TASK ONE

1.1 Create a plan for the collection of primary and secondary data for a given business
problem.
Primary data are data which are collected for the purpose of the project or research at the
first point of contact or by direct effort. Data can be quantitative or qualitative, and this type
of data could be costly to collect and evaluates.
This data is collected by using different technique which are interview method, survey
method or sampling, and monitoring their behaviour.
Secondary data are data which already exist, and been collected elsewhere this type of data
could be unreliable need to be verified could lead to a wrong judgement this type of data is
cheap does not cost more compared to primary data. This data is collected by different
variety of techniques books, internet, and library.
Books are the most reliable secondary source will recommend for the purpose the research
because you will learn more and will take you to a world of imagination.
Data can be quantitative or qualitative data can be measurable in numbers, size or percentage
but qualitative data can be attributes or variable, when it is variable it could also be discreet
or continuous.
Method of collect
They are different method of collection of data which is firstly the census of a population
that gives the government to plan for the future to avoid unsocial unrest.
Secondly the sample survey which is a subset of the population the more sample you got the
more accurate your survey will be, the sample have to be more representative.
Finally, administrative by-product data

Present the survey methodology and sampling frame used

The reason for leading this survey is because it provides us an estimation value of the population.
Population is the all market segmentation that we need to get data from, the entire populace of a
country, or a city.

Sampling is a subset of market segmentation or a representation of a population to create the

data required, sampling can be either probability or non-probability. The sampling that does not
characterise the population will lead to a sampling error and the information gathered will not be
accurate. There are two key classes of sampling: probability and non-probability sampling.
A probability sampling method is any manner of sampling that uses some form of random
selection. In order to get a random selection method, you need set up some way that guarantees
that the diverse units in your population have equal possibilities of being chosen. Humans have
long practiced different procedures of random selection, such as picking a name out of a hat, or
picking up the shortest straw. These days, we tend to use computers as the device for choosing
random numbers as the base for random selection.
Simple random sampling method uses random selection from a bigger cluster of population. In
this sampling technique each member of the subset has an equal chance of being chosen. This
method is unbiased.
Systematic sampling is related to random sampling but in this method the sampling is done at a
fixed interval, as in every 5th client that will buy office furniture and every 10th customer that will
home furniture.
In Cluster sampling the population is divided into groups, named clusters. After that, a random
sample of that cluster is chosen from the population. The survey will be conducted based on the
information from the sampled clusters. This process usually is not that precise.
Stratified random sampling is also named proportional or quota random sampling, implicates
dividing the population into homogeneous subgroups and then picking a simple random sample
in every subgroup. This method assures that not only the whole population will be represented,
but also significant subgroups of the population, especially small minority groups.

Non-probability sampling
The difference among non-probability and probability sampling is that non-probability
sampling does not implicate random selection and probability sampling does. Nonprobability samples cannot depend upon the foundation of probability method.

Non-probability

sampling

represents

a group of sampling that

help

scientists

to

select units from a population that they are interested in studying. A main characteristic of
non-probability sampling method is that samples are selected based on the subjective
judgment of the scientist. Whereas some scientists might consider non-probability sampling
method not as accurate as the probability one, they have few benefits.

In general I will prefer and recommend probability specifically stratified sampling which
applied random sampling for more accurate result, because in this method every unit has the
same chance being selected, by using the same sampling fraction will ensure proportionate
and adequate representation in the sample.
For the method used for collection of data will refer you to task 1.3
1.2 Design a questionnaire for a given business problem
1. Are you
O male
O female
2. What is the categories of your age
O under 18
O 18-25
O 25-35
O 35-45
O over 45
3. How is your household income
O 45k plus
O 35-45k
O 25-34k
O less than 25k
4. Have you recently buy a new furniture for your home for the past three months
O yes
O no
5. Who normally take decision in your house when buying furniture
O Father
O Mother
O Sons

O Friends
O All of us
6. Which shop do you normally use to buy your furniture
O Ikea
O Argos
O Local shop
O Others
7. What is your preferred colour
O Dark (black, purple, etc.)
O Natural (brown, green, etc.)
O Bright (red, yellow, pink, blue, orange, etc.)
O Neutral (beige, grey, white, cream, etc.)
8. How price is important to you when buying furniture
O Extremely important
O Quite important
O Moderately important
O Slightly important
O Not at all
9. If our new product become available now, how likely would you be interested in buying
it
O Extremely likely
O Very likely
O Moderate likely
O Slightly likely
O Not at all likely
10. How often do you normally change your kitchen
O Every one year
O Every two year
O Every three years
O Neither of the answer above

TASK FOUR
4.1.

1.
2.
3.
4.
5.
6.

How much do you often change your kitchen, bathroom, living room
How much can you spend for kitchen
What type of wood do you prefere oak.
Where do you normally buy your home furniture
House hold income 12-20. 20-30-30+

REFERENCES FOR READING

1. Business Decision Making(BPP Publishing,2013) ISBN: 9781445368238
2. Newbold P et al Statistics for Business and Economics (Pearson Education, 2009)
ISBN: 9780135072486

3. Day A Mastering Financial Mathematics with Excel: A Practical Guide for Business
Calculations (Financial Times/Prentice Hall, 2005) ISBN: 9780273688662
4. Beynon-Davies P Business Information Systems (Palgrave Macmillan, 2009) ISBN:
9780230203686
Websites
www.bized.co.uk Bized provides a selection of teaching and learning resources
http://www.revisionworld.co.uk/ Free GCSE, AS, A2 (A-Level) revision resources
www.ons.gov.uk Office for National Statistics
Textbooks
1. Newbold P et al Statistics for Business and Economics (Pearson Education, 2009)
ISBN: 9780135072486
2. Day A Mastering Financial Mathematics with Excel: A Practical Guide for
Business Calculations (Financial Times/Prentice Hall, 2005) ISBN: 9780273688662
3. Beynon-Davies P Business Information Systems (Palgrave Macmillan, 2009)
ISBN: 9780230203686
Websites
1.
2.
3.
4.

www.bized.co.uk Bized provides a selection of teaching and learning resources

http://www.revisionworld.co.uk/ Free GCSE, AS, A2 (A-Level) revision resources
www.ons.gov.uk Office for National Statistics
www.statistics.gov.uk UK National Statistics