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Case Studies
Russia: Market Entry and Risk Management

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Where We Worked

The Challenge
A multinational manufacturer sought to acquire facilities in Russia. In addition to
the need to secure government approvals, the company also faced risks from
local opposition to the acquisition that it sought to mitigate in order to ensure a

Europe & Eurasia

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successful investment.
The ASG Approach
ASG undertook an in-depth analysis of political and economic policy risks, as well
as the sources and motivations of potential local opposition. We identified
influential opponents within the scientific community as a key risk, and developed
a plan to address their concerns. ASG mapped the landscape of relevant players
in the scientific community, developed messages to best address their concerns,
and laid out a plan for prioritized engagement. ASG then initiated discussions with
these stakeholders, which helped to both alleviate their concerns and further
inform the key messages for the company to convey in negotiations with
government officials at the municipal, regional, and national levels.
The Result
Our client successfully completed the acquisitions with broad Russian stakeholder
support, establishing a strong foundation for long-term success.

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https://web.archive.org/web/20161030114636/http://www.albrightstonebridge.com/case-studies/russia-market-entry-and-risk-management[11/1/2016 1:46:00 PM]

Case Studies | Albright Stonebridge Group

https://web.archive.org/web/20161030114636/http://www.albrightstonebridge.com/case-studies/russia-market-entry-and-risk-management[11/1/2016 1:46:00 PM]