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Question Paper

EIS & SM Duration: 65

Details: Test- 8 (Ch – 3) Marks: 35

Instructions:

 All the questions are compulsory

 Properly mention test number and page number on your answer sheet, Try to upload sheets
in arranged manner.
 In case of multiple choice questions, mention option number only Working notes are
compulsory wherever required in support of your solution
 Do not copy any solution from any material. Attempt as much as you know to fairly judge
your performance.

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Q.1) Mr. Batra is working in Apex Corporation, a leading manufacturer of electronic
products, is considering whether to enter the fitness trackers and smartwatches technology
market. The market is growing rapidly, but the competition is fierce. Mr. Batra and his team
has to decide whether to invest in R&D for fitness trackers and smartwatches technology or
to focus on their core products. The decision could have significant implications for the
company's future growth and profitability. Where will you place Mr. Batra in organisational
hierarchy? What are the dimensions of the decisions being taken by him?

(6 MARKS)

Q.2) Objectives are organizations performance targets – the results and outcomes it wants
to achieve. They function as yardstick for tracking an organization’s performance and
progress properly explain this statements and what characteristics it must possess to be
meaningful?

(4 MARKS)

Q.3) Strategy execution is an operations-oriented activity which involves a good fit between
strategy and organizational capabilities, structure, climate & culture. Enumerate the
principal aspects of strategy execution process which are used in most of the situations.

(6 MARKS)

Q.4) Explain briefly the key areas in which the strategic planner should concentrate his mind
to achieve desired results.

(4 MARKS)

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Q.5) "Strategic intent provides the framework within which the firm would adopt a
predetermined direction and would operate to achieve strategic objectives." In the light of
this statement, discuss the elements of strategic intent.

(5 MARKS)

Q.6) MCQS:

1. _______________ analysis accepts the uncertainty as given and uses it to drive a

description of various happenings and alternatives and thereafter develops strategies for
each.

A: Strategic Analysis

B: Situation Analysis

C: Scenario Analysis

D: Competition Analysis

2. Objectives should be:

(i) Concrete and specific.

(ii) Related to time frame.

(iii) Standards for performance appraisal. Which of the above statements are true:

(a) (i) & (ii).

(b) (ii) & (iii).

(c) (i) & (iii).

(d) (i), (ii) and (iii)

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3. During what stage of strategic management are a firm’s specific internal strengths and
weaknesses determined?

a. Formulation

b. Implementation

c. Evaluation

d. Feedback

4. Strategic management emphasizes the monitoring and evaluation of external

opportunities and threats in the light of a company’s and designing strategies for the
survival and growth of the company.

(A) Plans and budget

(B) Asset and liabilities

(C) Strengths and weaknesses

(D) Opportunities and plans

5. Strategic management involves developing the –

I. Company’s vision

II. Training of personnel

III. Environmental scanning

IV. Strategy formulation

V. New software

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VI. Strategy implementation

Select the correct answer from the options given below.

(A) I, III & IV only

(B) IV, III, I & VI

(C) I and IV only

(D) Except V all

(5×2 = 10 MARKS)

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