Professional Documents
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BUYING WOUNDS
ETHICAL GUIDELINES
The Straight Line System is only
designed to be used in an ethical way: to
get people to buy things they should buy
to improve the quality of their lives and
to overcome obstacles that are limiting
them and preventing them from having
the things they should have to make their
lives better.
1
2
1.
2.
3.
They Love
YOUR
Product
They Like
'and Trust
You, and
They.
know that
YOU care
T~J~T
company
"
Okay, great. Well, the reason for the call today is that
you're one of the last of the group who hasn't actually
enrolled yet, and, if you have sixty seconds, I'd like to
share an idea with you . You got a minute?
1. Use transition words: Well , now, and , but.
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= Rapport
3 THINGS IN 4 SECONDS
You MUST establish the following three things in
four seconds:
1
2
3
ACTION THRESHOLD
~
OR
to buy_
NEGATIVE
The client feels enough
pain and uneasiness
that he needs to buy
for peace of mind.
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1. Language Patterns
2. Belief Busting
3. Making Logical Cases
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TRIGGER WORDS
POWERFUL
CLOSING PATTERNS
These are the lines you use to close Ihe sale. Choose
the ones Ihat are congruenl with who you are:
1
2
4
5
1
2
3
General
(Big Picture
Questions)
Specific
OFFSETTING
LANGUAGE PATTERNS
These are phrases to insert into your patterns and
loops that help to remove negatives.
1
2
4
5
LANGUAGE PATTERNS
FOR LOOPING
THE 3 TENETS
OF STRAIGHT LINE
PERSUASION
Looping takes place when you start getting near the close
but you can telt the client isn't quite ready. These pattems wilt
help you loop effectively and keep you moving down the line.
GATHER
INTELLIGENCE
The Promised
LanctCloS)ng
the Sale
(Lead,s to
MasSive ~alth
& Success)
The
Promise<J
Land: ,
Closing
,
the Saje
YOU
1
2
3
1
2
3