MEMO

February 2016
To: Media Representatives and Journalists
From: Zach Fehrenbach, Marketing Director at Wake-Up Pad, Inc.
Re: Wake-Up Pad Promotional Event
Wake-Up Pad, Inc. has had Wake-Up Pads out on the market for slightly over six months now.
We are very pleased with our success thus far, but we are looking to take it to the next level. We
want to get the attention of car companies and convince them to install Wake-Up Pads directly
into their vehicles. Our goal in doing this is not only for our own success, but to increase the
safety of drivers, passengers, and people in general. To do this, we are hosting a promotional
event at the Cleveland Auto Show on Saturday, March 5th at 2:00 PM. At this event, the founder
of Wake-Up Pad, Inc., Bill Jenkins, will be giving a speech. We will also be showing
demonstrational videos, holding a raffle, having Wake-Up Pad giveaways, and giving the
opportunity for attendees to try out our product for themselves. We chose to put on this event
during the Cleveland Auto Show because it is a renowned event for car and vehicle enthusiasts.
To help you get to know our product and company better, and to invite you to our event, our
team has put together a media kit that contains the following components:
Press release
Media advisory
Backgrounder
Social media: Facebook and Twitter
Brochure about the event
Storyboard of promotional video
Please let me know if you have any questions or concerns. You can reach me at (216) 533-1995
or at zfehrenbach17@jcu.edu. I hope to see you at the Auto Show.

Press Release
Zach Fehrenbach
3938 Lansdale Rd. University Heights, OH 44118
(216) 533-1995
zfehrenbach17@jcu.edu

Wake-Up Pad Looks to Make Noise at Cleveland Auto Show

Cleveland, OH: February 1, 2016
On Saturday, March 5th at 2:00 PM, the locally based company called Wake-Up Pad, Inc.
will be hosting a promotional event for their product, the Wake-Up Pad. The event will take
place during the annual Cleveland Auto Show at the IX Center.
The companys main goal for the event is to persuade various car companies to start
installing Wake-Up Pads directly into their vehicles and also to increase overall publicity and
exposure about the product. The event will be open to the public, although it will be geared more
toward the representatives of the car companies in attendance.
The Wake-Up Pad is a pad to sit on that is able to detect when users are falling asleep or
dozing off. When it detects this, the pad sends a small jolt to awaken the user. The product has
been on the market for slightly longer than six months.
Bill Jenkins, founder and CEO of Wake-Up Pad, Inc., will be giving a speech about the
Wake-Up Pad. There will also be demonstrational videos, a raffle, product giveaways, an
opportunity for attendees to try out the Wake-Up Pad for themselves, and food and refreshments
provided after the two-hour event is over.
Jenkins is very excited about the event. Were thrilled about the feedback weve been
getting from users so far, Jenkins said. Hopefully this event will bring about more interest from
car companies as they realize our product can greatly enhance the safety of their vehicles.
The Auto Show is from February 26th -- March 6th and features over 1.2 million square
feet of exhibits.

Media Advisory
Marketers Launch Wake-Up Pad Campaign at Cleveland Auto Show
We would like to invite all local media members and journalists to attend our Wake-Up Pad
promotional event. We will provide media passes in advance. Please RSVP by Tuesday, March
1st. Food and refreshments will be provided.
What: Wake-Up Pad promotional event
Who: Bill Jenkins, founder and CEO of Wake-Up Pad, Inc.
When: Saturday, March 5th from 2-4 p.m.
Where: 1 I-X Center Dr, Cleveland, OH 44135
Why: To increase awareness and exposure about our product among the public and to persuade
car companies to build Wake-Up Pads directly into their vehicles
For more information, contact customer service representative Mike Hippler at (614) 312-1656.

Backgrounder
The Cleveland-based industrial company known as Wake-Up Pad, Inc. is the only
producer of the Wake-Up Pad in the world. They were founded in 2015 and are working very
hard to help as an outside source with safety as well as advancement features. Their headquarters
are located in Cleveland, Ohio but their company is known all around the world due to the
immediate success of the Wake-Up Pad.
Wake-Up Pad, Inc. bases their success off of their four-point mission statement. The
company's first mission is to further develop every employee that steps onto their work
campus to understand the difference they can play in the role of hundreds of lives. The second
mission is to support and help the surrounding community to grow and develop with the
company and help limit the amount of people living below the poverty line. The third part of the
mission statement points to the future, stating that the most important thing we do every day is
work hard enough to secure the company's success tomorrow. With this attitude we take our
work day by day but still set ourselves up for long term success. Our fourth mission is to make
useful products that help contribute to customers lives every day, including things like safety
and easy accessibility.
Our company was founded on the idea that one man can change the world. We have not
been around long, but we have already had a significant impact on the publics safety. It gives us
great pleasure when we hear that a life has been saved due to one of our Wake-Up Pads.

Social Media

Brochure

Brochure

Video Storyboard

Slide 1

Video Storyboard

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Video Storyboard

Slide 4

Slide 3

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PAD
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Slide 5
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Video Storyboard
Slide 7

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D a d is r e a lly s tr u g g lin g to s ta y a w a k e

Slide 9

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C A U S E D B Y D R IV ER FA T IG U E L A S T Y E A R
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