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A competition assessment should analyse the strength of competition in the relevant

market/s, and should identify any factors impeding more effective competition. Key
issues are:
(i) the structure of the market,
(ii) entry barriers and
(iii) anti-competitive conduct.
Where competition is found to be limited, an estimate should be made of the likely
extent of the harm that results from this. An assessment should conclude with a
view on whether there are competition problems in the sector that require
correction, and if so, what the most appropriate remedies are.

Questions to be asked

 Are there any indications of concern by or firms, about the prices or availability
of the sector’s products, or of access to supplies?

 Are barriers to entry or expansion by prospective new suppliers high?


 Are there high barriers preventing firms from carrying out business in a
particular way?

Analyze competition with respect to MARKETING concepts

Domestic & International ( With respect to solar and wind )

Domestic : Market challenger


International : Market follower

Domestic: Apply strategies for market challengers


Flank attack: geographical and segmental
International: Apply strategies for market follower
Innovative Imitation

Analyzing with respect to Porters five forces.

Analyze with respect to comparative analysis

 Financial: How profitable are they? Have they grown in the recent past? And
any other data you can ethically discover.

 Products: What products do they sell? Have they introduced new products and
what is their success rate? What brands do they carry? Do they hold patents and
licenses?

 Personnel: How many employees do they have? What is their compensation


package including benefits? What kind of managers and what management style
do they show? More importantly, what skills is the competition hiring? If a
company is hiring experts in artificial intelligence, it tells the competition quite a
bit about the plans for the future.

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