Year

2001
2002
2003
2004
2005

Ads & marketing dev

243
208
139
184
178

Income
199
109
472
286
725

income to ads Ratio

0.82
0.52
3.40
1.55
4.07

Chart Title
800

725

700
600

472

500
400
243
300
199
200
100
0

286
208
109

139

3
Ads & marketing dev

Income

184

178

in %
2003
2004
2005

Change in type of advertising expenditure

Prod & client
Brand ads
Sponsorships
Miscellaneous
marketing
48
15
12
25
41
14
9
36
31
16
9
44
-24.390244 14.285714286
0
22.2222222222

Year
2001
2002
2003
2004
2005
2006

Net new client assets

(in billions)
73.6
47
56.2
50.3
75
99

% change
-56.5957446809
16.3701067616
-11.7296222664
32.9333333333
expected (32%)

Net n
100
90
80
70
60
50
40

1; 73.6

30

2; 4

20
10
0

Net new client assets (in billions)

100
90
80
70
60
50
40

6; 99
5; 75

1; 73.6

30

2; 47

3; 56.2

4; 50.3

20
10
0