7.3 Who participate in buying ?

- The customers who are involving in purchasing a

SPICK & SPAN that are between 18 to 35 years old. A
majority of customerss lifestyle are busy and love
convenience. Moreover, the product made of natural
ingredient that suit for the customers who are health
concern.

7.6 Target market and segment

Segmentation
- We will segment the market into different groups of
people based on characteristics presented below in
order to accurately pinpoint the target market for
SPICK & SPAN. The followings are categories used
to segment the market.
- 1. Demographic
Gender: male and female
Age: Less than 18 years old, 18-27 years old,
28-35 years
old, 36-45 years old and over than
45 years old.
Income: less than 9,000 baht , 9,000-15,000
baht, 15,000-20,000 baht, more than 20,000 baht.
2. Psychographic
Lifestyle : busy , love convenience and health
concern
Target Market

Target for SPICK & SPAN will be the group of

people that has the following characteristics which are
either male or female, having income of less than
15,000 Baht/month, having the age of between 18-35
years old and are health-concerned and love
convenience.

Price Strategy
We will use Penetration pricing strategy to
attract customers to a new product . Penetration pricing
is the practice of offering a low price for a new product
during its initial offering in order to lure customers
away from competitors. This marketing strategy relies
on the idea that low prices can help make a customer
aware of and more willing to buy a new product.