Crack the case :- starbucks

Howard Schultz began its coffee company in 1982 as a retailer. In 1983 he

visited Italy for buying coffee. Coffee bars in milan inspired mr Schultz. He
returned to starbuck where he worked as a employee and presented an idea
to expand the whole bean retailer into a coffee bar. But board of directors
rejected his idea . after 2 year mr Schultz left starbucks and started his own
coffee bar name II Giornale . In a couple of year it achieved success and ii
Giornale purchased starbucks name and asset and changed its all of retail
outlets to STARBUCKS.