reporting Format:
Writing

Font Type: Times New Roman

Font Size: 12
Spacing: 1.5

Page Number

Format: Bottom Centre

Font Type: Times New Roman
Font Size: 12

Cover Page

Red cover for L1 and Yellow Cover for L2

Binding

Tape

Total Page(s)

minimum 5 pages & maximum 15 pages exclude references

Submission Date
Two (2) weeks after

*NOTE: PLEASE SUBMIT YOUR ASSIGNMENTS BEFORE OR ON THE RESPECTIVE DATE BEFORE
5.00PM

Prepared by : Pn Wan Farha Wan Zulkiffli