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    Benjo Miranda
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    DY's Closet is a women's clothing boutique located in Quiapo, Manila that will open in February 2017. It will carry nationally recognized American and western wear brands ranging from basics to trendy styles. The shop aims to provide a selection of labels from hardcore western to more sophisticated southwestern styles. DY's logo identifies the business simply using a mark that means "circle of friends" in Spanish, defining the boutique's inclusive essence. The marketing plan includes a motorcade opening event on February 13th and a grand opening on February 14th with activities like a ribbon cutting, first 150 customers receiving a free item, games, and meet and greet with celebrity endorser Andrea Brillantes.

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    donni

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    DY's Closet is a women's clothing boutique located in Quiapo, Manila that will open in February 2017. It will carry nationally recognized American and western wear brands ranging from basics to trendy styles. The shop aims to provide a selection of labels from hardcore western to more sophisticated southwestern styles. DY's logo identifies the business simply using a mark that means "circle of friends" in Spanish, defining the boutique's inclusive essence. The marketing plan includes a motorcade opening event on February 13th and a grand opening on February 14th with activities like a ribbon cutting, first 150 customers receiving a free item, games, and meet and greet with celebrity endorser Andrea Brillantes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views12 pages

    Major Competitors

    Uploaded by

    Benjo Miranda
    DY's Closet is a women's clothing boutique located in Quiapo, Manila that will open in February 2017. It will carry nationally recognized American and western wear brands ranging from basics to trendy styles. The shop aims to provide a selection of labels from hardcore western to more sophisticated southwestern styles. DY's logo identifies the business simply using a mark that means "circle of friends" in Spanish, defining the boutique's inclusive essence. The marketing plan includes a motorcade opening event on February 13th and a grand opening on February 14th with activities like a ribbon cutting, first 150 customers receiving a free item, games, and meet and greet with celebrity endorser Andrea Brillantes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Major Competitors:

    M
    inor Competitors :

    DYs Closet
    Donnynah@gmail.com
    Contact Number: 0936 423 6952 or 0926 239 3882
    Location: Sebastian College, Recto Ave, Quiapo, Manila, 1008 Metro Manila

    PART I:
    INTRODUCTION

    DYs Closet
    Donnynah@gmail.com
    Contact Number: 0936 423 6952 or 0926 239 3882
    Location: Sebastian College, Recto Ave, Quiapo, Manila, 1008 Metro Manila

    PART II:
    THE TECHNICAL
    ASPECTS

    DYs Closet
    Donnynah@gmail.com
    Contact Number: 0936 423 6952 or 0926 239 3882
    Location: Sebastian College, Recto Ave, Quiapo, Manila, 1008 Metro Manila

    PART III:
    THE MARKETING
    ASPECTS

    Business Product Description

    DY shop will carry nationally recognized America western wear brands.


    Our selection will range from the basics to the trendy western style of
    Western Ethics. We will be purchasing through sales representatives and
    manufactures in a variety of sizes, colors and style to fit out target
    market base. The greatest percentage of merchandise will be in apparel,
    followed by accessories, swim wear, and gifts, cosmetics.
    And it will provide a selection of brands that fall within our mission
    statement. Our goal is to carry a selection of labels from the hardcore
    western wear to the more sophisticated south western styles.

    Logo Description:

    DY Logo is an upscale womens clothing boutique that will open in


    February next year. DY, which means donny ynah or circle of
    friends in Spanish, defines the boutique and its essence of inclusion.
    DYs logo identifies a business in simplest form via the use of a mark or
    icon. It is also important to note that only after a logo becomes familiar,
    does it function the way it is intended to do much alike how we much
    must learn peoples names to identify them.

    Marketing Plan and Activities

    Event

    Time

    Date

    Motorcade
    Opening

    8:00 AM
    3:00 PM

    Feb. 13, 2017


    Feb. 14, 2017

    Soft Opening/Opening Activities

    Opening Prayer

    Ribbon Cutting

    Grand Opening Promo

    First 150 People will get a Free clothes

    70% to all clothes

    Raffle Promo (surprise)

    Photobooth

    Games

    Freedom Board for writing activities

    Meet and Greet Andrea Brillantes (Our Endoser)

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