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  • Media Buy Overview: Media Plan For Greenstar

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    The media plan summarizes Greenstar's magazine, radio, and campaign schedule for promoting their brand from April to June. It allocates $202,982 to 11 magazine placements across 6 publications and $697,900 to 1,150 radio placements across 4 stations. The campaign runs magazine and radio ads continuously or in short bursts throughout the 3-month period to maximize exposure.

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    The media plan summarizes Greenstar's magazine, radio, and campaign schedule for promoting their brand from April to June. It allocates $202,982 to 11 magazine placements across 6 publications and $697,900 to 1,150 radio placements across 4 stations. The campaign runs magazine and radio ads continuously or in short bursts throughout the 3-month period to maximize exposure.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    15 views10 pages

    Media Buy Overview: Media Plan For Greenstar

    Uploaded by

    Abbie
    The media plan summarizes Greenstar's magazine, radio, and campaign schedule for promoting their brand from April to June. It allocates $202,982 to 11 magazine placements across 6 publications and $697,900 to 1,150 radio placements across 4 stations. The campaign runs magazine and radio ads continuously or in short bursts throughout the 3-month period to maximize exposure.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Media Plan for Greenstar

    Prepared by Abbie Voorhies


    11/16/2016

    Media Buy Overview


    Media Vehicle
    Magazine
    Fine Gardening
    E Magazine
    Experience Life
    Bicycling
    PLENTY
    Positvely Green
    Magazine totals/AVG
    Radio
    Portland--KBOO-FM
    Portland--KYCH-FM
    Denver--KBCO-FM
    San Diego--XPRS-FM
    All Radio Totals/ AVG
    TOTAL/AVG

    No. of
    Insertions

    1
    2
    3
    1
    3
    1
    11

    400
    300
    250
    200
    1150
    1,161

    Total Cost

    CPM

    10,110
    7,832
    57,780
    49,060
    58,200
    20,000
    202,982

    $
    $
    $
    $
    $
    $
    $

    57.58
    55.94
    31.82
    117.73
    97.00
    333.33
    138.68

    22,680
    314,820
    254,000
    106,400
    697,900

    $
    $
    $
    $
    $

    8.37
    8.77
    9.73
    9.96
    9.21

    900,882

    73.95

    Media Plan for Greenstar


    Prepared by Abbie Voorhies
    11/16/2016

    Magazine Placements
    Cost Per Ad
    Magazine Name
    Fine Gardening
    E Magazine
    Experience Life
    Bicycling
    PLENTY
    Positvely Green
    Magazine totals/AVG

    Magazines Considered But Not Used


    Natural Home

    $10,110
    $3,916
    $19,260
    49,060
    $19,400
    $20,000
    $24,349

    Ad Size
    1 page
    1 page
    1 page
    1 page
    1 page
    1 page

    $6,400.00 1 page

    Ad Position
    inside
    4th cover
    inside
    inside
    inside
    4th cover

    inside

    Number of
    Insertions
    1
    2
    3
    1
    3
    1
    11

    Total
    Campaign
    Circulation
    Cost
    (000)
    $10,110.0
    175.5850
    $7,832
    70
    $57,780
    605.343
    $49,060
    416.706
    $58,200
    200
    $20,000
    60
    $202,982 1527.634

    $6,400.00

    75

    CPM
    $57.58
    $55.94
    $31.82
    $117.73
    $97.00
    $333.33
    $138.68

    84.85

    Media Plan for Greenstar


    Prepared by Abbie Voorhies
    11/16/2016

    Radio Placements
    Radio Station

    Format

    Daypart

    Portland--KBOO-FM

    Variety
    Adult
    Contemporary
    Album Adult
    Alternative
    Classic Hits

    AM

    0.3

    PM

    5.3

    AM
    AM

    4
    1.9
    2.9

    Portland--KYCH-FM
    Denver--KBCO-FM
    San Diego--XPRS-FM
    All Radio Totals/ AVG

    Rating

    Rating (%) Persons 12+ in Market


    0%

    2,257,300

    Listeners of
    Station(000)
    7

    189

    Cost per point (CPP)

    5.3%

    2,257,300

    120

    198

    4.0%
    1.9%

    2,611,000
    2,809,900

    104 $
    53 $
    284 $

    254
    280
    230

    Cost per: 60 ad

    No. of Insertions

    57

    1,049

    $
    $
    $

    1,016
    532
    664

    Total Cost

    400

    $22,680

    300

    $314,820

    250
    200
    1,150

    $
    $
    $

    254,000
    106,400
    697,900

    CPM (Listners)
    $

    8.37

    8.77

    $
    $
    $

    9.73
    9.96
    9.21

    Media Plan for Greenstar


    Prepared by Abbie Voorhies
    11/16/2016

    Campaign Schedule
    April
    Magazines
    Fine Gardening
    E Magazine
    Experience Life
    Bicycling
    PLENTY
    Positvely Green
    Radio
    Portland--KBOO-FM
    Portland--KYCH-FM
    Denver--KBCO-FM
    San Diego--XPRS-FM

    Week 1

    Week 2

    Week 3

    --x---x---x---x--

    --x---x---x---x--

    --x---x---x--

    x
    x
    x

    x
    x
    x

    x
    x
    x

    May
    Week 4

    --x---x---x--

    x
    x
    x

    June

    Week 1

    Week 2

    Week 3

    Week 4

    Week 1

    --x---x---x--

    --x---x---x--

    --x---x---x--

    --x---x---x--

    --x---x---x--

    --x---x--

    --x---x--

    --x--

    --x--

    x
    x
    x

    x
    x
    x

    x
    x

    x
    x

    --x--

    x
    x
    x

    June
    Scheduling
    Strategy

    Week 2

    Week 3

    Week 4

    --x---x---x--

    --x---x---x--

    --x---x---x--

    Continuity
    Bursting
    Continuity
    Bursting
    Flighting
    Bursting

    x
    x

    x
    x

    Continuity
    Continuity
    Flighting
    Flighting

    --x--

    x
    x
    x

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