PROJECT REPORT ON

ROLE OF INTERNATIONAL BRAND OF FAST FOOD

INDUSTRY IN INDIA.

INDEX

.
SR NO.

CONTENTS

Page No.

PREFACE

CHAPTER
NO. 1

INTRODUCTION

01

CHAPTER
NO. 2

LITERATURE REVIEW

04

CHAPTER
NO. 3

HISTORY

26

CHAPTER
NO. 4

SWOT

59

CHAPTER
NO. 5

CASE STUDY

67

ANALYSIS OF DATA

71

CONCLISION

WIBLIOGRAPHY

BIBLIOGRAPHY

ANNXEURE

Objectives.
The objective of the study is:

To study the increasing trend of fast food

To study the role of MNC fast food company in India
To study the competency nature of fast food company
To assess the impact of emerging cultural trends in consumer behavior favoring the
proliferation of MNC-operated fast food outlets in India.

RESEARCH METHODOLOGY
PRIMARY DATA
Collection of primary data was done through questionnaire method. The sample
size was 25. The questionnaire was filled by teenagers around the location of Birla
College, Kalyan.

SECONDARY DATA
Secondary data was collected from various websites, magazine, newspaper, etc.