Creative Digital Media Production Unit 1: Lesson 7

What are the terms for types of audience?

Consumer DVD and Apps

Reader - Newspapers
Gamer Games
Surfer Social Media and Websites
Listener Music and Radio
Viewer TV and Film
Definition of an audience profile
Is a term that is used to describe the characteristics of those who read, view or
listen to a given medium, such as a television channel or a magazine

Definition of Demographics
Demographics are characteristics of a population. This includes
characteristics such as race, ethnicity, gender, age, education,
profession, occupation, income level and marital status.

TASK
You are to create a profile of the target audience for the
remastered edition of Skyrim. You must discover your
answers by analysing the data provided.
You must put the data into a series of charts that you will add
to an infographic.

Enjoys fantasy settings

Aged 50 - 75
Aged 30 - 50
Aged 18 - 30
Unemployed
Retired
Employed part time
Employed full time
RPG fans
Gaming PC owners
PS4 owners
Xbox owners
0

10
Male

15

20

25

30

35

40

45

50

Female

From the data I understood females seem to like the fantasy settings but
they also seem to like the Xbox over the PS4. Females are the only people
that are retired that like to play on the consoles and the people that are
part time work would prefer to play. RPG fans seem to be mostly girls that
would play that also.

Males seem to prefer the PS4 and the Gaming PCs and would also be
around the age of 30-50 year olds and 18-30 would like to play console
games and Skyrim. Females that work full time dont seem to like having a
games console so the men would. No men would like to play with the
fantasy settings on which could make them take it out of the game even
though there are a lot of women that like to play with them on. No retired
men would like to play with a console or Skyrim. Mostly unemployed men
would play this but some women do.

I think the overall target audience would be 50-75-year-old female from

this data.