Professional Documents
Culture Documents
ASSIGNMENT # 01
SUBMITTED TO:
DR. MUNIR HUSSAIN
SUBMITTED BY:
BADAR (SP13-BB-0002)
SHAHZER SHABBIR (SP13-BB-0051)
DATE: 3/ NOV/2016
Juices.
Breakfast
Cereals.(NESTLE
CEREAL,NESTLE CORN FLAKES)
KOKO
KRUNCH,
Confectionery.(NESTLE KITKAT)
NESTLE
MILO
Strategy ofNESTLEPAKISTAN
The companys strategy is guided by Nestls Corporate Business Principles
which are in line with internationally accepted best practices and ethical
performance culture. Nestls existing products grow through innovation and
renovation while maintaining a balance in geographic activities and product
lines. Long-term potential is never sacrificed for short-term performance.
The Companys priority is to bring the best and most relevant products to
people, wherever they are, whatever their needs are, and for all age groups .
Engro Foods
Haleeb Foods
Shezan
Unilever
OPPORTUNITIES
Brand image
Product innovation
Economical growth
Technological advancement
Strong suppliers
Water pollution
Change in lifestyle
Product line
Skilled labor
WEAKNESSES
THREATS
Low advertising
Competitors
Lack of feedback
Government policies
Lack of distribution
Competitive price
Technological advancement
Alliances
Inflation
WEIGHT
RANK/RATE
WEIGHTED
SCORE
0.06
0.24
0.08
0.32
0.04
0.16
0.1
0.4
0.06
0.18
0.08
0.1
4
4
0.32
0.4
0.04
0.08
0.04
0.12
0.1
0.08
4
3
0.4
0.24
0.04
0.08
0.03
0.06
0.06
0.05
4
4
0.24
0.2
0.04
1
0.16
3.6
OPPORTUNITI
ES
Demand for
healthier food
Product
innovation
Economical
Growth
Technological
advancement
Increase in
product line
Water pollution
Change in
lifestyle
Increase in
disposable
income
Consumption
pattern
THREATS
Competitors
Law and order
situation
Government
policies
Technological
advancement
Alliances
Competitive
price
Inflation
TOTAL
Nestle external strategy is good they have grab most of the opportunity and
overcome most of the threats. If this strategy is implemented then Nestle may have
competitive advantage.
WEIGHT
RANK/RATE
WEIGHTED
SCORE
0.1
0.1
4
4
0.4
0.4
0.06
0.18
0.08
0.02
0.08
0.02
3
3
2
3
0.24
0.06
0.16
0.06
0.02
0.08
Quality product
WEAKNESSES
0.02
0.04
Lack of advertising
Lack of feedback
Lack of distribution
0.3
0.1
0.1
2
1
1
0.6
0.1
0.1
TOTAL
STRENGTHS
Brand image
Strong financial
group
Major share holder
in food industry of
Pakistan
Strong suppliers
Product line
Skilled labor
Strong research
and development
capabilities
Multinational
Company
2.41
Nestle internal strategy is average but have to improve their internal strategy.
CPM
NESTLE PAKISTAN
ENGRO FOODS
FACTORS
WEIGHT
RATE
WEIGHTE
D SCORE
WEIGHT
Brand name
Strong
financial
group
Quality and
healthy food
Strong
supply
Product line
R&D
Skilled labor
Multinationa
l company
Advertiseme
nt
Focus on
products
Customer
feedback
0.1
0.1
4
4
0.4
0.4
4
3
WEIGHTE
D SCORE
0.4
0.3
0.1
0.4
0.3
0.04
0.12
0.16
0.04
0.08
0.04
0.1
3
4
2
4
0.12
0.32
0.08
0.4
3
3
3
2
0.12
0.24
0.12
0.2
0.2
0.4
0.8
0.1
0.2
0.4
0.1
0.2
0.3
TOTAL
3.04
3.34
In competitive profile matrix our internal strategy is good but weaker than their
competitor. Nestle have to improve their internal strategy for competitive
advantage and for future success.