INVESTORS PREFERENCES

TOWARDS

MUTUAL FUND

(Summer Internship Project: Started from 8th June, 2010)

 (Individual’s Preference Towards Mutual Fund)

Prepared By: PARTH PANDYA

MBA (2nd Semester)
Vision International Institute of Management(VIIM),Bhavnagar.
Mobile: 8000117133
E-mail: parthpandya27@gmail.com

Internal Guide: Prof.Gulnaz Hasmani

Vision Intrnational Institute of Management(VIIM),Bhavnagar.

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ABSTRACT
The project contains the brief description of the mutual fund industry in
general. It also includes the study and comparison of other investment
products available in the market like Insurance plans, ULIP, Mutual Funds,
Savings account, Provident funds, Postal savings and Fixed Deposits and
Stocks available in the market.
A survey was conducted to gather primary data to judge the factors that
influence investors before they invest in any of the investment tools and
thus the first part of the paper scrutinizes the investor’s perception and
analyzes the relation between the features of the products and the investors’
requirements. With this back ground an attempt has been made in this
paper to categorize investors based on various demographic factors such as
age, sex, income level and occupation.
The second part of the paper deals exclusively in Mutual Funds. It is widely
believed that MF is a retail product designed to target small investors,
salaried people and others who are intimidated by the stock market but,
nevertheless, like to reap the benefits of stock market investing. At the retail
level, investors are unique and are a highly heterogeneous group.

 INTRODUCTION

 What is a Mutual Fund?

A mutual fund is a common pool of money in to which investors with common
investment objective place their contributions that are to be invested in accordance with
the stated investment objective of the scheme. The investment manager would invest the
money collected from the investor in to assets that are defined/ permitted by the stated
objective of the scheme. For example, an equity fund would invest equity and equity
related instruments and a debt fund would invest in bonds, debentures, gilts etc.

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 RESEARCH METHODOLOGY

Study objective :

1. To categorize investors based on certain characteristic such as gender, age, academic

qualifications, marital status, occupation, annual income etc, and on this basis saving
avenue preference among investors will be analyzed.
2. To identify the factors affecting decisions regarding selection of each individuals in
typical mutual fund investment.
3. To identify the features the investors look for in Mutual Fund products.
4. To identify the popularity gained by Mutual Funds .
5. To identify the information sources influencing the scheme selection decision.

1) Scope of study :

 The research is also about the customers’ attitude for investment, which will help
to the company know the taste of various customers.

 Company can focus on more clients and future customers.

2) Method of data collection:

Sampling Method : Random Sampling

Sample Size: 100 customers
Elements: Questionnaire
Sampling Units: Mainly businessmen, Traders, Clients
Place: Bhavnagar

Data collection sources:

 Primary data collection method

 Survey method
 Secondary data collection method

 Websites

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