Client Brief Format

Date:
Timelines:

Brand:
Job:

Background / Overview of the job at hand?

What is the marketing / branding / business objective of the communication?

Who is the target audience? How are we going to talk to them? (media, language of
communication)

What is the one central message that the target audience should receive from the
campaign?

What are the most compelling reasons to believe to buy the product / service?

What are the deliverables for the campaign? (eg: print ad, outdoor, etc and its sizes)

What are the mandates on the communication? (eg: call to action, phone number,
website, logos, units)

Brief written by:

Brief approved by: