Case: Bergerac Systems: The Challenge of Backward

Integration

Questions:

1. What are the facts of the case? Include product life

cycle, competitive priorities.

2. Evaluate Bergerac Systems strategy and what matters

most in thinking about alternatives.
3. What conclusions do you draw when looking at the
potential output of each integration option vs. cartridge
sales forecasts?
4. Assess the McCarthy analysis (Exhibit 4) in terms of
assumptions, possible omissions, and impact on
conclusions.
5.

What other courses of action are available to Wycoff?

How would you proceed?