Tetley Proposal

Reasons for failure in Pakistan:

How to make it popular and revive Tetley in Pakistan Tea industry:

First of all it needs to work on the tea packaging and change its color in to some
edible colors.
Furthermore we will need to properly advertise it with connecting any concept of
bonding and closeness, Such as by capturing senior citizens, Parents for healthy
thinking, offices people for good work and give mind a sense of refreshment and
also youngsters from studies tension and depression.
We will also conduct a PR activity in which we will create awareness about the brand
through various activities. And also try to develop a relation with the people of
Pakistan.