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Language of News Media (1991) and Approaches To Media Discourse (1998)

Allan Bell is a New Zealand sociolinguist known for his theory of audience design, which proposes that style-shifting occurs primarily based on the speaker's audience. Bell identified a classification system for different types of audiences depending on whether the audience is known to the speaker, acknowledged by the speaker, and directly addressed. He has published extensively in the areas of language and media as well as examining New Zealand English and language style.

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Francis B. Tatel
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423 views1 page

Language of News Media (1991) and Approaches To Media Discourse (1998)

Allan Bell is a New Zealand sociolinguist known for his theory of audience design, which proposes that style-shifting occurs primarily based on the speaker's audience. Bell identified a classification system for different types of audiences depending on whether the audience is known to the speaker, acknowledged by the speaker, and directly addressed. He has published extensively in the areas of language and media as well as examining New Zealand English and language style.

Uploaded by

Francis B. Tatel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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  • Allan Bell Biography: Provides a brief overview of Allan Bell's contributions to sociolinguistics, his theory of audience design, and his editorial roles.

Allan Bell

A New Zealand sociolinguist who has published in the area of language and
the media as well as examining New Zealand English and language style. Bell
is most well known for his theory of audience design (1984), which proposes
that style-shifting occurs primarily in response to a speakers audience. Bell
identified a classification system for different types of audiences, depending
on three criteria: whether the audience is known to be part of a speech
context, whether the speaker ratifies or acknowledges the listeners presence
and whether the listener is directly addressed. Bell is one of the founding
editors of the Journal of Sociolinguistics. His publications include The
Language of News Media (1991) and Approaches to Media Discourse (1998)
with Peter Garrett. He also co-edited New Zealand Ways of Speaking (1990)
with Janet Holmes and Languages of New Zealand (2006) with Ray Harlow
and Donna Starks.

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