My Billboard/Poster

Title: Cambridge
Log Title: DiverCity
Treatment:
Welcome to Cambridge, a radiant and controversial city because of its prowess of being the
epicentre for genius students around the world but the real reason that Cambridge should be
known for is that it is where all cultures, religions and people of different ethnicities congregate. For
example as you were to stroll down Mill Road which is near enough at the centre of Cambridge
you would see an almost endless array of shops that have a different ethnical background such as
Chinese, Italian, Middle Eastern, Afro Caribbean, Malaysian, British etc. The are also mind blowing
artwork along a bridge on Mill Road that emphasises the many different ethnic
backgrounds that live in Cambridge.
Proposal
Synopsis: I am trying to tell everyone that Cambridge city is a diverse and uniques
city and that if you come her you will be welcomed by anyone. My idea is to pan across the Mill
Road bridge with all the vibrant flags that have been beautifully painted on it and each flag I come
across that it a different language I will have Welcome to Cambridge in that specific language.
Then the word DiverCity meaning diversity.
Title: Cambridge
Log Title: DiverCity Target Audience: 18-60, both genders, having either a part-time or full time job
so they will have enough money so that they can travel to Cambridge once seeing the billboards
and poster.
Clear aim/Objective for finished product: The aim for my finished products is to inform people that
Cambridge is a unique and diverse city and that anyone is welcome to the city. The billboards will
be all over East Anglia on massive billboards in busy cities, in train stations and underground
posters, in airports but they must be outside of Cambridge city.
Style and Genre: The style of my billboard and poster is informative and colloquial but they are
both going to be colourful and include various pictures.
Resources:
Font ideas
Photoshop
Editor
Camera man
Illustrators
Job Titles:
Camera man- Me
Editing- Me

 Illustrator- Me
Timeline of working
Early (1st-10th) Jan to the 20th Jan = Pre-Production
Budgeting
Marketing
Planning the Layout of Billboard and Poster
End of Jan to the Middle of Feb = Production
Filming the shot I need
End of Feb to March 17th deadline = Post -Production
Editing
Client Distribution: I think that my client can distribute and market my billboard and poster around
east anglia so that all the surrounding cities can see how unique Cambridge so that they can visit.
Therefore I think the best place to place the billboard and poster in busy cities, in train stations and
underground posters, in airports but they must be outside of Cambridge city. I could also have a
joint venture with the Universities by talking about student diversity in Cambridge as well.
BBFC: I rate it as U because it can be viewed by anyone because it does not include drugs, sex,
or violence