INTERNET MARKETING SYSTEM

BLUEPRINT & CHECKLIST

Cch Ti Xy Dng Mt H
Thng Internet Marketing Hon
Chnh V Hiu Qu Da Trn
Vng i V Ti a Gi Tr
Khch Hng

BC TRANH TNG QUAN &

MC TIU

BN C SN PHM TRN INTERNET

ng dng vng i khch hng
Ti a gi tr khch hng
Xy dng h thng Marketing Online bn vng
Tp trung vo chin lc
Bn hng cho ng ngi, tit kim chi ph
Loi b Marketing Hy Vng

XY DNG MI QUAN H TT VI
KHCH HNG TIM NNG
Xy dng danh sch khch hng tim nng m v nng
Tm hiu ng nhu cu ca khch hng

XY DNG NHANH DANH SCH

KHCH HNG TIM NNG
Cch nhanh nht xy dng khch hng tim nng thc
s l dng MI CU
To ra danh sch khch hng tim nng ng mc tiu

TO RA FAN CUNG
Mi quan h khng kht
Khin khch hng ni WOW

TO RA H THNG INTERNET
MARKETING BN VNG
Hiu qu
o lng c
M rng c

HIU R CHIN LC

Nghin cu / La chn th trng

La chn knh tip cn

Thit k phu Marketing

Thit k phu Marketing

Thit k MI CU
Thit k Sn Phm Chnh
Thit k Sn Phm Upsell / Downsell

Xy dng chui Follow-up

Lin tc kt ni

a Traffic vo Test

TRIN KHAI

TRIN KHAI
Chun b
Chin lc chnh
Xy PHU
Dch v khch hng
Marketing & Qung B a ngi vo PHU

CHUN B
Nghin cu i th

Lit k TOP 3 i th
Lit k Salepage, Funnel Page, v nhng email bn hng ca h
Lit k 3 iu m i th lm tt
Lit k 3 iu m i th lm cha tt
Lit k IM THC Y MUA HNG
a ra tng MI CU
t tn cho SN PHM
Ti sao khch hng mua hng t bn

CHIN LC CHNH
Xc nh MI CU
Xc nh IM THC Y MUA HNG
Xc nh Phng Tin Giao Hng (Online, Offline, Download)
Xc nh gi dch v Done For You
Xc nh Upsell / Downsell
Upsell #1
Downsell #1
Upsell #2
Downsell #2

CHIN LC CHNH (2)

Xc nh sn phm Tr ph hng thng
La chn cui cng cho Tn Sn Phm
nh gi sn phm
Xc nh mua v mua tn min
SEO
Branding

Xc nh mu sc cho thng hiu (VD Success Oceans)

La chn nhn t TEST

XY PHU
Xc nh SN PHM CHNH
Gi c trung bnh
Gi tr cao
Sn phm ch lc
Ai cng c th mua c
Nu CHA C SN PHM
Affiliate
Lin kt, hp tc
To ra sn phm mun bn

XY PHU (2)
Xc nh SN PHM GI THP
D dng mua
Gi tr chuyn ha cao
D hiu v n gin
Lin quan n sn phm chnh

Xc nh MI CU

Chi tit, c th v tp trung vo mt vn

iu g m khch hng mun?

XY PHU (3)
Thit lp cn bn

Chun b vit sn trang bn hng

Vit qung co cho MI CU
Vit m t tnh nng, li ch ca SN PHM
To Logo
Mua Hosting v tn min
Gn tn min vo host
La chn n nh ngy hon thnh v m bn.

XY PHU (4)
Xy dng Landing Page v Squeeze Page
Xy dng Thank You Page
Xy dng Upsell Page
Xy dng trang thanh ton Online
Tch hp VISA
Ngn Lng
Paypal

XY PHU (5)
Xy dng h thng Traffic

To Fanpage Facebook
Thit lp chin dch qung co
Tm kim th trng mc tiu vi Facebook
M rng chin dch qung co
Nghin cu t kha SEO
Vit ni dung chun SEO
Thit k banner qung co
Chn m Retargeting Pixel vo cc trang web ca bn

XY PHU (6)
Vit Email bn Sn Phm Gi Thp
Vit 3 email:

Email #1: H nhn c g

Email #2: Logic nhng g h nhn c vi vn ca h
Email #3: Ku gi hnh ng ngay, nu khng s mt

Vit Email bn Sn Phm Chnh

Vit 3 Email

Vit Email bn Sn Phm Upsell / Downsell

Vit 3 Email

DCH V KHCH HNG

Trung tm chm sc
Qua Email
Qua Webinar
Qua Gp Mt
Qua in thoi

Ln lch chm sc h tr
Chi tit thng tin lin lc

QUNG B & MARKETING

Facebook Ads
Google Ads
Email Marketing
JV
Affiliate
Contest
.

CNG C H TR

Landing Pages / Squeeze Page / Website

Wordpress
Tch hp VISA, Ngn Lng, Paypal
Thrive Content Builder

Email Marketing
Getresponse
Infusionsoft

Video Hosting
Youtube
Wistia
Vimeo

Word, PDF, Power Point

Word, Google Docs
Foxit Reader, Google Docs
Power Point, Google
Excel, iMindmap

Video Creation
Camtasia (Quay mn hnh)
Adobe Premier (Chnh sa video)
My quay
Smartphone
Audio Recoder

Webinar
GotoWebinar
Getresponse Webinar

File Sharing
Google Driver
Dropbox
Synology
Amazon S3

Survey Kho st
SurveyMonkey.com
SurveyGizmo.com
Google Form

Thanh ton Online

Th VISA
Paypal
Ngn Lng

CHIN THUT CN IU CHNH

Cu chuyn
Chng ti th rt nhiu cu chuyn c tht, v n thu ht
khch hng
Khng c g gip khch hng tng tc vi bn tt hn cu
chuyn
Trong trang bn hng ca bn cng cn c cu chuyn

C i c li
a cho h nhng gi tr tuyt vi v h s a cho bn tin

Event
Con ngi thch nhng s kin v h s thch hn nu h tr
thnh mt phn trong s kin
Hy to ra s kin khch hng c th tham gia

Cng ng
Mt cng ng s to cho bn sc mnh Marketing
Nn t mc tiu xy dng v gn kt cng ng nhng ngi
yu thch sn phm ca bn

Bng chng / Testimonial

Ngi ta thng nhn vo ngi khc v lm theo
Khng c g mnh m hn bng chng chng minh sn phm
ca bn hiu qu vi khch hng

Tng tc / Giao tip

Con ngi thch ni chuyn hn l ngi nghe
H s ch n nhng ai ni chuyn vi h

S khan him
Khi mt iu g khan him, ngi ta s mun n
Bn hng v Marketing phi to ra c s khan him

Sn phm cho bn
Ch bn nhng g th trng cn
Ni n li ch khch hng nhn c
Lm th no d dng mua hng t bn
Qu tng Phn thng
S m bo
Gi c

CON NG BT U

1. C Doanh Nghip
Tht tuyt vi khi bn c lm ch
H thng ny ngay lp tc s gip a cng vic kinh
doanh ca bn pht trin
Ch cn thit k li chui bn sn phm: Mi Cu ->
Gi Thp -> SP Chnh -> Upsell
Hoc to ra sn phm mi

2. Doanh Nghip Mi
Bn ang cung cp g?

Dch v
Sn phm hu hnh
Hun luyn vin, Nh t vn

Bn cn phi la chn th trng ngch

Sc khe
Kim tin
Tm linh.

2. Doanh Nghip Mi (2)

Bn cn s dng n by :

Nng cao v th trong th trng

Tng thu nhp
Gip nhiu ngi hn
To ra sc nh hng ln hn

Bn cn xy dng cng ng

S dng Social Media

Tp trung vo xy dng danh sch Email

3. Mun Kinh Doanh Online

Ti cng tng nh bn
Sn sng bc i vi nhng g bn yu thch
Loi b nhng nim tin tiu cc
Hy bt u bng vic xy dng Email List
Bn s kh thnh cng nu khng bit cch xy dng
Email List
S dng Mi Cu l cch nhanh nht

4. L Mt Chuyn Gia
Rt nhiu chuyn gia bn kha hc ca h Online
Ti cng t vn cho nhiu ngi nh h
H thng Internet Marketing ti gii thiu cho bn c
hiu qu v bn ch cn p dng tng bc

TH THCH

Khng C Danh Sch Email

Ti cng khng c danh sch Email khi mi bt u
Bn cn phi c danh sch khch hng tim nng cho
d bn ang kinh doanh g i na. V vy, hy xy dng
n ngay.
Cch tt nht xy dng n l MI CU
PS: Trong Success Oceans Uni ti s hng dn chi
tit cch bn c c 10.000 Email cht lng u
tin

Khng C Sn Phm
Ti cng khng c sn phm khi mi bt u
Cch d nht to ra sn phm thu ht l nghin cu
th trng
Bn cn phi c sn phm. N quyt nh thnh cng
trong kinh doanh ca bn

Ti khng bit bt u t u
Ti cng nh bn khi mi bt u
Bn cn ra quyt nh c i theo Internet Marketing
hay khng
Cch nhanh nht l tm ngi gii v lm theo h. c
bit, nu bn c mu c lm sn, bn s i nhanh
hn.
PS: Trong Success Oceans Uni chng ti c hng dn
chi tit cho bn (C c biu mu lm sn)

Ti khng thy thoi mi

Mi th tuyt vi s khng bao gi n mt cch
thoi mi
Cng vic ca ti l gip bn to ra mt tm nhn ln
hn v tng lai v ti lm iu
Bn cn phi ra quyt nh: Bn sn sang cho cuc
sng tuyt vi hn cha?

BONUS: T DO CA TI

Vi ti, vic kinh doanh trn Internet

mang n cho ti: T DO

T DO
Ti chnh

Tin bc
Ni lm vic

T do thi gian

Lm vic khi ti thch

T do v ngi m bn mun lm vic cng

Thu ht khch hng, i tc m bn mun

Sng cuc sng c ngha

Lm vic bn thch
Lm vic c ngha vi bn