1

The Heart
of
Cambridge
The city of Life

PROMOTIONAL VIDEO PROPOSAL

10/01/17

By Maria Alcantara
January 2017

Contents Page
Working Title
3
Log Line
3
Treatment
3
BBFC Rating
5
Objective
5
Synopsis
5
Character and Personal
6
Target Audience
6
Genre and Style
6
Time Length
7
Equipment
7
Crew
7
Job Roles
8
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Time Line and Launch Date
9
Distribution and Marketing
9
Cost
10

Promotional Video Proposal

Working Title:
The Heart of Cambridge

Logline
The City of life

Treatment
Cambridge is a city that is always full of life, every
street and every building is teaming with noise,
people and culture. I want to capture all of this life
in my promotional video, showing the world how
much Cambridge has to offer.
With so many aspects of Cambridge that is full of
life I have to be able to capture and showcase it. In
order to do this I would have to make sure I use
different camera angles and shots, to compliment
the busy life. I will not hire any actors for this
promotional video, rather using the general public,
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this keeps up the idea of how busy Cambridge is.

In want to make sure that I film locations that are
iconic to Cambridge, for example the famous
University, the river Cam that runs through
Cambridge, the impressive historic architecture,
the museums and maybe perhaps the shops
scattered around Cambridge. I also know that
Cambridge have a very beautiful and impressive
skyline, hence why I am planning to shoot that and
sunsets. I plan to film during different times in the
day to reinstate the fact that Cambridge is always
full of life no matter the time. Also the fact that
Cambridge is beautiful no mater the time.
I will only need a camera man to film this
promotional video, therefore I will make it clear to
him what shots I want to captured and what
suitable camera shots/angles to use. I will not
instruct anyone I film to do anything, rather let
them do whatever in their own record. This is to
make the promotional video look more natural and
relatable. Nothing is forced or stiff. I cannot
realistically ask every single person for permission
to film them, in order to avoid any legal issues I will
make sure not to film the publics face, I will also
ask permission from shop owners if I could film
their shops if needed to.
I will not need any makeup artists or have props or
costumes because that defeats the purpose of
shooting Cambridge in its natural form. I t will
make Cambridge seem like its a fake, unrealistic
city which isnt the message I intend to show. I also
do not need any sort of script as I will not have a
voice over in the promotional video. I might
however include in some text into the video,
perhaps saying what the location I am filming. (I
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have not decoded whether or bot if I will include

the text)
For the soundtrack I will pick music that relates to
Cambridge and the theme of the video. Perhaps it
will be instrumental and be upbeat as it would
match the pace of the video.
To capture the heart of Cambridge I will make sure I
will film different cultures and different people
because in my opinion I think that is what
Cambridge is all about; bringing people all over the
world together. I have grown up in Cambridge and I
have discovered and learned about so many
cultures that I probably wouldnt of known if I didnt
live in Cambridge. I have met and became friends
with so many people with so many different
backgrounds. I will make sure I will film in different
parts of Cambridge that shows the diversity. I will
make sure very important aspect of Cambridge is
filmed, because that is what Cambridge is all
about: different cultures.

BBFC Rating:
My video will be given the rating U (Universal) This
is because anyone will ne able to watch it, no
matter the age because my video will not have any
inappropriate language, violence or drugs.

Objective:
My objective for my video is to showcase
Cambridge in its natural format, no editing, no
props, just showing Cambridge in its true form. I
will also aim to show that Cambridge is full of life
and things to do and see. I feel by doing this I
might perhaps attract more people to give
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Cambridge a visit and explore the culture and the

life Cambridge has to offer.

Documentary Proposal
Synopsis
The beginning of the video will show Cambridges
skyline during the morning and the sun rising
slowly above the skyline. There will be text saying
The Heart of Cambridge It will the cut to a
montage of activities a person can do in
Cambridge such as punting, eating, exploring the
treks scattered around Cambridge, eating different
types of food, going to the market, visiting the big
church and shopping. Alongside this will be upbeat
music, making the atmosphere perfect for the
video. The ending will be showing the streets at
night, still full with life. Having cars drive past and
people still shopping around small shops. It will
gradually fade up to the skyline again, but this it
will be dark and you can see the lights from
Cambridge illuminating the screen. It ends with
caption Cambridge, The City of Life

Character and Personal

I wont have one main character that is the main
focus throughout the promo. There will be different
types of people throughout the promotional video.
It will be people doing different types of things,
whether its them, taking a walk alongside the river
cam or is eating one of the foods that Cambridge
has to offer. It will be different people from all types
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of backgrounds, all types of ages doing different

types of activities that can be done in Cambridge.

Documentary Proposal
Target Audience:
M target audience would be young adults (20-30)
both male and female. They may be middle or high
class. They may live near Cambridge or
somewhere in England or maybe abroad. The
young adults may have just come out of University
and probably travelling around, they may be
unemployed or have part time jobs.
My target audience will most likely watch my video
because they like travelling and would want to find
a new place to explore. They may also be
interested in history and would like to see
Cambridges historic architecture . They may view
the promo on YouTube or some other social
platforms or some travelling TV Channel.

Genre and Style:

I will be making a promotional with it being a bit
contemporary. It will be fun, lively and entertaining
fitting in with the theme of the video. With
Cambridge being full of life. It will be really selling
Cambridge to travel seekers. I will do this by:
- Showing beautiful locations within Cambridge
-Activities to do
- Having upbeat, lively music
- Shooting throughout the day, to show that
there is always to do in Cambridge no matter the
time
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Time Length:
promotional videos are relatively short, just
giving a overview if a location. Therefore I will
only make video around 2 minutes, it may also
keep the audience engaged as it is short and
they will not be bored because it is too long.

Documentary Proposal
Equipment:
To make this promotional video I will have to have
a camera, tripod, SD card etc. Although I have a
camera and an SD card I do not have a tripod.
Therefore I may have to ask permission to borrow a
tripod, whether this is from the media department
or one of my friends. Because I want to film
Cambridges skyline I would need to go onto of
buildings to film this such as car parks. In order to
do this I would need permission form the
Cambridge council and I may be asked to fill in a
risk assessment. I would also need some type of
permission to film the general public if it is ok to
film them. I would also have to film buildings such
as the church and the university, meaning I would
need to ask permission.

Crew
Maria Alcantara-Director, Producer, Writer, Editor
Chessie Sharman- Camera Woman

Job Roles:
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A screen writers main priority is to make the final

script look and sound perfect and appropriate to
the media they are writing for. For my
production, my screen writer would have to work
with the story board artists and create an
appropriate script that would fit in with the
promotional idea
A storyboard artists draws out a brief idea on
how the video will go and show the types of
shots and where those shots should be filmed. It
is essentially giving the director and the crew a
rough idea on how the final product should look
like.
The camera womans/mans job is to capture all
of the shots that is requested from the director
and make those shots look as good as possible.
They also have to make sure that the shots they
have recorded are the same as the storyboard,
making sure they do not forget any shots that is
needed.
The directors job is to have full control of the
creative process when it comes to filming. They
are able to tell what they want the final piece to
look and the types of shots they need to achieve
that final piece.
The producer is responsible for the safety of the
crew during production. They will also make sure
that the crew know when it is time to film and
where, making sure that the crew are available
for those dates. They will also be the one that
basically organizes most of the things in pre
production, meaning outlining all of the costs
and scheduling everything.
The editors job is to edit all pieces of film that
was captured. Perhaps adding in music and
different types of transitions to make the final
piece look flawless and perfect.
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Time Line and Launch Date:

The launch date for my video will be March 17.
For post production (writing that scripts,
storyboard, asking permission, finding locations)
should only take me a bout a week. For the
actual production I feel that the filming will take
up to 2-3 weeks, to film all locations of
Cambridge. For post production I feel that the
editing will again take me about 2-3 weeks to do.
If everything goes to plan this means that I will
be able to make it to the launch date.

Distribution and Marketing

Because the promotional video is aimed for
travellers all over the world, it has to be
marketed on a global scale. One way of doing
this is by posting it on social media and YouTube.
This is because everyone, all over the world, has
access to some sort of social media and can
easily find it on YouTube. It would also be a good
idea to distribute it on Airplane flights or travel
websites. This is because travellers can see
where they can go easily. Most travellers are on
airplanes and go to travelling websites. Meaning
that my target audience would be able to see it.
It would also be a good idea to distribute in
travel/tourism centres because a lot of tourists
go and visit those centres to see where to travel
next.
In order for me to distribute on social media I
would have to make myself a social media
account and post it on there. Or I perhaps ask
permission from existing social media accounts
that publishes about Cambridge, and ask them if
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they could upload and share my promotional

video onto their accounts. Also, for me to upload
it on YouTube, I would have to create myself a
YouTube account.
I could also distribute my video on Cambridges
official tourist website. Meaning that I would
need permission for them to post it on their
website.
Because I am an independent company I may
need to have joint ventures with conglomerates
for me to distribute my product on a mass scale.
For example I may need to have a joint venture
for channels such as ITV or Channel 4 for them
to advertise my promo on their commercial
breaks. I could have a joint venture with YouTube
and ask them to advertise my promotional video
before a video plays. Meaning that more people
can see it.

Cost:
The overall cost of my production would be
around 1007
Camera N/A (Already owned)
Tripod 22 (Source from Amazon)
Camera Woman 650 (Sourced from
200televison website that supplies them)
Director N/A (As I would be the director)
Editor 35 per hour (Sourced from work.chron
that offer editors fro hire)
Advertising 300 for 100 posters (Sourced from
byjess website)

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10/01/17